Fundraising Strategies to Grow Your MissionFundraising Strategies to Grow Your Mission
Agenda
Welcome & Introductions
Fundraising Strategies to Grow your MissionAmy Holland, Blackbaud Tara Jayne-O’Donnell, Blackbaud
Audience Participation Time! Fundraising Challenges – Lessons Learned Tips and Tricks
Questions, anytime!
Your Role at the School?
Hey! I’m Amy HollandAt Blackbaud 2 years
Hometown Laytonsville, Maryland
Director, Blackbaud K12 Charter Solutions
Currently lead new Blackbaud’s K12 charter team focused on bringing industry leading solutions to the charter market
Strategic thinker in education technology, business development, marketing, product management, fundraising, and consulting
Development Director
exceeding fundraising campaign goals
board strategic planning sessions
Thought leader in the charter technology market
Hey! I’m Tara Jayne-O’DonnellAt Blackbaud 10 years
Hometown Brooklyn, NY
10+ years of supporting Education customers with digital and major gift fundraising practices. (University of Wisconsin, University of Georgia, West Point)
Canadian born, Southern raised, Brooklyn Based
University of Georgia Alumna, active runner, travel enthusiast, philanthropy focused
DRIVENEW
FUNDING
GROWEXISTINGFUNDING
35,000Clients(6,000 K12 Schools) in over 60 countries
35 yearsexclusively serving nonprofits
We getnonprofitsAnd that means weunderstand howyou grow…
INFRASTRUCTURE
Mission Growth
Blackbaud Charter Solutions…
WordPress Website Design
Better financial stewardship from a holistic picture
Simplified billing and payment management
Current Challenges: Charter FundingMore innovation with typically less funding
3 main buckets:
- Local, the $ follows the students- Not for SCPCSD or IHEs sponsored schools
−State/Federal grants
−Fundraising
Are you fundraising today?Development Plan and Committee?
Fundraising is growing in charter schools
11
Charter School fundraising challenges…Small fundraisers exhaust my volunteers – no more bake sales unless for community building!
Finding updated donor data
Managing the donor life cycle and touch points
Donor stewardship
Understanding donor giving capabilities to make the right ask
Managing campaigns and reporting – board meetings!
Tracking grants, gift restrictions, expenses and utilization
Strategies for Growth
Convertthem into donors
Retainthem and builda relationship
Recommended Donor Type
Wealth Rating
Next Ask Amount
Total EstimatedAssets
Principal Gifts
Planned Gifts
Major Gifts
Sustainer Gifts
Annual Gifts
Occasional / First Time Gifts
All Constituents
FUNDRAISING PYRAMIDA principal gift is a 6-figure or 7-figure giftA major gift is $10k or moreA mid-level gift is $1k-$10k
Source Target Analytics, a division of Blackbaud
1 in 4 people will
donateif a
friend asks them.
Crowdfunding is when people donate their networks in addition to
their time, talents and treasure.
Individuals Want to Fundraise on Their Own Terms
Why does it matter?
• Empower Charter Schools
• Every $1 spent = $2.84
• 62% of donors who give to crowdfunding are new
• Broaden Donor base
• Empower Students, Parents and Faculty for their causes
$94 average gift size
$754 average
Fundraising Goal
Empower your supporters with everydayhero
• P2P Events
• Walkathon & Virtual Events
• Giving and Day of Service
• Project-based Fundraising
56% of online donors said that compelling storytelling is what motivated them to make a donation.
“After 21 years of paper forms and countless volunteer hours spent counting coins, we teamed up with everydayhero to invite all of our students and families to create a personal fundraising page. In our first year we nearly doubled our fundraising outcomes, raising $30,985 in 5 weeks!”
La Salle raised $30,000 on everydayhero with its first-ever walkathon. With everydayhero, La Salle was able to move to a fundraiser with an ROI of 95%, compared to 45% ROI on previous fundraisers including apple and wreath sales. everydayhero helped impact La Salle’s financial growth, but equally as important, it also empowered the entire school community to work together as a team toward a common goal.
Diving Child High School’s annual all-student fundraising campaign provides students an opportunity to make service to their community a central and authentic part of their lives. Using everydayhero, students sought pledges from family and friends raising $53,147 from 1004 donors, to benefit local charity St. Vincent’s de Paul, then volunteered and serve at a variety of community locations in a Day of Service.
Kicking off…
SC Alliance of Public Charter Schools EveryDayHero Fall Fundraiser
Funding the FutureAlliance fundraiser to support Charter School Education Initiatives “Funding the Future”
Tailored peer-to-peer fundraising campaign to drive community engagement to extended donor outreach and bring attention to its key initiatives.
Through your generous support we are fundraising to charter a path by providing funding to help innovate, engage and foster opportunities for growth
Charter School PackageCustomer Success ManagerA dedicated customer success manager will be provided as your main point of contact throughout.The customer success manager will answer questions and provide support.
Everydayhero Platformeverydayhero Pro is a simple, scalable, intuitive peer-to-peer fundraising platform. It allows you tocreate fully branded campaigns that reflect your school’s unique look and feel, and helps you empower individuals to raise more for your school.
Training Self-guided tours are provided within the product. Additionally, training blocks are allocatedfor your software implementation.Our Software Consultants will also be available for questionsvia phone and email correspondence during implementation.
StrategyStrategic support, review and optimization including recommended fundraising and communication strategies.
Training to fit your needs and skill level
Dedicated Customer Success Manager
Core features across everydayhero
Audience participation time!
Fundraising challenges, lessons learned to share?
Successes?
Tips and tricks – I’ll kick it off!
Fundraising Tips and Tricks…Tell stories that inspire
Right message, right person, right time
Thank loudly, thank often
Create a gratitude plan
Know your donor’s giving potential
No more bake sales!!!
All inclusive fundraising – peer-to-peer campaigns
Audience participation time! Fundraising challenges, lessons learned to share?
board members engaged in fundraising?
donor insights – the right ask amount?
Successes?
annual giving campaigns
capital campaigns
peer-to-peer
Tips and tricks?
Don’t miss the premiere tech gathering for social good!
Let’s continue the conversation…• Visit our Blackbaud Booth in Exhibit Hall
• Contact:
• Amy Holland, Director of K12 Charter Solutions
• Tara, Vertical Lead of Education for Peer-to-Peer
• Tara.Jayne-O’[email protected]
• K12.Blackbaud.com/charterschools • Npengage.com
premier nonprofit resource for trends, best practices,
and need-to-know news.