FUNDRAISING TOOL KIT

HOW TO SUPPORT CAMP QUALITY CANADA

To find out more, visit www.campquality.org

ABOUT CQ

DO ANYTHING, BE ANYTHING, ACHIEVE EVERYTHING

Camp Quality Canada is a volunteer driven charitable non-profit organization that strives to improve the quality of life for children affected by cancer through camps, and year round family support programs. Our goal is to provide uplifting experiences for kids with cancer through our programming.

Founded in Australia in 1983, Camp Quality was established in Canada in 1988. Since that time, we have grown to six overnight camps in Ontario, Manitoba and Alberta, a leadership training camp for teens, an outdoor adventure experience for young adults, and a community education puppet program.

Our camps are free and offered to children with cancer, and their siblings, ages 4-18. Our unique camping experience provides each camper with a companion who ensures not only that their week long experience is fun, inspiring and challenging, but also that their unique medical needs are met.

It is our mission that each camper is encouraged to explore new and exciting activities, make friends, build their self-confidence, and gain memories that will last a lifetime.

WHY SUPPORT CQ ?

THE CAMP EXPERIENCE has been shown to provide significant benefits to kids with cancer by improving quality of life. This goes beyond the fun and laughter intrinsic to summer camp. For our campers, this includes taking on physical challenges, building self-confidence, reinforcing autonomy, boosting emotional stability, developing social skills and making new friends; people who can relate to each other because of their shared experience of cancer.

OUR PUPPET PROGRAM is an education program for school age children grades K-8. Using four life size puppets, volunteer puppet teams visit schools to teach children about cancer and its effects, and how good friends can be supportive to friends returning to school after treatment. In addition to discussing cancer, the puppets teach the virtues of kindness, courage and compassion – universal life lessons for all children.

THE FUNDS YOU RAISE SUPPORT OUR CAMPS AND YEAR-ROUND FAMILY PROGRAMMING.

“I have been going to camp for 2 years now and it is absolutely amazing! It’s a place where you can make new friends and be

yourself and just have fun. I love being on the calm peaceful lake in the morning, hearing the loons and bullfrogs, and even spotting

animals. The people are amazing at CQ – I consider them my second family and look forward to coming back and seeing

everyone each year.”

– CQ Camper

TESTIMONIALS

“ With the effects of treatment it was plain to see our son’s self-confidence and self-esteem disappearing. Then Camp Quality

came into his life, all our lives. He is developing quite a sense of humour and his cheeky grin has returned.”

– CQ Camper Parent

WHERE THE MONEY GOES

THE MONEY YOU RAISE HELPS SEND CHILDREN AFFECTED

BY CANCER TO CAMP!

The average cost of sending a child to CAMP is $1,500. And since we rely on the support of volunteers to help us run these camps, we need to cover

the cost of training them and having them at camp too!

In addition to camp week, each of our six camps in Alberta, Manitoba and Ontario also hold Family Fun Days and/or reunions throughout the year

to ensure that families, campers and volunteers come together and connect beyond a single week in the summer. We regularly see that once a child become a part of the CQ Family, a bond forms and one week at

camp just isn’t enough!

Our PUPPET TEAMS also require financial support to cover the cost of travel, promotional and resource materials. These teams are active in B.C.,

Alberta, Manitoba and Ontario and reach 23,000 elementary students each year!

HOW TO HELP

THERE ARE SO MANY WAYS TO RAISE FUNDS FOR CAMP QUALITY!

HOST AN EVENT

Golf Tournament Super Bowl party

Dinner Party Dance-a-thon

Bake-off Bowl-a-thon Garage sale

Car wash Silent auction

Book club Karaoke night

Community fair Pledge-driven challenges

TIPS FOR PLANNING A GREAT EVENT

CREATE A PLAN

What is my fabulous event? How will I raise money? How to spread the word about your event? Which venue will you choose? What is the date? Need help organizing and promoting?

SET GOALS

While it’s nice to think that everyone is as keen as you are to support Camp Quality, a budget accounts for costs that can’t be avoided and will help you to track the net proceeds (the amount of funds left after you pay your bills!) of your event.

SET A BUDGET While it’s nice to think that everyone is as keen as you are to support Camp Quality, a budget accounts for costs that can’t be avoided and will help you to track the net proceeds (the amount of funds left after you pay your bills!) of your event.

GET IN TOUCH

Let us about your event before you start planning so that we can do whatever we can to support your efforts!

COLLECTING FUNDS

If you are collecting donations or pledges for your event be sure to collect complete donor information (see Policy section below for information re tax receipting). Cheques should be made out to ‘Camp Quality Canada’.

SEND US YOUR FEEDBACK!

We want to hear about all your success! Submit your event photos to us, and let us know how you did … oh and don’t forget to send us the cheque ;)

If you are interested in supporting a specific camp with your event, just let us know and your gift will be directed accordingly.

Please note that a portion of all donations will support services and programs benefitting all CQ families nationally.

IF EVENTS AREN’T YOUR THING…

HERE ARE SOME OTHER WAYS TO SUPPORT CQ

CELEBRATE

You can help Camp Quality by giving up your birthday, anniversary, or whatever celebration you wish by asking your friends or guests to make a donation in lieu of gifts by using ECHOage. You can decide how much of their contribution comes to CQ – donate half of the money to us and keep the other half to buy yourself something special. Or, give it all away! It’s up to you! This amazing online platform allows you to send an e-invitation to your friends. They can RSVP and make a donation simply and securely and we’ll take care of the tax receipts! The perfect way to avoid piles of presents at your child’s next birthday party or a great way to celebrate a milestone birthday and make a difference. Visit www.echoage.com/charities/camp-quality-canada to get started! ONLINE FUNDRAISING Canada Helps offers a great online tool to help you connect with your network and raise money. Simply visit www.canadahelps.com and select Fundraise > Create A Fundraiser to get started! Once you’ve selected Camp Quality as the charity you wish to support, you will be asked to set your fundraising goal and given an opportunity to share a personal message about why CQ is important to you and why you’re asking people to support you in raising funds. Once you’re done you simply share this webpage with your friends, family, and colleagues and discover how easy it is to raise the funds we need to send kids with cancer to camp!

HOW CAN WE HELP?

WE CAN:

• Answer questions, inspire new ideas and provide tips.

• Connect you with local camp staff

• Supply you with CQ paraphernalia: brochures, donation cards

and signage for the event

• Promote your event on our website or through social media.

• Provide volunteer support (subject to availability)

• Send a key representative to speak (subject to availability)

*Please try to let us know 3-4 weeks in advance of any items you may need.

Contact nikki.byrne@campquality.org

Camp Quality Identity and Branding You can use the Camp Quality logo to help promote your fundraising event. Contact us to receive logo guidelines. Any use of the Camp Quality logo must be approved by a member of Camp Quality staff. Licenses, Lotteries and Raffles Some activities may require special licenses (i.e Special Occasion Permits), please confirm with your venue. Please note that Camp Quality will not apply for Special Occasion Permits for any 3rd party events. Liability Camp Quality assumes no legal or financial liability associated with 3rd Party Events. Safety Always check with your venue well in advance about their policies surrounding health and safety, accessibility, re exits, first aid, etc. Tax Receipting Camp Quality is more than happy to issue tax receipts for donations over $20. All gifts must meet the conditions defined by the Canadian Revenue Agency. Some important information regarding tax receipts:

• In order to issue tax receipts we must receive complete contact information for the donor (full name, mailing address, telephone and email). Our preference is to issue tax receipts via email in order to reduce administration costs. Please include an email address whenever possible.

• Only gifts of property are eligible for official donation receipts (for example, cash, computers, equipment).

• Gifts of service, and promises of service, are not gifts of property, and are not eligible for an official donation receipt.

POLICIES & GUIDELINES

• Gift certificates that an issuer donates do not constitute property and are not eligible for official donation receipts. However, a gift certificate purchased and then donated does constitute property, and may be receipted at its fair market value.

What types of transactions are not eligible for a tax receipt? • the payment of a basic fee for admission to an event or program; • a payment for a lottery ticket or other chance to win a prize; • the purchase of goods or services from a charity; • a donation for which the fair market value of the advantage or consideration provided to the donor exceeds 80% of the value of the donation; • a gift in kind for which the fair market value cannot be determined; • donations provided in exchange for advertising or sponsorship; • gifts of services (for example, donated time, labour); • gifts of promises (for example, gift certificates donated by the issuer, hotel accommodation); • pledges; • loans of property; • use of a timeshare; and • the lease of premises. Donated Auction Items We will provide business receipts or official tax receipts to donors who contribute auction items under the following terms: 1. Camp Quality must be provided complete contact information for both the purchaser and the donor (name, address, telephone and email). 2. If a receipt is being issued for a gift in kind (non-cash gift), it must reflect the fair market value of the gift. 3. If the fair market value is more than $1,000 the property must be professionally appraised by a third party (that is, someone who is not associated with either the donor or the charity). 4. If the property is appraised, the name and address of the appraiser must be included on the official donation receipt. 5. Gift certificates that an issuer donates do not constitute property and are not eligible for official donation receipts. However, a gift certificate purchased and then donated does constitute property, and may be receipted at its fair market value.

APPENDIX A MEDIA, SOCIAL MEDIA

+ SAMPLE LETTER

MEDIA It’s always a good idea to let the media know about your event to help you sell tickets are create awareness for your event and Camp Quality. A media alert should answer: Who: Who is invited? What: What does the event entail? Where: Venue When: Date and time Why: A fundraiser in support of Camp Quality Canada, a volunteer driven non-profit organization that strives to improve the quality of life for children living with cancer through camps, and year round family support programs. Don’t forget to include your contact information so that they can follow up with you if they have questions or would like to come out to cover the event.

SOCIAL MEDIA GUIDE Here’s a little guide on how to use social networking to share details about your event! FACEBOOK Camp Quality Canada is a national organization however each of our camps have their own facebook pages to connect with their local communities. ‘Like’ us on Facebook page at: www.facebook.com/campqualitycanada www.facebook.com/campqualityalberta www.facebook.com/cqmanitoba www.facebook.com/CampQualityNO www.facebook.com/CampQualityNWO www.facebook.com/campqualitysouthernontario www.facebook.com/campqualityeastern

TWITTER Follow Camp Quality Canada at www.twitter.com/CampQualityCAN In your tweets include @ CampQualityCAN so we are notified of your tweets Using #Hashtags are a great way to track conversations on Twitter. Try to use #campqualitycan to distinguish us in your conversations as we are a global brand LINKEDIN You can find Camp Quality Canada on LinkedIn. YOUTUBE We are working on building our YouTube channel. You can use the videos that are there to share with your network and help inspire people to donate to your event or campaign!

SAMPLE LETTER It’s always important to thank all of the people who support you and your event! Here is a sample letter to ensure everyone who helped you or donated knows the results of your event and understands what you are raising money for! Dear Friend, Thank you for supporting EVENT NAME held on DATE at LOCATION. Thanks to you we raised $AMOUNT RAISED for Camp Quality Canada who is working to improve the quality of life for children affected by cancer through camps, community education and leadership programs, as well as year-round family support. Each of Camp Quality’s week-long camps provide children, ages 4-18, who are affected by cancer with a unique opportunity to try new things, master skills, form friendships, and thrive in a camp environment. They focus on having fun, laughing, creating lifelong memories and building independence. CQ camps are not about illness, but rather about celebrating life. And this doesn’t stop after camp-week ends. Family fun days, events and reunions enable campers and companions to stay connected year-round! Camp Quality also offers a community education program that uses life-size puppets to teach elementary school children about childhood cancer. The Puppet Program demonstrates the virtues of compassion, kindness and support for students returning to school after a period of absence due to an illness. If you would like to learn more about Camp Quality Canada please visit www.campquality.org. Thank you for your generosity and for helping to provide uplifting experiences for children with cancer. Sincerely, YOUR NAME

A. Event Organization Information

CONTACT INFORMATION

Please contact the main office so we can connect you with

the Camp Organizing Committee in your region.

NATIONA L OFFICE 1444 Queen St East

Toronto, ON M4L 1E1

T: 416-406-2267 TF: 1-866-738-8011

F: 416-406-2260 info@campquality.org

Camp Quality Canada is a registered charity: #BN13342 3962 RR0001

If you are planning an event in support of Camp Quality, please complete the following form and email or fax it to us.

Contact Person

Email Address Phone Number Mailing Address

B. Event Details

Event Name:

Location:

Date and Time:

Type of Event:

Cost to Participate:

How will funds be raised?

Fundraising goal:

Is this a pledge driven event?

Will it be an annual event?

List event sponsors (if any):

Has this event previously been held in support of CQ?

What is the goal or purpose of your event?

How did you hear about Camp Quality?

C. Event Promotion

Who is the target audience?

What is the geographic reach?

How with the event be promoted/advertised?

D. CQ’s Role How can CQ help? *I understand that the use or reference to Camp Quality's name or logo requires written authorization from a Camp Quality staff member. I understand that Camp Quality assumes no legal or financial liability associated with 3rd Party Events. I will obtain all relevant insurance, permits and/or licenses. I understand that Camp Quality must follow the Canadian Revenue Agency’s tax receipting policies as outlined in the Fundraising Tool Kit. I have read Camp Quality’s policies and requirements as outlined in this package. I agree to submit the funds to Camp Quality within 60 days of the event date.

Third Party Event Organizer Authorization

Signature: Print Name:

Funds must be submitted to Camp Quality within 60 days of the event. Please indicate when you expect to submit funds:

Date: Method of Payment: (cash, cheque, cc)

Camp Quality Authorization – OFFICE USE ONLY Third Party Event Organizer Authorization Authorization: Date:

GOOD LUCK! And thank you from

Camp Quality!