Date post: | 14-Jan-2017 |
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Marketing |
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Future Marketing Trends that Matter Mike McGrail @mike_mcgrail Velocity Digital
2007 - Apple launches the iPhone
@mike_mcgrail | Velocity Digital
Now I could come to London with my iPhone and a towel…
@mike_mcgrail | Velocity Digital
What about 10 years from now?
@mike_mcgrail | Velocity Digital
Messaging - the killer app - Facebook building the
WeChat Hitchhikers guide - phone
and towel
Driverless cars
Driverless trucks
A new class of human?
The fact is, humans are being replaced…
@mike_mcgrail | Velocity Digital
Even marketers are under threat!
@mike_mcgrail | Velocity Digital
What about now though?
@mike_mcgrail | Velocity Digital
It’s all about chat!
6 of the top 10 global apps are chat-based
WeChat in China
- 11 billion accounts - 768 million active users - E-commerce - Physical payments - News - Local services - pay council
bills! - Online butler - Oh, and you can talk to
your friends!
Facebook Messenger is the WeChat for the
‘Western’ world
Facebook WeChat
Messaging - the killer app - Facebook building the
WeChat Hitchhikers guide - phone
and towel
Chatbots in Messenger
Express Yourself!
Express Yourself!
Emoji’s allow us to capture our mood in few pixels!
Express Yourself!
- Selfies are everywhere! - Instagram and Snapchat are overspilling with them - In the moment and super-fast - ‘look at what I’m
experiencing right now!
Snapchat geo-filters
Grab a slice of the action by giving your event attendees something cool to add to their snaps!
Voice Assistance
We’ve gone from Siri to Controlling our Homes
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
VIV is coming…
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity DigitalA platform for AI from the inventor of Siri
What about privacy?
May 2018 - EU Data Protection Reform Comes into Play
‘The Regulation is an essential step to strengthen citizens'
fundamental rights in the digital age and facilitate business by
simplifying rules for companies in the Digital Single Market’
@mike_mcgrail | Velocity Digital
“When the value to our lives surpasses the worries of giving up our data, we happily give it away” - Me, this morning.
@mike_mcgrail | Velocity Digital
Virtual/Augmented Reality
Pokemon Go
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
Creating VR Experiences
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
People desire incredible experiences, but can’t always be there. How can you use VR to include them?
Bjork at Somerset House
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
People desire incredible experiences, but can’t always be there. How can you use VR to include them?
How about on stage with Biffy Clyro?
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
My biggest musical regret…
@mike_mcgrail | Velocity Digital
Never seeing Bowie live
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
Imagine I could don a VR helmet and experience it
now?@mike_mcgrail | Velocity Digital
@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital
You can’t beat being there.
You can’t beat being there!
@mike_mcgrail | Velocity Digital
You can’t beat being there.
You all have an amazing opportunity…
You can’t beat being there. To deliver the
experience people
crave.
In real-life, virtually and across the web.
Now get to it!
@mike_mcgrail | Velocity Digital
Thank you very much! Drop me a line -
[email protected] Twitter - mike_mcgrail
Snapchat - mike_mcgrail velocitydigital.co.uk