Date post: | 08-May-2015 |
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Law |
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For Entertainment Industry
ByDr. Kalyan C. [email protected]
www.bananaip.comwww.bananaip.com/sinapse-blog
Fundamentals of IP
Value
Intellectual AssetsOpportunity to Gain Financial ValueProtection and OwnershipLicensing, Merchandizing and so onRisk Mitigation
Quick Intro
IP?
Nature of ProtectionTermSpecies of IP
Species of IP
CopyrightsTrade MarksDesignsPatentsTrade SecretsGeographical IndicationsTraditional KnowledgePlant Varieties...
Copyrights
Protection
Idea/Expression DichotomyTangible FormOriginality and Modicum of creativitySubject matter - Literary, Dramatic, Artistic, Musical,
Cinematographic, Photographic and Sound Recording works.
Term - Life plus 60 yearsVaries for Movies, Photographs and so on.
Idea/Expression Spectrum
ConceptsFactsWorks in public domainMerger
Where Idea Ends and Where Expression Begins?
Example Concept
Scene
Sarkar God Father
Plot
Phone Booth Knock Out
Rights
ReproductionAdaptationDistributionDerivative workPublic performance Display
Risks
Copyright Infringement
CopyingAccessSubstantial Similarity
Tests Look and Feel Abstraction-Filtration-Comparison
Example
Boxing Scene
IRobot Endhiran(Robot)Example
Fair Use
CommentCriticismParodyEducationResearchNews ReportingVersion RecordingPrivate use
Example
News Channels playing a simultaneous Video of an on-ground cricket match along with a Report/ Interview
Example
News Channels Playing songs/ scenes alongside a news report
Permission to Use
Copyright SocietiesCompulsory LicensingNeighbouring RightBroadcastersPerformers
Opportunities
Clear OwnershipProtect LicenseMerchandize
Earn revenues over a long period of time.
Trade Marks
Brand Value
Disney-29,018Red Chillies- 42.1MTV- 6383 IBM - 86, 383Apple - 83, 153
Protection
Subject matter - Representation
Term - Unlimited
Requirements
Distinctive
Deceptive
Registration
Example
Types of MarksFanciful-
Arbitrary-
Suggestive-
Descriptive-
Generic-
Risks
InfringementPassing OffDilution
Example
Passing OffSecondary MeaningDelay in Approaching the courtInjunction Denied
Movies: Nisshabd(2005) & Nishabd(2007)
Movies: Hari Puttar & Harry Potter
DilutionLiterate/ Illiterate AudienceDelay in approaching the CourtInjunction denied
Example
Domain Name Disputes
Registration of domain nameDispute Resolution
Example: www.yashraj.in
Opportunities
Clear OwnershipProtectLicenseIn Film PlacementBrand Value
Designs
Protection
AppearanceNew, Original and Ornamental Term: 5 years renewable twice
Example
• Batman Toys• Ra.One(Movie) Toys• Magical Pencil in Shaka Laka Boom Boom,
Hindi tele-serial
Opportunities
Clear OwnershipProtectLicenseMerchandise
Generate Revenue
Trade Secrets
Protection
Any informationPerpetual TermRequirements
Economic ValueNot known to publicReasonable measures
Reasonable Measures
Confidentiality AgreementsConfidentiality NoticesEmployment contractsPhysical Security measuresInformation Security...
Opportunities
Reasonable MeasureValue from secrecyLicensing
PATENT
Patents
Inventions NovelUsefulInventive Term - 20 years
Opportunities
Clear OwnershipProtectLicensingMerchandizingGenerate Revenue
Personality Rights
Personality Rights
CelebritiesName, Likeness, Voice or any other identityCommercial useException: Parody, Lampooning, Criticism...
EXAMPLE
Kajal Agarwal
Daler Mehndi
Deriving Value from IP
Know your assets - IP Audit
Clear Ownership
Strategic Protection
Smart Licensing
Aggressive Merchandizing
Risk Mitigation Plan
e-book on Fun IP
Fun IP
Fundamentals of
Intellectual Property
Dr. Kalyan C. Kankanala
Download URL for the e-book: https://gumroad.com/l/bxPS
Thank You!For more information:
www.bananaip.com/sinapse-blog