Fundraising in-a-generational-society

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Fundraising in a Generational Society



Introductions

Ed LordDonorDrive CSO



The Problem

Millennials

Boomers

Options forExpressing Support

Agenda

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The Problem


PROBLEM

Baby Boomers and Millennials are the two largest generations and nonprofits must rely on them as: Volunteers

Donors

Participants


Losing Boomers and Not Attracting Millennials

Nonprofits have depended on the idealistic Baby Boomergeneration for years as fundraisers in our walks. The struggleto attract Millennials is due to young professionals notresponding to long-established methods.

Understanding how these two generations relate can be ahuge plus for nonprofits .


Millennials


Getters Not Givers

Millennials are exceptional at getting donations

69% of the dollars that Millennialsraise come from older generations

They support causes, not organizations

"Can this organization connect me to the cause?"

They’re a generation of doers

Known to switch causes becauseorganizations do not engage with them

They’re not hanging around until the next millennium

Given the freedom to apply theirvibrant ideas to your mission, theywill devote themselves to the cause


Boomers


“Boomers are pushing retirement age now andwhat’s interesting is that many are grandparentsof Millennials, often having more in common withtheir passionate grand kids than with theirindependent Gen X kids.”


The Idealists Who’ve Grown Up

Health70-year-olds do not do fun runs. Offering them the chance to be avirtual walker is one way to keep aBoomer fundraising.

TraditionalStill respond to capital and general campaigns- remember to offer online giving options.

OpportunitiesBoomers are searching for new fundraising vehicles to show support for your organization. Send out a survey to check out what they want.

GivingBoomers want to leave their legacy now by giving in their lifetime.


Options For Expressing Support For Every Generation


• Give them the freedom to fundraise DIY or fundraise-your-way campaigns are a necessity

• Give them events that appeal to their generationCome up with separate new events forolder and younger generations

• Give them ease in donating They’re expecting donating to be mobile friendly



Thank You

Date post:	09-Feb-2017
Category:	Business
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