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Just. Getting. Started.Global communication:
Opportunities, Challenges and Journalism
Mark Briggsc 2012
Friday, December 14, 12
Day One
Friday, December 14, 12
Friday, December 14, 12
2017?Friday, December 14, 12
2017?
How do you prepare students for jobs that do not
exist today?
Friday, December 14, 12
A Mobile / Social World
Friday, December 14, 12
Social media is the new “killer app”
Friday, December 14, 12
Social media in China
Friday, December 14, 12
Social media in China
• 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.)
Friday, December 14, 12
Social media in China
• 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.)
• 54% of Internet users in China who would buy a product because a friend “Likes” or follows it on a social network.
Friday, December 14, 12
Social media in China
• 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.)
• 54% of Internet users in China who would buy a product because a friend “Likes” or follows it on a social network.
Source: eMarketer, inSites Consulting
Friday, December 14, 12
• China: 24% smartphones / 270 million users
• USA: 48% smartphones / 172 million users
Friday, December 14, 12
Friday, December 14, 12
Mobile apps in the U.S.
• US consumers spend an average 127 minutes on mobile apps per day.
• That’s up 35% from 94 minutes spent per day in December 2011.
Source: eMarketer, Flurry
Friday, December 14, 12
What does this mean for journalism?
Friday, December 14, 12
What does this mean for journalism?
Opportunity
Friday, December 14, 12
Friday, December 14, 12
Friday, December 14, 12
The future is assured
“The FUTURE OF JOURNALISM is assured, I think. Journalism — facts and narration — predates newspapers and will outlast newspapers. The future of the printed word — that is, newspapers as we know them today — seems less certain.
- David Leonhardt, NY Times
Friday, December 14, 12
Post-Industrial Journalism
Friday, December 14, 12
Post-Industrial Journalism
• Journalism matters.
Friday, December 14, 12
Post-Industrial Journalism
• Journalism matters.
• Good journalism has always been subsidized.
Friday, December 14, 12
Post-Industrial Journalism
• Journalism matters.
• Good journalism has always been subsidized.
• The internet wrecks advertising subsidy.
Friday, December 14, 12
Post-Industrial Journalism
• Journalism matters.
• Good journalism has always been subsidized.
• The internet wrecks advertising subsidy.
• Restructuring is, therefore, a forced move.
Friday, December 14, 12
Post-Industrial Journalism
• Journalism matters.
• Good journalism has always been subsidized.
• The internet wrecks advertising subsidy.
• Restructuring is, therefore, a forced move.
• There are many opportunities for doing good work in new ways.
Friday, December 14, 12
Post-Industrial Journalism
• Journalism matters.
• Good journalism has always been subsidized.
• The internet wrecks advertising subsidy.
• Restructuring is, therefore, a forced move.
• There are many opportunities for doing good work in new ways.
Source: “Post-Industrial Journalism: Adapting to the Present.”
Friday, December 14, 12
New Faces of Journalism
Friday, December 14, 12
New Faces of Journalism
@ChrisDaniels5Multi-platform
reporter
Friday, December 14, 12
New Faces of Journalism
@ChrisDaniels5Multi-platform
reporter
@EvonneBenedictSocial media
manager
Friday, December 14, 12
Demise of The Daily
• 100,000 paying subscribers.
• Highest grossing app in 13 countries.
Friday, December 14, 12
Demise of The Daily
• 100,000 paying subscribers.
• Highest grossing app in 13 countries.F A
I L
Friday, December 14, 12
Journalism educators MUST:
Friday, December 14, 12
Journalism educators MUST:
• Embrace new technology.
Friday, December 14, 12
Journalism educators MUST:
• Embrace new technology.
• Help students explore and experiment.
Friday, December 14, 12
Journalism educators MUST:
• Embrace new technology.
• Help students explore and experiment.
• Use new communication tools and methods for better journalism.
Friday, December 14, 12
Journalism educators MUST:
• Embrace new technology.
• Help students explore and experiment.
• Use new communication tools and methods for better journalism.
• Challenge students to help create the future.
Friday, December 14, 12
Journalism educators MUST:
• Embrace new technology.
• Help students explore and experiment.
• Use new communication tools and methods for better journalism.
• Challenge students to help create the future.
Friday, December 14, 12
Questions?
Twitter: @markbriggs
Email: [email protected]
Website: www.journalism20.com
Friday, December 14, 12