Date post: | 01-Jan-2016 |
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Future energy communitiesThe normative route to
acceptability of energy alternatives
Marko Milovanović, Linda Steg & Russell SpearsUniversity of Groningen
Goal study
• Study the effects of social factors on acceptability of smart energy systems
• Future landscape: local energy initiatives
Energy transitions
• Individual approach– Value Belief Norm
Theory
• Social approach– Normative route – Group norms Personal norms
Method
• SampleN = 110 (58 male, 51 female), Age: M = 44.3 years, SD = 11.2
• Acceptability2 items, α = .89
• Injunctive Norm1 item
• Personal Norm3 items, α = .81
• Group-id: Self-stereotyping2 items, α = .80
The normative route to acceptability
AccIN
PN
b = .246, p = .033
b = .397, p = .001b = .540, p < .001
R2 = .257
The normative route to acceptability
AccIN
PN
b = .246, p = .033
b = .397, p = .001
grID
b = .124, p = .048
R2 = .257
The normative route to acceptability
AccIN
PN
b = .687, p < .001b = .365, p = .001
b = .216, p = .067
b = .427, p < .001
R2 = .268