Date post: | 08-Sep-2014 |
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Future Music The Evolu1on of Digital Music Distribu1on
Presented by Jim Ayson / PhilMusic.com EMEX 2014 / July 17, 2014
About Me: Jim Ayson
Where to find me: email: [email protected] TwiMer & Instagram: @jimayson Facebook.com/jimayson
Founder, “head honcho”, social media slave, etc
SMART Internet & Media Partnerships SPINNR Indie
Where to find PhilMusic.com
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• On Twi6er: @philmusic
Standard Disclaimer • Images for this presenta1on were copied from the web. No copyright infringement was intended.
View or Download this:
hMp://bit.ly/EMEXfuturemusic
The Evolu1on of Consumer Music Formats
Vinyl
Vinyl Records
• 1920’s-‐present • 78 rpm, 45 rpm, 33 1/3 rpm
Analog Audio Tape
• Open Reel • 8-‐Track Tapes • Compact CasseMes
Portable Music in the 80s: The Sony Walkman
The Walkman was replaced with the Discman
Evolu1on of Digital Music: 1980-‐2008
What replaced the CD?
MP3 Downloads via Napster/BitTorrent
Digital Downloads: iTunes store
Free Streaming: Soundcloud, YouTube
Streaming subscrip1on services
• Pandora • Spo1fy • Deezer • Spinnr.ph
Deezer: Mobile + Web
Spinnr.ph – web and mobile
Complaints about digital music • Low MP3 Bitrates, 128 kbps – 320 kbps • MP3 – sounds too compressed, not a lot of dynamic range • No warmth -‐ “Metallic sounding” • But we trade these for convenience
Ironic: The resurgence of Vinyl
Vinyl fans sound off: • “It’s real music, not a representa1on of 1s and 0s” – Mike Pedero • "Vinyl records can play music with much more warmth and glow as compared to
digital formats. Listening to Vinyl records is like ea:ng a nice and tender Angus burger freshly grilled while CD's and MP3's are like Mcdonalds burgers." -‐ Dale Rojas
• "Of course we all know the BIG difference in terms of warmth and the feel of analog.. digital has its advantages but analog sound is more real, maybe because the old recordings are played by real musicians.” -‐ Obet Rivera
From “Back in Black” By Von Ka1ndoy, Philippine Daily Inquirer
Ul1mately though Vinyl is a niche distribu1on channel
Mass distribu1on and consump1on will s1ll be digital.
The Evolu1on of Distribu1on
From Physical distribu1on to Digital distribu1on
R.I.P. Tower Records
The culprit : iTunes,etc.
Smartphone: The New Walkman
Where next? Moving from Downloads to Streaming
Top Streaming sites
What’s next: High Resolu1on Audio (HRA)
FLAC not MP3
Neil Young’s Pono
Aqer Streaming? Music apps • Hackers meet Music • Open APIs from Soundcloud,
Spo1fy, Deezer • Allow the crea1on of new
music apps • Provide a different way to
experience music
Music Hackathons
Deezer App Studio
New Digital Distribu1on Methods mean Power to the Indie Musician! • Internet plasorms give indie musicians the power to go direct to the consumer.
Conclusions
Recorded Music Distribu1on is evolving
From Analog to Digital, From Physical to Online.
From listening to experiencing and interac1ng.
The industry has changed. The music industry needs to adapt to changing music tastes.
Adapt or Die.
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Download: hMp://bit.ly/EMEXfuturemusic