Date post: | 18-May-2015 |
Category: |
Education |
Upload: | museum-gallery-services-qld |
View: | 2,707 times |
Download: | 0 times |
Fundraising Practices andPrinciplesPresented byNigel Harris, Executive Director, Mater Foundation
Museum & Gallery Services Qld.Securing Funding Workshop 6th May 2009
Fundraising Market
700,000 NPOs (Australian Non-profit Data Project 1996) 35,000 have staff and 20,000 have DGR status Giving of money, goods and services $11b in 2004/05 $7.7b from individuals $3.3b from businesses 87% of adult Australians give 67% of businesses give 41% of adult Australians volunteer an average 132 hours
per year Total volunteering: 836m hours
(Source: Giving Australia 2005)
Understanding Philanthropy andFundraising Philanthropy - voluntary action for the public good,
including voluntary service, voluntary associationand voluntary giving. Robert Payton
Fundraising is the gentle art of teaching the joy ofgiving Hank Rosso
raising resources for the support of an organisation,cause, person or animal.
a necessary part of a non-profit organisation’s lifecycle but not the main objective.
the means to the end - the real goal is to reachthose in need.
A Focus on Mission
Mission – What an organisationbelieves in and is today.
What are you trying to accomplish? Inputs Activities Outputs Outcomes Impact
Identifying Your Market
What is the constituency - who are the`stakeholders’?
Beneficiaries; Service Recipients Volunteers; Committees; Board Staff Donors & Supporters; Prospects; Candidates Government (Regulators) Broader Public What Return-on-Investment (ROI) do stakeholders
seek? What broadly and specifically do they want fromyour organisation?
Identifying Your Market
A Case for Support
Case – the reasons why an organisation bothneeds and merits philanthropic support,usually by outlining the organisation’sprograms, current needs and plans.
Case statement – a presentation that setsforth a case.
A Case for Support
Objectives Cause at hand
Action addressing cause
Statement of goals
Expected results
Planning and Budgeting
Formulating Plans – Background• Developing a strategic plan
• Evaluating alternative opportunities
• Operational Plans
• Specific tasks/steps
• Timelines
• Allocation of responsibilities; resources
• Contingency plans
Planning and Budgeting
Formulating operational plans – Content- Identifying Resources- Identifying Support- Program Options – money earned; money
repaid; money given- Marketing Mix
Planning and Budgeting
Budgeting- Functional and Financial elements- Dealing with limitations and expectations- Developing a budget
- Historical information- Performance projections- Market issues- Contingency planning
Planning and Budgeting
Linking resources with plans and budgets- Considerations
- Who is available – skills & abilities- Priorities- Tasks involved- Time required- Established or Developmental projects- Plan inclusions – allocation of responsibilities &
estimate of time for each program
People – Volunteers and Staff
Volunteer roles Programs Board and Committees
Staff roles Fundraising Management and Program
Fundraising Program Options
Donor programs Special events Community programs Community groups Corporate gifts, Sponsorship & CRM Philanthropic trusts Merchandising & Gaming Capital fundraising and major gifts Bequests
Legal and Ethical Frameworks
Governance issues Legal frameworks Organisational structures Fundraising and Other relevant regulations Taxation regulations Ethical codes and frameworks
A Key Question
Is Fundraising a Priority for yourOrganisation?
Fundraising Practices andPrinciplesPresented byNigel Harris, Executive Director, Mater Foundation
Museum & Gallery Services Qld.Securing Funding Workshop 6th May 2009