By Retail Mutants

y Founded by y y y y y

Mr.Kishore Biyani(M.D & CEO of group) Incorporated in 1987(as Manz wear pvt. Ltd) Headquarter Mumbai Diversified Business>>Retail as flagship sector Employees more than 80,000 people 1.3million sq.ft of retail space

ABOUT KISHORE BIYANIy King of India s Retail y Graduated in commerce from HR college ,

Mumbai y Belongs to business family(cloth trading) y From manufacturing to retail y Retailer by Karma but nationalist by Dharma

y VISION

Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner. y MISSION We will be the trendsetters in evolving delivery format CORE VALUE Indian-ness CORPORATE CREDO Re-write rules and retain values

The Future Group operates through six verticals :y Future Retail covering retail business y Future Capital catering to financial products & y y y y

services Future Brands managing all the brands owned or managed by group companies Future Space managing real estate business Future Logistics managing supply chain and distribution Future Media developing and managing retail media space.

STORE LOCATIONS. Initially identifies future potential development areas. Acquires such areas at an early phase before the real estate value booms. Located at high traffic areas. Designed to look crowded. Online trading.

KILLER RECESSIONy Deferred IPO y Revenue Target are 6 month late:Rs30,000 cr revenue

target of 3yr y Falling short by 1 million sq ft space :target was 4 million sq ft y Halved its expansion y Pace of store opening has declined

Future of Groupcreating f uture with present in mind

y Targeting NETIZENS by e-retailing y Expanding in North-Eastern states y Planning to sell its private labels to kirana stores in

rural and sub-urban areas y More KB fair price store& Aadhara in towns and villages y Wholesale distribution business

Pantaloon retail (India ) limited, is India s leading retailer that operates multiple retail formats in both the value & lifestyle segment of the Indian consumer market. Headquartered in Mumbai , the company operates over 12 million square feet of retail space. It has about 1000 stores across 71 cities in India & employs over 30,000 people. Pantaloon retail came into existence in the year 1987.

The various formats under pantaloon retail:-

FORMATS UNDER PANTALOON RETAILThe group s flagship company pantaloon retail operates a clutch of formats :pantaloon- a chain of fashion. destination Big bazaar- a supermarket chain. Central- a chain of seamless destination malls. Futurebazaar.com Home town Collection I E zone

online shopping portal.

a large format home solutions store. selling home furniture products.

electronics segment.

Food bazaar - daily usable edibles like grains ,vegetables , fruits etc.

The other brands under Pantaloon retail are-brand factory , electronics bazaar , furniture bazaar , planet sports and sportswear formats , depot , KB s fairprice , shoe factory, lee cooper .staples , etc .

CENTRAL

PANTALOO N

FOOD BAZAAR

FUTUREBAZA AR.COM E ZONE

HOME TOWN

STAR & SITARA HOME SOLUTIONS

BRAND FACTORY

MAJOR ACHIEVEMENTS OF PANTALOON RETAILChosen as International Retailer for the year -2007. Chosen as emerging market retailer of the year 2007. Best employers in India (rank 14) in the Hewitt best employers survey -2007. Best managed company in India ( mid cap) for the year 2006.

GROWTH IN RECENT YEARS OF PANTALOON RETAIL SEP 2007 SEP 2008

NET PROFIT 29.69 crores 36.18 crores

SALES

1086.44 crores

1511.21 crores

Total Revenues(FY08) Rs.5840 crores

BIG BAZAARy The hypermarket chain was introduced in India in 2001 by Pantaloon Retail(India ) Limited.The first store was established in Kolkata. y Store was launched to meet the aspirations of middle class. y Within a span of 2yrs store added food bazaar and gold bazaar in its range of offering.

ABOUT BIG BAZAAR

HYPER MART CHAIN OF DEVELOPMENT STORE IN INDIA 104 outlets located in india Future group Kishore biyani 2001 Jogeswari mumbai Retail Tier 1..tier2 www.bigbazaar.com Is se sasta aur achha aur kahin nahin

Out let Parent group Owner Founded Head quarter industry Located at cities Website Tag line

APPARELS

1.Product mixFOOD Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea and coffee

FARM PRODUCT

CHILL STATION Soft drinks Packaged juices Milk items Frozen foods Ice creams

HOME AND PERSONAL CARE Shampoo Detergents Soaps Liquid wash Creams deodorants Home cleaners Utensils Plastics Crockery Sundries

Denims and tshirts Fabric and cut piece Formals Casuals Party wear Ethnic wear Accessories Undergarments Night wear Dress materials Sarees

Fruits Vegetables Imported fruits Dairy products

ELECTRONICS BAZAAR TV sets Washing machines Refrigerator Personal care Small appliances Laptops Computer accessories Kitchen appliances

FASHION & JWELLERY Footwear Beauty care Star parivaar

FURNITURE BAZAAR Living room bed room Kitchen Dining room Kids room Paintings Decorative rooms

CHILD CARE AND TOYS Kids wear Toy bazaar stationary Child care

OTHER SERVICES MR. RIGHT Bakery Loot mart Tulsi Future money Future generally

PSYCHOLOGICAL PRICING

TIME PRICING

VALUE PRICING

Marketing strategyACTIVITIESBig wish Baby registry & marriage registry Women forum

TARGETAll the populatiuon Married couple,waiting for marriage Women

MARKETINMG MIXProcess Promotion Public relation people

Interior decorater and dress Those customer who r very designer will be appoint in all specific about their decision stores Networking through internet Religion corner Adhar rural centric market Tie up with IPL Improving quality of product All loyal customer, other net user All the aesthetic people 720 million consumer across 627000 villages Sports lover Prevailing as well as prospect customer

E marketing Product mix Place Promotion Product

GUERRILLA MARKETING

JUNK SWAP OFFER

PromotionBelow line promotiony Coupon, discount,more of the

product at normal price, gift with purchase, competition, and prizes, money back offer,exchange offer,special occasion . y Big bazaar in association with star india pvt. Ltd has launched a collection of designer ethnic wear under the brand Star parivaar

BRAND ENDORSEMENT

Above line promotiony Giving advertise in news paper,

tv, internet(own website which gives online shopping service) y Partnership with big-fix, big FM92.7

Future strategy of Big BazaarBig bazaar express(