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Implementation Report May-June 2014
*In this report you can find information about results of first national campaign of Future Leaders executed by 14 Local Committees of AIESEC in Poland.
Table of content 1. Introduction. 2. Our preparations. 3. Overall results. 4. Campaign sum up. 5. Recruitment and Allocation
Report
Dear AIESEC in Poland, There is strong „why” behind Future Leaders. Main reason to create it was strong will to communicate AIESEC ‘s fundamental mission which is leadership development. When it all starts? In the moment when we go to our university, to our colleagues at classes and present AIESEC encouraging them to join. And from this moment we should with pride and confidence share what AIESEC is about. We believe that Future Leaders, created with solid research and beautiful dream, is a solution to attract right talents to help us in creation of the most impactful youth network in Poland.
Program Launch at National
Functional Summit
Future Leaders
Education Days
Trainings at National
Functional Summit
Talent Management
Functional Meeting
Print out of 9000
leaflets for LCs
Wiki with all materials
and guidelines
In times of change what organization needs is to engage every member in it through complex education, training
and feedback. Most of offices were using Local Committee Meetings and information meetings as way to prepare
for campaign.
*OCP- project team leader in local office
0
1
2
3
4
5
6
7
8
9
10
Information meeting for all
members
Value preposition training for
OCPs
Value prepositon training for marketing structure
Promotion training for marketing structure
Promotion training for
OCPs
Inne
How did you prepare for Future Leaders implementation?
Overall results
We achieved 60% plans nationally.
To see more scroll down the report.
0
20
40
60
80
100
120
140
Ka
tow
ice
UE
No
wy S
ącz
Kie
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Po
zna
ń
Bia
łysto
k
Toru
ń U
MK
Lub
lin U
MC
S
Bie
lsko
-Bia
ła
Łó
dź
Wa
rsza
wa
UW
Wro
cła
w U
E
Rze
szó
w
Wro
cła
w U
T
Szcze
cin
Numerical plans realization
plans
results
Overall results
0% 20% 40% 60% 80%
100% 120%
Ka
tow
ice
UE
No
wy S
ącz
Kie
lce
Po
zna
ń
Bia
łysto
k
Toru
ń U
MK
Lub
lin U
MC
S
Bie
lsko
-Bia
ła
Łó
dź
Wa
rsza
wa
…
Wro
cła
w U
E
Rze
szó
w
Wro
cła
w U
T
Szcze
cin
% of plans achieved
We achieved 60% plans, which means we received 392 applications for AIESEC
in Poland.
1 Office achieved more than 100% (Nowy Sącz); Warszawa UW achieved 98%.
Results per Future Leaders program (application stage)
We achieved 100% of plans in Social Enterprenuer program (217 people in whole Poland applied).
68%
38%
100%
0%
20%
40%
60%
80%
100%
120%
Marketing Business Sales Social Entrepreneurs
%
We recruited tp AIESEC 121 new members.
74% female, 26% male.
Two LCs recruited only women (Białystok, Łódź).
3 LCs with perfect proportion (50%): Nowy Sącz, Wrocław UT, Szczecin
0%
20%
40%
60%
80%
100%
Male
Female
*Warszawa UW, Toruń UMK don’t have those information yet
Campaign sum up National Promotion started on 5th
of May 2014 14 offices took part in
implementation
12 of 14 of local commitees had at least 1 parallel campaign Some
had 6 marketing campaigns at once.
Average campaign last 20 days and cost 150
PLN
Average office engaged 10
members for active promotion.
Campaign duration
10 17 18 18
25 21 19
29 25
20 25
18 14 14
First local campaign was initiated by Poznań on 23rd of April 2014.
Average duration was 20 days.
Efficiency of our campaign
Most effective channel is FRIEND (50 % of applicants in 9 from 14 offices admit that AIESEC was recommended by
person they know and trust).
38% applicants got ot know about AIESEC thanks to Facebook.
Only 5 from 14 offices organized outdoor events.
Katowice UE
Nowy Sącz
Kielce Pozna
ń Białys
tok Toruń UMK
Lublin UMCS
Bielsko-
Biała Łódź
Warszawa UW
Wrocław UE
Rzeszów
Wrocław UT
Szczecin
How many online media appearances did you get?
17 0 0 10 40 0 4 5 0 0 1 3 42 10
How many stands did you organise? 2 1 8 5 8 0 6 5 3 0 1 5 1 0
How many classshouts? 0 1 2 0 5 0 0 12 10 0 0 0 0 4
0
5
10
15
20
25
30
35
40
45
Efficiency of our campaign Wrocław UT had 32%
of all media
appearances;
Bielsko-Biała made
35% of all classhouts..
2 LCs (Warszawa UW
and Toruń UMK) hadn’t
done any of those
activities.
8 LCs didn’t make
classhouts, 3 stands, 5
LCs didn’t get any media
appearance.
10 7 10 8 18
6 7 6
20
3 4 10 13
6
Ka
tow
…
No
wy …
Kie
lce
Po
zn
ań
Bia
łys…
Toru
ń …
Lu
blin
…
Bie
lsk…
Łó
dź
Wa
rs…
Wro
cł…
Rze
sz…
Wro
cł…
Szcze
…
How many people from the office was engaged in promotion of Future
Leaders? 128 people were
engaged in Future Leaders promotion
(average ~10).
7%
29%
64%
Did you have an event on facebook or did you use only the
fanpage to promote FL?
event fanpage both
Most committees had used both events and
fanpage. Only 1 LC used only event.
Engagement (online and offline)
Talent Management
Recruitment and allocation part of the report. To recruit 127 newies we engaged 151 current members
(to run interviews, group exercise and screen apps).
Are we successfull already?
Recruitment and allocation
151 people were engaged in recrutiment process (average ~11).
In 71% entities by now was no resignation (10/14); 4 offices noted
1-5 skips.
Most of the members was allocated to Social Enterprenuer
program
0%
20%
40%
60%
80%
Mkt SE BS
Allocation per each program
%
72% of offices made allocation after interview.
Only 14% had pre-allocation on each step.
7%
36%
21%
29%
7%
How did you allocate people?
With engagement of OCPs
Final decision of VP TM
Final decision of VP TM and LCP
Final decision of EB
Mostly, the final allocation decision belongs to VP Talent Management (36%) or VP TM
and Local Committee President (21%).
Engaging whole executive board in decision making process is not standard.
14%
72%
7% 7%
When did you allocate people? Pre- allocation on each step of the process
After interview
On LCC
After LCC
12
9
13
5
12
2
Membership profile
Subprogram profiles
Group exercises
Value Based Recruitment
File Generator
Assessment sheet
Inne
What kind of materials you used?
64%
22%
14%
How much time did you spent on Interviewing all candidates?
1-3 days
3-5 days
5-7 days
7-10 days
Over 10 days
Those charts show us if communication is clear and matched to our expectations. f numbers of rejection is huge it means that we need to change something in our promotion.
*Toruń and Warszawa UW doesn’t have those information yet.
Rejections
0 5
10 15 20 25 30 35 40
How many people we rejected after: application
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% of general results
%
0
2
4
6
8
10
12
14
How many people we rejected after: Group Exercise
How many people we rejected after: RB
AIESEC in Poland exists to develop responsible and action-oriented leadership in youth to address social and economic issues by empowering collaboration across sectors.
Only in 2013 year we realized 2962 amazing leadership development
experiences for our members. In 2014 year (until 1st of July) it was over 1800
experiences.
This is impact we create,