Fund Development CommitteeAugust 7, 2017

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Thank You!

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Fund Development Staff

Erin KerrChief Development OfficerChicago

Katie CzolgoszFund Development CoordinatorChicago

Shannon FitzgeraldAssociate Director of DevelopmentChicago

Beth BushDirector of Athletic Partnerships

Louisville

Diane PalmerAssociate Director of Corporate Relations

Chicago

Emily FernManager, Foundation & Corporate Relations

Chicago

Fiscal Year 2017

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Total National Staff-driven Revenue*

Difference mainly due to school investor support budgeted to arrive in FY17 for FY18 programming was delayed to FY18, such as Cigna ($280,000) and ADP ($30,000).

*Does not include Managing Director-raised revenue.

Channel Budget Actual Athletes 639,600$ 601,534$ Corporations 2,010,351$ 1,454,868$ Events, Net 206,500$ 203,433$ Foundations 907,300$ 881,178$ Government 85,680$ 189,280$ Individuals 398,500$ 546,164$ Other 3,000$ 10,622$ Total 4,250,931$ 3,887,079$

FY17 Total Support

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FD Nonfood/General Operating Revenue*

Channel Not

Identified Identified Total Not

Identified Identified Total Not

Identified Identified TotalAthletes 16,000 79,120 95,120 16,000 79,120 95,120 48,406 43,120 91,526Corporations 454,250 478,220 932,470 454,250 478,220 932,470 361,649 398,067 759,716Events, Net YTD 21,500 185,000 206,500 21,500 185,000 206,500 24,972 178,460 203,433Foundations 104,500 621,800 726,300 104,500 621,800 726,300 74,543 608,745 683,288Government 21,420 0 21,420 0 21,420 21,420 0 59,984 59,984Individuals 143,500 245,000 388,500 143,500 245,000 388,500 218,176 248,665 466,841Other 3,000 0 3,000 3,000 0 3,000 7,607 0 7,607Total 764,170$ 1,609,140$ 2,373,310$ 742,750$ 1,630,560$ 2,373,310$ 735,352$ 1,537,042$ 2,272,394$

NotIdentified Identified Total

Athletes 32,406 (36,000) (3,594)Corporations (92,601) (80,153) (172,754) Corp: Over $80k of support budgeted for June was received in July.Events, Net 3,472 (6,540) (3,067)Foundations (29,957) (13,055) (43,012) Govt: Ohio Health Department and CFC supportGovernment 0 38,564 38,564Individuals 74,676 3,665 78,341Other 4,607 0 4,607Total (7,398)$ (93,518)$ (100,916)$

Ind: Increased outreach, engagement and engaging new donors is increasing support

*Does not include Managing Director-raised Revenue.

Athletes: Two gifts budgeted for FY17 should now arrive in early FY18.

FY17 Nonfood Budget Thru June Nonfood Budget Thru June Nonfood Actuals

Variance, Thru June Budget to Actuals Notes

FY17 revenue increased by $476,080 or 22% over FY16 when NUDM and other one-gifts are considered.

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Fiscal Year 2017 Objectives

The three main fundraising objectives of the Blessings in a Backpack National Board of Directors and its Fund Development Committee are:

3. Expand the corporate partnership program with more corporation donors involved in cause-marketing campaigns, regional support and school partnerships. • UPDATE – See following FY17 Corporate slide.

1. Ensure the organization’s nationally-driven fundraising goal of $4,280,951 is met with particular focus on the $764,170 of nonfood revenue that is not associated with a veteran or identified donor. • UPDATE - $753,352 of unidentified revenue was secured in FY17,

surpassing YTD goal of $461,390.

2. Developing the organization’s fundraising infrastructure and network in the regions targeted for infrastructure development, which are the metro areas of Los Angeles, Washington, D.C., and Atlanta.• UPDATE – Completed. Warm and cold outreach and event support.

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Athletic Partnerships

50+ athletes & athletic events engaged

Leveraging partnerships:• Media: 20+ kick-off media events • 120 organic social media posts made encouraging replies from partners • 13 highlights on BIB website

8500+ bags packed at events supported by athlete partners

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Corporate Partnerships

• Over 62 new partners• Developed corporate sponsorship opportunities• Cause marketing partnerships

o Seven live in FY17o Seven scheduled for FY18o Six developing

• Packing events tied to organizational growtho 84 events with over 6,100 volunteers packed 59,850 bags o More than 25% of corporate revenue is tied to donors that

value packing eventso Engaged 91 new individual donorso Nearly 60,000 bags to program locations, offsetting expenses

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Events• Golf Classic raised more than $175,000 of nonfood support• Target Market Initiative: Donor research and outreach and event support• Chicago Associates Board – More than $33,000 raised

Foundations• Met goal of raising $100k from prospective donors or increased support from

veteran donors• Dedicated staff member to this substantial revenue category

Individuals• $78,000 above budget• Marketing partnerships and efforts had MAJOR impact on this revenue category• 171 new monthly donors and surpassing monthly giving goal by over $20,000

Events, Foundations and Individuals

Fiscal Year 2018

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Fiscal Year 2018 Objectives

The three main fundraising objectives of the Blessings in a Backpack National Board of Directors and its Fund Development Committee are:

3. Raise $172,000 in net general operating support through the Blessings in a Backpack Golf Classic.

1. Raise $90,000 in general operating support through the National Board of Directors’ peer-to-peer campaign targeting individuals using the Everyday Hero platform.

2. Increase support from new athletic, corporate and foundation donors through board member connections with a goal of board members and the committee facilitating 100 warm introductions.

National Staff-driven Revenue

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Actual FY17 and budgeted FY18 total (food and nonfood) revenue driven by national staff members, not including managing directors or nonfood support from volunteer teams.

Channel Budget Actual Budget Increase Athletes 639,600$ 601,534$ 767,660$ 166,126$ Corporations 2,010,351$ 1,454,868$ 1,925,995$ 471,127$ Events, Net 206,500$ 203,433$ 171,520$ 31,913-$ Foundations 907,300$ 881,178$ 686,015$ 195,163-$ Government 85,680$ 189,280$ 330,000$ 140,720$ Individuals 398,500$ 546,164$ 503,400$ 42,764-$ Other 3,000$ 10,622$ 3,000$ 7,622-$ Total 4,250,931$ 3,887,079$ 4,387,590$ 500,511$

FY17 Total Support FY18 Total Support

$407,000 of FY17 total revenue is transferring from national staff to managing directors in FY18, resulting in a total increase in national staff-driven revenue of $907,000, or 23%, in FY18.

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National Staff-driven Nonfood Revenue

Channel Budget Actual Budget Actual Budget Increase Athletes 62,220$ 86,720$ 95,120$ 91,526$ 165,120$ 73,594$ Corporations 755,203$ 611,068$ 932,470$ 759,716$ 1,025,099$ 265,383$ Events, Net 328,000$ 481,523$ 206,500$ 203,433$ 171,520$ 31,913-$ Foundations 667,300$ 622,234$ 726,300$ 683,288$ 686,015$ 2,727$ Government -$ 21,420$ 21,420$ 59,984$ 60,000$ 16$ Individuals 258,667$ 318,563$ 388,500$ 466,841$ 503,400$ 36,559$ Other 4,500$ 3,144$ 3,000$ 7,607$ 3,000$ 4,607-$ Total 2,075,890$ 2,144,672$ 2,373,310$ 2,272,394$ 2,614,154$ 341,760$

FY16 Nonfood FY17 Nonfood FY18 Nonfood

Actual FY16 and FY17 and budgeted FY18 nonfood revenue driven by national staff members, not including managing directors or nonfood support from volunteer teams.

$110,000 of FY17 nonfood revenue is transferring from national staff to managing directors in FY18, resulting in a total increase in national staff-driven revenue of $451,000, or 20%, in FY18.

Overall• FY17 Donor stewardship – See new donor reports• New outreach materials – See Athletic Partnerships and Corporate Partnerships handouts• Monthly timelines• New revenue reporting process

National Blessings in a Backpack Week• Presented by Cigna with a $50,000 sponsorship• A week of engagement opportunities for corporate and athletic partnerships and individual

donor solicitation• Four cornerstone events in cities that Cigna will select, hopefully including Chicago, Atlanta

and Los Angeles

Corporations• Cause marketing – seven promotions scheduled with more developing• Catalist

Foundations• Intern to assist with donor research• Defined and expanded submission calendar

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FY18 July Activities

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Check Presentations

Athletic Partnerships Opportunities

Game Day Activation

Packing Events Social Media

Stewardship Branding

• Give - $500 personally or through organization in which the board member holds a leadership role

• Get• Budgeted board get of $90,000 from new individuals• Board-driven new introductions of 100 new corporate,

athletic or foundation prospective donors.

• Quarterly Board Member Report Card

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Board Give and Get

Goal of 100% participation by November meeting18

Give Reporting

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Board Member Give

Total Number of Board Members Number Given FY18

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Get Reporting – Individuals Campaign

$90,000

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Financial Results

Goal Results

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Participation

Members Participating

Goal of $30,000 and 100% participation by November meeting

Goal of 27 new introductions by November meeting20

Get Reporting – Introductions

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Introductions

Board-driven Introductions Goal Results

• Give $500

• Get – Individualso Campaign page set-upo Send campaign email to your contacts

• Get – Introductionso Identify 5 contacts o Email those contacts, blind copying Paul and Erin

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Working Session

• Increase in nonfood revenue goal by $451,000 despite decreasing national fundraising manpower

• Board fundraising responsibilities:• Give – $500• Get

o Individuals – $90,000 revenue goal§ Send your campaign email early and often!§ Board November goal = $25,000 raised

o Athletes, Corporations and Foundations§ Board November goal = 25 new introductions

• Report at November meeting22

Key Take Aways