Date post: | 24-Jan-2017 |
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Marketing |
Upload: | fullsix-spain |
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INSIGHTS, DATA AND TRENDS; KNOWLEDGE TO BE ABLE TO
QUESTION AND BUILD
OWNED SPACES WHERE BRANDS INTERACT WITH
THEIR TARGET
STORIES AND EXPERIENCES CREATED TO CONNECT
BRANDS WITH PEOPLE
CONVERSATION AND CONTENT CREATED AND THOUGHT TO BE
CONSUMED AND SHARED
INNOVATION IN TECHNOLOGY, STRATEGY, MEDIA, MESSAGE
AND EXECUTION
INSTAGRAM VALENTINE’S DAY
57% OF INSTAGRAM’S USERS USE IT AS A SOURCE OF INSPIRATION TO CHOOSE VALENTINE’S PRESENTS
“ADAPT YOUR COMMUNICATIONS TO EACH SOCIAL NETWORK CHARACTERISTICS”
VIDEO WEB
74% OF ALL TRAFFIC TO WEBSITES IN 2017 WILL BE THROUGH VIDEO CONTENT
“ITS CONSUMPTION FROM MOBILE DEVICES GIVES THIS CONTENT SPECIAL CHARACTERISTICS”
SKYPE TRANSLATOR
SPORTS ILLUSTRATED UTILIZA LA REALIDAD AUMENTADA EN SU NÚMERO ESPECIAL DEDICADO A BAÑADORES
“LA TECNOLOGÍA DEBE TENER PRESENCIA SOLO PARA MEJORAR LA EXPERIENCIA”
SPORTS ILLUSTRATED VR
NETFLIX SOCKS
NETFLIX HELPS YOU TO CREATE A PAIR OF INTELLIGENT SOCKS THAT PAUSE THE TV SERIES IF THEY DETECT THAT YOU FALL ASLEEP
“DEVELOP YOUR BRAND IMPROVING YOUR PRODUCT’S CONSUMPTION EXPERIENCE”
MCDONALD'S BILLBOARD
MCDONALD’S USES THEIR COFFEE'S WHIPPING CREAM IN A BILLBOARD TO COMMUNICATE DRIVERS THE AMOUNT
OF SNOW THEY WILL FIND IN THE NEXT SKI STATIONS“BE USEFUL FOR YOUR USERS”
SODIMAC BILLBOARDS
SODIMAC OFFERS DRIVERS A RESTING AREA IN BILLBOARDS ON THE ROAD WITH ALL THE COMFORTS OF A HOUSE
“PROVE YOU ARE THE EXPERT IN YOUR SECTOR ALSO IN YOUR COMMS TO YOUR CONSUMER”
TRUMP DONALD.ORG
A TROMPET BLUST WILL MAKE DONALD TRUMP’S FRINGE REACT. A WEB THAT HAS ALMOST 70 MILLION CLICKS
“REMEMBER THAT PEOPLE WHAT TO HAVE FUN”
BENTLEY INSPIRATOR
AN IPHONE & IPAD EXPERIENCE IN WHICH YOUR FACIAL REACTIONS WILL DEFINE HISTORY AN WILL SET UP A BENTAYGA
“USE TECHNOLOGY TO DEVELOP UNIQUE AND CUSTOM EXPERIENCES”
MINEDUCACIÓN BALÍGRAFOS
COLOMBIAN GOVERMENT CREATES PENS WITH BULLET CASINGS USED IN COMBAT TO REINFORCE THE IDEA THAT EDUCATION
IS THE MOST POWERFUL WEAPON TO STOP WARS
“CREATE A PRODUCT TO TELL A STORY”
LGBTQ POSTERS
POSTERS THAR SUPPORT THE LGBTQ COLLECTIVE, THAT ARE IN HIGH SCHOOLS IN TORONTO, THAT SHOW A HIDDEN
MESSAGE WHEN TAKING A PICTURE WITH THE FLASH ON
“ALIGN YOU ACTIONS AROUND YOUR USERS BEHAVIOR”