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2014 SOCHI WINTER OLYMPIC GAMES PRE EVENT IMPACT REPORT
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2014 SOCHI WINTER OLYMPIC GAMES

PRE EVENT IMPACT REPORT

EXECUTIVE SUMMARY Projections & Trends THE SOCHI 2014 WINTER OLYMPICS ARE JUST ROUND THE CORNER. IN PREPARATION FOR THE GLOBAL EVENT, WE HAVE PUT TOGETHER THIS SUMMARY ABOUT WHAT WE SHOULD EXPECT FROM SOCHI, WHO WILL BE WATCHING IT, GENERAL INTEREST IN THE WINTER GAMES, THE OLYMPIC SPONSORS, AND STORIES OF INTEREST.

During the London 2012 Olympics, the first truly digital Olympics, we saw that:

• Smartphone penetration really took off globally.

• Social networks enhanced our experience of the Games, either by following athletes or sharing our favourite moments.

• Interest in the Games increased amongst 16-34 year olds and there was a drop in global interest for those aged 55+. It may be that the digital content and social media were keeping the younger audiences more engaged with the Games.

As a result, we expect to see a continuation in these mobile and social trends as far as the Sochi 2014 Olympics are concerned – but we will just have to wait and see.

home

WE HOPE YOU ENJOY READING IT.

Sincerely,

VIRGINIA ALVAREZ

EMEA INSIGHT

DIRECTOR

VERA SIMPLICIO

EMEA INSIGHTS

MANAGER

CHELSEA HORNCASTLE

EMEA INSIGHTS

EXECUTIVE

& Insights Across 81 markets

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

home

7th - 23rd February 2nd time that Russia hosts the Olympic Games, the first being the 1980 Summer Games in Moscow

Source: OMD Insights across 81 Markets

836m = highest point above sea level

Sochi 2014 will be the most compact Winter Games in the

history of the Olympic Movement.

364

Facilities

have

been

built

are sport-related 13

The rest

These are divided into

two clusters coastal

and mountain.

The clusters will be within

48km of each other. For the

first time, all ice arenas will

be within walking distance

of one another.

The Olympic Park is the

central focus of the costal

cluster, which connects the

competition venues, parking

and other infrastructure

elements.

are

infrastructure &

accommodation

10 Athletic venues built

The torch was sent into space and underwater in the world's Largest Freshwater Lake Baikal.

17,400km by rail on a specially

provided train. 123 days

14,000 Torchbearers $7 million was the cost for 16,000 torches

65,000 km 12,900 Towns and cities

83 Regions

The torch travelled

will be awarded in Sochi.

(There were 86 in Vancouver).

98 medals

1st

2nd 3rd

Additional medals will be awarded in women’s ski jumping,

team figure skating, freestyle half-pipe

and slope-style, biathlon mixed relay

race and snowboarding parallel slalom.

$20 million worth of special

commemorative

Olympic 100-ruble

notes ($3.13)

700,00 Sochi 2014 bullion coins

have been issued and circulated

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

People voted nationwide for the 1. 4

million Mascots

home

Source: OMD Snapshots Fieldwork: January 23 – 31, 2014 (N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)

Who will be watching the games? KEY MOTIVATIONS FOR FOLLOWING THE GAMES

59%

8%

13%

43%

49%

44%

3%

4%

Support my national team

Support another national team

Support a specific athlete

Experience an international event

Keep up to date with a major event

For the love of winter sports

Will watch, but not by choice

Other

PLAN TO ATTEND AN EVENT IN RUSSIA

5% 11%

ARE INTERESTED IN THE FOLLOWING

WINTER SPORTS…

Responses based on 7+ from a 1-10 scale.

62%

60%

60%

57%

52%

52%

Figure skating

Men’s Ice Hockey

Biathlon

Cross-country skiing

Ski Jumping

Alpine Skiing

17%

18%

18% 18%

29%

16-24 years old

24-34 years old

35-44 years old

45-54 years old

55+ years old

Where people plan to use

their mobile devices (laptops,

tablets, and mobiles) to follow

Sochi 2014

Women are generally more

interested in following the

winter Olympics to ‘keep up to

date' with a major event’ and to

‘experience an international

event’. People are also

claiming to be more mobile

when following Sochi 2014,

with an increase of mobile

devices being used – mainly

amongst 16-44 year olds.

48%

52%

MA

LE

FE

MA

LE

75%

54%

56% 37% will use mobiles

25% will use mobiles

37% will use laptops

INTEREST IN THE SOCHI 2014 WINTER GAMES`

61%

89%

58%

75% 77%

94% at home

69% will use news

websites

37%

28% 15%

56%

39% Will watch a screening at a bar/pub/restaurant

61% will use sport

websites

HOW THEY WILL FOLLOW SOCHI 2014…

9%

TV is still the main channel when it comes to

following the winter Olympics in the media –

although TV and internet browsing seem to be

taking place at the same time with 30% of

respondents, mainly 16-54 year olds, planning

on using their laptops when watching TV.

WHO THEY WILL BE WATCHING THE OLYMPICS WITH…

74% Watch with family 40%

Watch alone

30% plan to use their laptops

when watching TV:

41% will read news

32% will interact

with online Olympic content

23% plan to use their mobiles

when watching TV:

44% will chat with their friends

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

home

What’s happening?

Jamaica’s Bobsled team Crowd funding, dodge, Reddit and virtual

currency have all helped to raise enough funds

($93,000)for the two man bobsled team to

compete in Sochi 2014.

Diaspora Olympians come into the

cold for Ireland at Sochi All five athletes competing for Ireland are from

Canada and the USA and they keep up Ireland’s

record of being represented at all but one

Olympics since 1992.

Germany’s Olympic Uniform Seen

as ‘Pro-Gay’ The colourful uniforms have provoked a

reaction in Germany because many people

see it as a silent form of protest against

Russia’s anti-gay laws.

Lolo Jones in the winter Games Jones is a summer Olympic hurdler who has

been chosen for the U.S. bobsled team. Jones

has a huge Twitter following and is expected to

bring some star power to the Olympic games.

Hubertus von Hohenlohe He has been dubbed the ‘most interesting

Olympian’. He is the second oldest person ever

to compete in the Winter Games. He was born in

Mexico City, is German and is a prince

competing for Mexico in Sochi 2014.

Australia names the biggest ever

Winter Olympic Games Team. Gold medallists Lydia Lassila, Torah Bright and

Dale Begg-Smith head Australia's largest ever

squad of 56 in Sochi 2014.

Source: OMD Insights across 81 Markets

There will 2500+ athletes competing in Sochi - and they are on Social Networks

CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter

150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes

NEXT SECTION

home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

home

There will 2500+ athletes competing in Sochi - and they are on Social Networks

CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter

150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes

CANADA

NEXT

51,458

47,699

BACK

home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

home

There will 2500+ athletes competing in Sochi - and they are on Social Networks

CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter

150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes

BACK

USA

659

NEXT

7,558

home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

There will 2500+ athletes competing in Sochi - and they are on Social Networks

CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter

150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes

BACK

SWEDEN

130,916

NEXT

309,340

home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

There will 2500+ athletes competing in Sochi - and they are on Social Networks

CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter

150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes

BACK

AUSTRALIA

38,658

NEXT

122,303

home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

There will 2500+ athletes competing in Sochi - and they are on Social Networks

CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter

150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes

BACK

UK

NEXT

2,572

home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

There will 2500+ athletes competing in Sochi - and they are on Social Networks

CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter

150+ athletes 100+ athletes 50+ athletes 15+ athletes 5+ athletes 1+ athletes No athletes

BACK

RUSSIA

80,880

NEXT

129,000

home EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories

For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?

Source: OMD Snapshots Fieldwork: January 23 – 31, 2014

(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)

Spontaneous recall – 4%

Prompted recall – 39%

Change in perception – 47%

Fit with Olympics – 75%

Spontaneous recall – 1%

Prompted recall – 7%

Spontaneous recall – 0%

Prompted recall – 2%

Spontaneous recall – 7%

Prompted recall – 41%

Change in perception – 39%

Fit with Olympics – 53%

Spontaneous recall – 1%

Prompted recall – 9%

Spontaneous recall – 19%

Prompted recall – 54%

Change in perception – 41%

Fit with Olympics – 62%

Spontaneous recall – 0%

Prompted recall – 2%

Spontaneous recall – 2%

Prompted recall – 16%

Change in perception – 49%

Fit with Olympics – 70%

Spontaneous recall – 2%

Prompted recall – 15%

Change in perception – 51%

Fit with Olympics – 63%

Spontaneous recall – 4%

Prompted recall – 27%

Change in perception – 52%

Fit with Olympics – 67%

NEXT SECTION

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories

For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?

Source: OMD Snapshots Fieldwork: January 23 – 31, 2014

(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)

Spontaneous recall – 19%

Prompted recall – 54%

Change in perception – 41%

Fit with Olympics – 62%

BACK NEXT

Coca Cola

In October, Coca Cola launched the

Sochi 2014 Olympic Torch Relay,

which will conclude in February. This

year marks a new journey for the

Olympic torch; not only did it go to

the moon as it did in 1996 aboard the

U.S space shuttle Atlantis, but in 2014

the Olympic torch went on its first

spacewalk. The torch also travelled

1km being pulled by 'reindeer', went

to the north pole, and dived into the

deepest freshwater lake.

Coca-Cola is accompanying the Olympic

flame on all sections of the Sochi 2014

route, a route that 90% of Russians will

be just one hour away from throughout

the journey. Brand ambassadors are

greet spectators from a specially

illuminated Coca-Cola "Vlivaisya" truck

and hand out special cheering sticks,

limited-edition Coca-Cola bottles, flags

and more.

Image gallery: https://cms.coca-

colacompany.com/olympic-torch-relay-in-

space

KEY MOTIVATIONS FOR FOLLOWING THE GAMES

63%

35%

31%

34%

26%

26%

14%

Advertising on TV

Internet advertising

Poster advertising

Advertising around the pitch

(e.g. perimeter advertising)

Competition to win prizes related

to the 2014 Winter Olympics

Merchandising (branded products seen

instore or goodies distributed on the street)

I don't recall any sponsorship activity

for that brand

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories

For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?

Source: OMD Snapshots Fieldwork: January 23 – 31, 2014

(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)

Spontaneous recall – 4%

Prompted recall – 27%

Change in perception – 52%

Fit with Olympics – 67%

BACK NEXT

Samsung

Samsung has also unveiled its

official application for the Sochi

Winter Olympics, which begins next

month. The app lets users browse

Olympic content by sport, country,

and athletes, with easy links to

schedules. It also offers information

on the event venues in Russia,

checks out videos and photo

galleries — and even sees which

events are wheelchair accessible.

In October 2013, Samsung announced

the Galaxy Note 3 as the official

phone for the Winter Olympics in

Sochi. With the Games drawing near,

the company has also unveiled a

dedicated Olympics edition of the

phone.

KEY MOTIVATIONS FOR FOLLOWING THE GAMES

50%

34%

20%

29%

24%

15%

24%

Advertising on TV

Internet advertising

Poster advertising

Advertising around the pitch

(e.g. perimeter advertising)

Competition to win prizes related

to the 2014 Winter Olympics

Merchandising (branded products seen

instore or goodies distributed on the street)

I don't recall any sponsorship

activity for that brand

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories

For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?

Source: OMD Snapshots Fieldwork: January 23 – 31, 2014

(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)

Spontaneous recall – 7%

Prompted recall – 41%

Change in perception – 39%

Fit with Olympics – 53%

NEXT BACK

McDonald’s

McDonald's, Cheers to Sochi, which

will mark its 10th consecutive year as

the Olympics' official restaurant at the

Winter Olympics, has launched a

social campaign, labelled

#CheersToSochi, encouraging fans

worldwide to send personalized

greetings to their favourite athletes

and teams.

Where: Fans can visit

www.cheerstosochi.com or tweet using

the hashtag #CheersToSochi to send

messages of good luck and inspiration

directly to their favourite athletes and

teams.

KEY MOTIVATIONS FOR FOLLOWING THE GAMES

57%

22%

19%

16%

15%

14%

17%

Advertising on TV

Internet advertising

Poster advertising

Advertising around the pitch

(e.g. perimeter advertising)

Competition to win prizes related

to the 2014 Winter Olympics

Merchandising (branded products seen

instore or goodies distributed on the street)

I don't recall any sponsorship activity

for that brand

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories

For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?

Source: OMD Snapshots Fieldwork: January 23 – 31, 2014

(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)

Spontaneous recall – 2%

Prompted recall – 15%

Change in perception – 51%

Fit with Olympics – 63%

NEXT BACK

P&G

P&G are also supplementing the

‘Thank You Mom’ campaign with

short videos, ‘raising an Olympian’,

about the Olympians’ lives and the

impact their mums and families

have had on getting them to where

they are now. P&G’s raising an

Olympian campaign features

Olympic athletes and their

extraordinary moms. Popular

videos are of Lindsey Vonn

(1,800,000 views) Evan Lysacek

(1,300,000) and Mikaela Shiffrin

(1,100,000)

P&G’s ‘Thank You Mom’ Campaign continues for

the Sochi Winter Games with ‘Pick them back up’,

focusing on moms picking their kids up from all

their falls along their journey to the Olympics. The

latest video aired nationwide during the Golden

Globe Awards is on P&G's YouTube channel,

where it has been viewed over 12 million times. It

will also be aired in a short form as TV

commercials when the Olympics are broadcast in

20 countries around the world starting on Feb. 7.

KEY MOTIVATIONS FOR FOLLOWING THE GAMES

54%

22%

20%

20%

15%

18%

21%

Advertising on TV

Internet advertising

Poster advertising

Advertising around the pitch

(e.g. perimeter advertising)

Competition to win prizes related

to the 2014 Winter Olympics

Merchandising (branded products seen

instore or goodies distributed on the street)

I don't recall any sponsorship

activity for that brand

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories

For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?

Source: OMD Snapshots Fieldwork: January 23 – 31, 2014

(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)

Spontaneous recall – 4%

Prompted recall – 39%

Change in perception – 47%

Fit with Olympics – 75%

BACK NEXT

Visa

In addition, Visa and the Olympic

committee have teamed up to create

unusual ticket printing machines in the

Vistavochnaya metro station in

Moscow. People could exchange 30

squats for a ticket to the Olympics.

This campaign was supported by Visa

and the Olympic committee.

For Sochi 2014, Visa is using the

tagline #everywhere. Twitter has

been Visa’s top social media

agent for their Olympic campaign.

Within the last month leading up

to the start of the games followers

have increased by 8,000.

KEY MOTIVATIONS FOR FOLLOWING THE GAMES

49%

35%

17%

21%

14%

21%

22%

Poster advertising

Advertising on TV

Internet advertising

Advertising around the pitch

(e.g. perimeter advertising)

Competition to win prizes related

to the 2014 Winter Olympics

Merchandising (branded products seen

instore or goodies distributed on the street)

I don't recall any sponsorship

activity for that brand

Watch a video:

http://youtu.be/

ojo9M1cPSPI

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

Sochi 2014 Sponsors CLICK ON INFO SIGNS for more brand stories

For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?

Source: OMD Snapshots Fieldwork: January 23 – 31, 2014

(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)

Spontaneous recall – 2%

Prompted recall – 16%

Change in perception – 49%

Fit with Olympics – 70%

NEXT BACK

Panasonic

Panasonic will provide the Sochi 2014 Olympic Winter Games

with audio and visual equipment, as well as high-quality home

appliances.

In addition, Panasonic has short YouTube videos on their

YouTube channel – including ‘feel the passion’ where athletes

wear the Panasonic Wearable Sports Camera HX-A100 as

they participate in their sports.

KEY MOTIVATIONS FOR FOLLOWING THE GAMES

47%

35%

23%

34%

24%

19%

22%

Advertising on TV

Internet advertising

Poster advertising

Advertising around the pitch

(e.g. perimeter advertising)

Competition to win prizes related

to the 2014 Winter Olympics

Merchandising (branded products seen

instore or goodies distributed on the street)

I don't recall any sponsorship

activity for that brand

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

Other Sochi 2014 activations

Source: OMD Insights across 81 Markets

Non official sponsors

Subway is currently running a campaign with

deals for the month of January, featuring

Olympic athletes and imagery. One spot has

Michael Phelps, another has Apollo Ohno.

The BBC is preparing to stream more than 650

hours of coverage from this year's Winter

Olympics for free - the first major test for the

British media company's new digital products

catered to live events.

NBC Olympics and the networks for

NBCUniversal have begun to increase Sochi

Olympic programming to coincide with the 100-

day countdown to the Winter Games on October

29th, 2013. Leading up to the Games, an

Olympics promotion will be featured in 14

different out-of-home networks across 18

different outlets, increasing viewer reach by 50%

in comparison with the out-of-market delivery for

the 2012 London Summer Games.

“Brainstorm”, a famous Latvian music group,

was called upon by the Olympic organizers to

perform during the Olympic games in Sochi

because of their increasing popularity.

Brainstorm has released albums in Latvian and

Russian and will be releasing an English version

as well.

Nike, a non official Olympic sponsor, is

making a push to connect itself with the

Sochi Winter Games through its ‘Play

Russian’ advert encouraging young

athletes to see winter as their

playground. The advert features

Russian Olympic athletes, Alexander

Ovechkin (Hockey) and Adelina

Sotnikov (Figure skater).

Under Armour, non official Olympic sponsor,

has also attempted to use the Winter Olympics

to gain brand awareness. Under Armour kicked

off an ‘I will’ campaign inspired by and

featuring American skier, Lindsey Vonn.

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

MORE STORIES

Do you have these Apps? – Olympic Apps

Source: OMD Insights across 81 Markets

Game with bonus system, users can win tickets to the Olympics. Available on VK in Russia, the app’s actions are now complete. Managed to reach 14,801 installations. Samsung.

Your ticket to Sochi

Information about the sponsorship of the Olympics. Available on VK in Russia with 23,355 installations. Visa.

Olympic Team Sponsorship –

A relay game where users need to find a number of objects, there is a bonus system rewarding users with prizes every month. 23,735 app installations on VK in Russia. Crafted by Winter Games Sochi 2014.

Olympic Torch Relay Through

Time

Information service provider, real time connected to the Olympic games for consumers looking for the ultimate Olympic Games experience, and for the Olympic Family to support Games-time operations. 4.2 rating, 10,000-50,000 installations. Android. Samsung.

WOW (Wireless Olympics

Work)

Stimulator, users need to help Olympics organizations to create and run the village. Russian app with 1,046,047 installations. Crafted by Winter Games Sochi 2014.

Sochi 2014. Olympics

Resort

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

MORE STORIES

What’s happening?

Source: OMD Insights across 81 Markets

Worth sharing, liking and commenting on – stories of interest

Countries reporting, sharing, liking and/or

commenting about Sochi 2014 Olympics

Cycling to the Winter Olympics On January 4th, three cyclists from Zagreb

started their bicycle journey from Zagreb

to Sochi , 2988 kilometres long, to arrive

for the start of the 2014 Winter Olympics.

What’s wrong with this toilet? A photo of two toilets in one bathroom stall

at the Olympic Biathlon Centre in Sochi

has raised some discussion around the

web.

Support your team at Sochi Russia leads support at 915 followed by

Latvia at 322, Lithuania at 257, Canada at

255 and South Korea at 218.

So what will athletes be wearing in

Sochi’s must-see moments ? Norway team will be sporting crazy, funky

uniforms, as seen on the left. The US has

had their uniforms designed by Ralph Lauren

and Latvia’s, for the first time ever, will not

represent the official flag colours.

Olympians cuddle with puppies Team USA Olympians tapped into their

soft sides by cozying up to a pair of Husky

puppies named Sochi.

Hockey team announcements. Countries have been announcing their

Olympic hockey teams, giving countries

like Canada, Latvia, US, Russia, Slovakia,

Hungary and many more reasons to share

and discuss online.

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

CONTACT

[email protected]

[email protected]

[email protected]

EXECUTIVE SUMMARY SOCHI 2014 WHO WILL BE

WATCHING THE GAMES GENERAL INTEREST SOCHI 2014 SPONSORS

STORIES OF INTEREST home

2014 SOCHI WINTER OLYMPIC GAMES

PRE EVENT IMPACT REPORT


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