Date post: | 09-May-2015 |
Category: |
Marketing |
Upload: | ollie-glass |
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London Full Stack MarketersOur first meeting
Outline
● Lessons from full stack developers● Full stack marketing● Where’s FSM today?
Full stack development
Front-end, back-end, devops
Full stack development
Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...
Full stack development
Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalist
Full stack development
Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalistDo everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisation
Full stack development
Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalistDo everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisationIdeal startup founding team member
Full stack development
Front-end, back-end, devopsCSS3, HTML5, JavaScript, Python, Django, MySQL, Mongo, Heroku, Linux, Security, Backups, Scalability, ORM, Bootstrap...Full stack developer - professional generalistDo everything: small apps, marketing sites, widgets, Wordpress, feature build and optimisationIdeal startup founding team member
Who’s aware of this?
Full stack marketing
Marketing equivalent - professional generalist
Full stack marketing
Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the world
Full stack marketing
Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team member
Full stack marketing
Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team memberSEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev - thanks Wade Foster!
Marketing equivalent - professional generalistDo everything: work across channels to find users and evangelists, get the story to the worldIdeal startup founding team member
Full stack marketing
Who realises this?SEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev - thanks Wade Foster!
Full Stack Marketing todayHow did we get here? Where’s here?
● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”
FSM today
● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”
● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer”
FSM today
The 21 Skills of a Full Stack Marketer
SEO, Copywriting, Paid Advertising, Email Marketing, Social Media, Positioning, In-Product Marketing, Public Relations, Content Marketing, Blogging, Storytelling, Lifecycle Marketing, App Store Marketing, Analytics, A/B Testing, Landing Page Optimization, HTML/CSS/Javascript, Customer Service, Pitching, Distribution, Biz Dev
● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”
● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer”
● Aug 1st - Kyle Tibbits, “Rise of the full-stack marketer”
FSM today
Rise of the full-stack marketer
Development has become much easier and cheaper
“Over the last decade … the cost of building a product has drifted towards zero... the full-stack developer... can switch between web, mobile and native without necessarily having to switch people.” Kyle Tibbits
Distribution is essential
“...one of the biggest challenges a modern-day founding team will face is getting distribution once you’ve built a minimum viable product, nailing the killer user experience and putting your product into the hands of real people quickly.” Kyle Tibbits
Rise of the full-stack marketer
● Feb 8th - Marcelo Calbucci, “We need more startup marketing minds (a.k.a. Full-Stack Marketers)”
● Feb 11th - Wade Foster, “The 21 Skills of a Full Stack Marketer”
● Aug 1st - Kyle Tibbits, “Rise of the full-stack marketer”
● 2005 - Steve Blank, “The Four Steps to the Epiphany”
● 2008 - Eric Reis, “What is customer development?”
FSM today yesterday!
FSM today
Who’s doing this?
What’s your experience of full stack marketing, and the need for it?
Thanks!
Ollie Glass@ollieglass
is.gd/londonfsm@londonfsm