29
Full results
3rd European Parliament Digital Trends Survey
online tools
meetings, events and position papers
infographics, video, Wikipedia
stakeholder websites and social channels. they are listening
LinkedIn (28%)
TO P 5 TA K EAWAYS
Traditional pan-European and national media (67%) EU-focused media
(58%)
search engine and social advertising
craft attention-grabbing content
TO P 5 TA K EAWAYS
W H I C H O N L I N E TO O L S D O M E P S U S E ?
Twitter accounts
6
W H I C H O N L I N E TO O L S D O M E P S U S E ?
personal website
7
W H I C H O N L I N E TO O L S D O M E P S U S E ?
8
social media adoption among MEPs is a fact
social channels have emerged as channels of choice.
F L E I S H M A N H I L L A R D 9
FAC E B O O K A N D T W I T T E R B E AT OT H E R O N L I N E C O M M U N I C AT I O N C H A N N E L S
Which of the following online tools do you use to communicate with your constituents and other relevant stakeholders (e.g. NGOs, industry, think tanks)?
H OW U S E F U L D O M E P S F I N D O N L I N E TO O L S ?
Facebook and Twitter one-on-one meetings
whether it takes place on- or offline, conversation is simply conversation.
1 0
1 1
S E A R C H E N G I N E S , N E W S PA P E R S , A N D E U A N D S O C I A L M E D I A E S S E N T I A L TO L EG I S L AT I V E WO R K
How frequently do you, or your staff on your behalf, use the following online tools / resources in your daily legislative work?
1 2
FAC E B O O K A N D T W I T T E R A R E A S E F F EC T I V E A S M E E T I N G S
Don’t know (1) Very ineffective (2) Somewhat ineffective
(3) Neither effective nor ineffective (4) Somewhat effective (5) Very effective
How effective do you believe the following activities to be in communicating to your constituents and other relevant stakeholders (e.g. NGOs, industry, think tanks)?
1 3
M E P S U S E T W I T T E R TO L I S T E N , L E A R N A N D E N G AG E
What do you view as the greatest benefit of using Twitter?
1 4
M E P S U S E L I N K E D I N TO L I S T E N A N D B U I L D T H E I R P E R S O N A L N E T WO R K S
What do you view as the greatest benefit of using LinkedIn?
F L E I S H M A N H I L L A R D 1 5
H OW D O M E P S P R E F E R TO C O M M U N I C AT E W I T H S TA K E H O L D E R S ?
meetings and position papers—continue to play important roles in the EU policy sphere.
infographics, social media and stakeholder websites
F L E I S H M A N H I L L A R D 1 6
M E P S K E E N O N P O S I T I O N PA P E R S B U T O P E N TO I N F O G R A P H I C S A N D OT H E R O N L I N E C O N T E N T
In which of the following ways to do you prefer to receive information from stakeholders?
F L E I S H M A N H I L L A R D 1 7
M E P S VA LU E P E R S O N A L C O N TAC T
What is your preferred means of interaction with stakeholders (e.g. NGOs, industry, think tanks)?
F L E I S H M A N H I L L A R D 1 8
M E P S C O U N T O N A W I D E R A N G E O F C H A N N E L S W H E N F O R M I N G O P I N I O N S O N P O L I C Y
How useful are the following types of communication with stakeholders (e.g. NGOs, industry, think tanks) in informing your thinking on policy issues?
F L E I S H M A N H I L L A R D 1 9
B U S I N E S S A S U S UA L I N T H E E P A S T R A N S PA R E N C Y R U L E S T I G H T E N , B U T U S E O F O N L I N E TO O L S S E T TO R I S E S L I G H T LY
How do you think your interactions with stakeholders (e.g. NGOs, industry, think thanks) will change in the future in light of stricter EU transparency rules?
2 0
I S O N L I N E A DV E R T I S I N G A N E F F EC T I V E M E A N S O F R E AC H I N G M E P S ?
MEPs do click on online advertising – but not often.
while MEPs may not click, they do in fact notice these ads.
F L E I S H M A N H I L L A R D 2 1
S P O N S O R E D A DV E R T I S I N G I S S O M E T I M E S C L I C K E D O N
Twitter LinkedIn
What do you when you are presented with a paid advertisement marked “promoted” or “sponsored” on social media?
F L E I S H M A N H I L L A R D 2 2
M E P S U S E G O O G L E ’ S N E W S A N D S E A R C H R E S U LT S , N OT A D S
When using Google to conduct research on an issue, where would you click first?
Sample Demographics & Methodology
M E T H O D O LO GY
N U M B E R O F R E S P O N D E N T S
n=100
Proportion of EP delegation surveyed
E P G R O U P R E S P O N D E N T S
G I V I N G BAC K
2 7
For every MEP response to the 2015 EP Digital
Trends Survey, FleishmanHillard donated 10
euros to International Rescue Committee,
which responds to the world's worst
humanitarian crises and helps people to
survive and rebuild their lives.
M E P S U S E O N L I N E TO O L S . S O W H AT ?
For more information, please contact
Brett Kobie B r e t t . K o b i e @ f l e i s h m a n e u r o p e . c o m
FleishmanHillard Brussels 35 Square de Meeûs
1000 Brussels | Belgium T +32 2 230 05 45
w w w . f l e i s h m a n h i l l a r d . e u
