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FunDamental
TechTalk
HistoryHighlights
TypoFile
StarStruck
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Robin William’s acronymfor the 4 Basic Principles of Design
CONTRASTREPETITIONALIGNMENTPROXIMITY
What is C.R.A.P.?
Colors opposite eachother on the color wheel
What are COMPLEMENTARY
colors?
The tactile grainof surfaces
and substances
What is TEXTURE?
Both sides of design are mirror images of
each other
What is SYMMETRY?
Elements organized in order of importance
What is HIERARCHY?
The initials that indicatethe subtractive color
mode used in printing
What is CYMK?
The abbreviation that expresses resolution
What is PPI?
72 PPI
How many pixels per inch are displayed on
A computer monitor?
A vector-based drawing software program
What is Adobe Illustrator?
Quark Express and Adobe InDesign
What are twopage layout software
applications?
Location of famous caves where first painted
communications by early man were found
What was Lascaux, France?
Ubiquitous sans serif typeface that celebrated its 50th
birthday in 2007
What is HELVETICA?
Best known for his corporate logo designs including these.
Who was Paul Rand?
Piet Mondrian was a part of this Dutch art movement that used primary colors
and simplified geometric forms
What is De Stijl?
Early writing system of wedge shape marks in clay from
Mesopotamia, circa 3200BC
What is CUNEIFORM?
Those words or short phrases at the end or beginning of
paragraphs that are left to sit alone at the top or bottom of a column — separated from the
rest of the paragraph.
What are WIDOWS AND ORPHANS?
A paragraph of type that is evenly aligned on both sides, all sentences are exactly the same
length.
What is JUSTIFIED?
A network of lines that forms structure for arranging type and images, and organizing information on a page.
What is a GRID?
Another word for linespacing,(The space between lines of type.)
What is LEADING?
Adjustment of space between a pair of letters
What is KERNING?
Designer of the iconic“I Love NY” logo
Who is Milton Glaser ?
“The Father of Movable Type”
Who is Johannes GUTENBERG?
Street Artist / Graphic Designer who designed the face of the OBAMA campaign
Who is Shepard Fairey?
Pentagram partner known
for her expressive
typography
Who is Paula Scher?
His latest book is called “Things I Have Learned so
Far”
Who is Stefan SAGMEISTER?
