Date post: | 22-Apr-2015 |
Category: |
Technology |
Upload: | joyce-chuang |
View: | 358 times |
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Niko Bonatsos
@bonatsos General Catalyst Partners
@bonatsos General Catalyst Partners
@bonatsos
$1Bn+ Fragmentation is a good sign◦ No dominant players
◦ Leaves room for innovation
New Regulation opportunity New Regulation opportunity◦ Barriers to entry
◦ Create Opportunities
Choose a market you aretruly passionate about
New vs. Existing
@bonatsos
Measure Top-Down & Bottom-Up◦ TD: Analyze the industry & pick your piece
◦ BU: Look into potential customers & revenue per user
Compare Results
@bonatsos
Trade Reports
New market…good luck!◦ Hard to gauge size
◦ Monetization Potential
◦ Competition◦ Competition
◦ Timing
◦ Fast moving waters
@bonatsos
@bonatsos General Catalyst Partners
“Make something people want” – PG
“Get out of the building” – Steve Blank
Brand is everything◦ Measure and improve -> Net Promoter Score
◦ Turn customers into brand ambassadors◦ Turn customers into brand ambassadors
Determine your allies and enemies
@bonatsos
Seek for FREE PR
◦ Techcrunch et al needs to report on something
◦ Recruiting
◦ Fundraising
◦ Early Adopters
Facebook Mobile Ads, New channels (e.g. Snapchat) Facebook Mobile Ads, New channels (e.g. Snapchat)
◦ Golden Time -> Cheap
NEVER pay for users/customers early on
◦ Spend that $$ improving your product/dating life
@bonatsos
Invest in growth and strategic value◦ Revenue and profit$ will follow in time (we hope)
◦ Leverage your strengths
Don’t focus on breaking even◦ Diminish profits and slow growth◦ Diminish profits and slow growth
Set personal goals (be realistic)◦ Funding requirements
◦ Exit expectations
◦ Time horizon
◦ Social life
@bonatsos
@bonatsos General Catalyst Partners