Social Media Best Practices (Facebook)

(Happy Social Media Week)

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Social Media Best Practices (Facebook)

How to raise a business “fan” page

ImprintingControl the first thing they see

ImprintingControl the first thing they see …

and make sure it’s not your wall

Imprinting

Shout it Out!Spread the word

Shout it Out!Spread the word …

Using CPC, CPM, printed collateral, your other Web sites

Shout it Out!Spread the word …

Snip It!

Snip It!Change this …

http://www.facebook.com/pages/Downtown-Deli/135005302748

to this.http://www.facebook.com/DowntownDeli

DO IT NOW – http://www.facebook.com/username

Basic MaintenanceYou know, feed it and bathe it and all that

Basic Maintenance

Wall posts, photos, video, events, RSS feeds

www.mediafeedia.com

Get yourself some LigersIt’s pretty much our favorite interaction

More ligers, more fans. So go engage your viewership.

More on what makes for a good post

at Feb. 21 Social Media Club Savannahhttp://www.facebook.com/SMCSavannah

Worry and WatchFOR THE REST OF YOUR LIFE!!!

Make no Mistake …Things Will Happen!

You’re not in Control …Justin Timberlake is

Now this is where it gets tricky

•New page design•No suggesting friends•Logging in as a page

•Commenting on a page as a page

Who knows what’s else?

So why a “business” page

and not a friend page?

• Business Pages are visible to search engines• Unlimited Fans instead of a 5,000-friend cap• Business pages can be customized• People often are hesitant to “friend” faceless brands

But most importantly: ANALYTICS

Keep track of: • New likers• Comments

• Likes • Post views

• Interactions • Demographics

http://www.facebook.com/insights/