FUN FONT FACTS

San-serif category Characteristics of Avant Garde• More geometric in shape • Flat end points

TYPE FAMILY

• Herb Lubalin and Tom Carnase designed this font in 1970

CREATOR

USAGE• Adidas logo

ORIGIN• Lubalin first used this font in the logo of ‘Avant Garde’ Magazine

FUN FACT• Typeface with two versions

• One for the body text and other for the headlines

• Only ‘Text design’ could make it to the digital world

SIMILAR FONT• Century Gothic• Futura

The Elusive Avant

Garde

�+ZILLIONDESIGNS

�/COMPANY/ZILLIONDESIGNS

�@ZILLIONDESIGNS

�/ZILLIONDESIGNS

KERNING• Tight not touching (TNT)

“The only place Avant Garde looks good is in the words Avant Garde. Everybody ruins it. They lean the letters the wrong way." Ed Benguiat

Tony DiSpigna, said, "The first time Avant Garde was used was one of the few times it was used correctly. It's become the most abused typeface in the world."

WHAT DESIGNERS SAY?