Future-is-Now Fundraising

By Niels Teunis

Why do people give?

Older Generation:Giving is a Duty

Younger Generation:I Want to Make a

Difference

They don’t want to be Donors

You don’t want a donor To have a donation

You want a donation so you can have a Supporter

• Supporter

• Activist

• Community leader

• Member

• Participant

• Partner

• Audience…nah, too passive.

Kill the Mission Statement!

Nobody Gives to a Mission Statement

Develop a Mantra

3–4 Words to Power your Cause

Free writing• Take a stem, an unfinished

sentence

• “I believe in my organization because…”

• Write for ten minutes

• Do NOT lift your pen of the paper.

Which one works?

The mission of the Ark of Refuge is to challenge and overcome the individual and institutional barriers which discourage or prevent underserved populations from accessing vital services. This agency is dedicated to creating culturally sensitive programs which address holistically the complex life circumstances of persons in need of basic health, educational, and psychosocial services.

Or this one?

We Restore Lives!

It started with this…

I believe in my organization because I have seen people who were left behind by everybody be restored to loved, loving, participating individuals. They regained a sense of pride and purpose which many are now sharing with those who live in circumstances they have left behind. This is an organization that gives hope and restores lives.

Develop your Mantra• Work in a group

• Freewrite

• Read aloud

• Listen with your heart

• The key words will jump out automatically

Best known Fundraising Secret

Always Tell Stories

Stories are what your supporters will

tell their friends

If they can’t tell a story, What will they Say?

Choose one online tool First

Email

Your Supporters give you permission to

talk to them

Never Abuse the Privilege

Ask Your Supporters to Use Social Media Tools

Simplicity Always

Always be Thanking

Thank before you

Bank!

Haven’t Thanked Someone?

Apologizing is OK too

3

No More than 3 Items on your

Homepage

1. A Compelling Story that Shows the Impact you make immediately.

2. A Form to Sign up for emails.

3. A Donation ButtonPreferably Green

Landing Pages

Each Call-to-Action Gets Its Own Page

Will they read your Email?

Strong Subject Line

• New!

• Curiosity

• Self-Interest

• Numbers

3 Elements per Email

1. Ask your supporter to do one thing that day!

2.Show what that will accomplish!

3.Tell them what will happen next!

Beyond Crisis Thinking

Express Shared-Mindset

Then Introduce New Idea

Now you know What to do

To Learn More

Niels Teunishttp://nielsteunis.com/online-fundraising-course/