Date post: | 17-Dec-2015 |
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Being funny can...
dethrone & deflate an opponent
allow you to say things you couldn’t with a straight face
puncture an argument
make messages much easier to pass along broadly
deflect criticism, show humanity
Why?
Care too much; don’t want to make light
Comedy is bad at communicating new ideas
Focus is too specific; no entry point
Wrong messenger
Also: it’s really, really hard
How? Meet them half way
Need to find a shared premise: common ground
The more surprising, the funnier
Formulas for funny
Ridiculing character
Pushing argument to extreme
Translate to human speak: sociological or psychological
Connect to pop culture
Juxtapose Language A with Message B
Push argument extreme
QuickTime™ and a decompressor
are needed to see this picture.
http://www.youtube.com/watch?v=h7bzdj9RlG4
Push argument extreme
QuickTime™ and a decompressor
are needed to see this picture.
http://www.youtube.com/watch?v=E7X8u5IEEBc
Explain with pop culture
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
http://www.youtube.com/watch?v=0nqtL-P8kzo
Language A, Message B
QuickTime™ and a decompressor
are needed to see this picture.
http://www.youtube.com/watch?v=3gwqEneBKUs
But, really, how?
Don’t go with first idea — brainstorm 10 more
Commit.
Context matters — find something to copy
Don’t underestimate the power of swearing, kittens, and sex
Good people
Andy Cobb — [email protected]
Lee Stranahan — [email protected]
Andrew Boyd — [email protected]
Robert Greenwald — Brave New Films