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Future Normal - Why Every IT Trend Points to PaaS

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Presented by Peter Coffee of salesforce.com to the Platform Strategy Executive Symposium of the MIT Center for Digital Business at the MIT Sloan School of Management, 26 July 2013
26
Future Normal Why Every IT Trend Points to PaaS Peter Coffee VP and Head of Platform Research salesforce.com inc.
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Page 1: Future Normal - Why Every IT Trend Points to PaaS

Future Normal Why Every IT Trend Points to PaaS

Peter Coffee VP and Head of Platform Research

salesforce.com inc.

Page 2: Future Normal - Why Every IT Trend Points to PaaS

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may

contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ

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The risks and uncertainties referred to above include – but are not limited to – risks associated with developing

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no obligation and does not intend to update these forward-looking statements.

Safe Harbor

In Other Words:

Everything That

You See Here

is Real

Page 3: Future Normal - Why Every IT Trend Points to PaaS

’50s ’60s ’70s ’80s ’90s ’00s

PC MITS Altair IBM PC

Macintosh

Windows

3.x/9x/NT

& Linux 1.0

Windows XP

& Mac OS X

Mini DEC

PDP-8

DEC

VAX 11/780

Sun Workstations

& Servers

Sun/ILM Render Farms

Sun/AMD x86 Servers

Niagara CPUs

Mainframe IBM 701 S/360 S/370 4300 S/390 zSeries

Nothing happens overnight; nothing goes away

Page 4: Future Normal - Why Every IT Trend Points to PaaS

’50s ’60s ’70s ’80s ’90s ’00s-’10s

Clouds +

Edge

Devices

X Window Grid

Computing

PC MITS Altair IBM PC

Macintosh

Windows

3.x/9x/NT

& Linux 1.0

Windows XP/7/8

Mac OS X

Mini DEC

PDP-8

DEC

VAX 11/780

Sun Workstations

& Servers

Sun/ILM

Render Farms

Sun/AMD

x86 Servers

Niagara CPUs

Mainframe IBM 701 S/360 S/370 4300 S/390 zSeries

Page 5: Future Normal - Why Every IT Trend Points to PaaS

All new IT will be connected – or ‘cloudy’…

• Since the IBM PC was introduced (Aug.1981 to now)

• Processor speed has risen ~25% per year

• Memory capacity has grown ~40% per year

• Mass storage surging ~50% per year

• Desktop systems are burdened with too much state • File system technology has not addressed new needs

• Governance falls short of rising demands

• Trends redefine “best practice”

• Bandwidth expansion: ~45% per year

• Processor road maps favor shared machines

• Data centralization superior governance

Server CPU sales trends:

Overall, 2011-2015 (TechNavio)

7.1% CAGR

“Contributing to this market growth

is adoption of cloud computing.”

Cloud servers, 2011-15 (IDC)

21% CAGR

Page 6: Future Normal - Why Every IT Trend Points to PaaS

Coherent Code Base and Managed Infrastructure

Your Clicks

Your Code

User Interface

Logic

Database

Metadata representations:

Rigorously partitioned data, logic and customizations for multiple customers

Build strategic applications

Customize any aspect

Upgrade when convenient

Preserve IP control

…but a Cloud PaaS is more than a migration

Page 7: Future Normal - Why Every IT Trend Points to PaaS

A PaaS makes upgrades part of the service

> 30 Major Releases

Every Customization &

Integration Automatically

Upgraded

Always have the Latest

Innovations & Technology – or

Defer at Local Option

Painless, No Hassle

Upgrades

Page 8: Future Normal - Why Every IT Trend Points to PaaS

A PaaS enables a trusted application marketplace

iOS + Android: 100 billion downloads

> 1,800 apps

> 1,100 partners

> 1.9 M installations

~70% of Fortune 100

using at least one

Page 9: Future Normal - Why Every IT Trend Points to PaaS

Application stores are the royal road for ISVs

In the past year alone, we’ve seen a 27%

increase in the number of apps developed

on the AppExchange and a 33% increase

in customer installs.

Most of the apps on the AppExchange are

being used and installed regularly. Not only

does a customer install an AppExchange

app every 40 seconds, but 66% of all

AppExchange apps have been installed at

least once in the last 30 days. Even more

impressive, 81% of apps have been

installed at least once in the last 90 days!

Changing the Face of Business One App at a Time By LEYLA SEKA | Published: JULY 25, 2013

Page 10: Future Normal - Why Every IT Trend Points to PaaS

“Digital Camera”: every December, it’s still news to someone

“Cloud Computing”: more

use it, fewer ask about it

Novelty of ‘cloud’ is already past…

Page 11: Future Normal - Why Every IT Trend Points to PaaS

…but ‘cloud’ is the means for what’s now interesting

Big Data Insights

Mobile Capability

Page 12: Future Normal - Why Every IT Trend Points to PaaS

‘Big Data’ gives the cloud something to do

Elastic capacity for high peak/average ratios

Connectivity to real-world, real-time…reality

Page 13: Future Normal - Why Every IT Trend Points to PaaS

Mobility demands what only clouds can do

Android and iOS combined market share approaching 2/3

Windows at ~1/5…and shrinking

Page 14: Future Normal - Why Every IT Trend Points to PaaS

Multi-device users need decoupling from devices

Page 15: Future Normal - Why Every IT Trend Points to PaaS

What do you get from

Patterns in big data

derived from

Social networks

of people & devices

via

Ubiquitous, 247

mobile connection?

1+1+1 = Wonders

Page 16: Future Normal - Why Every IT Trend Points to PaaS

App Requirement

Install &

Configure Stack Write Code

Deploy &

Load Test

Monitor &

Tune

Patch &

Regression Test

Only PaaS leverage can keep up

Legacy Stack-Based Process – Wherever it Is

IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009

Half-life of desktop client turnover is ~10 years (WinXP: 50% market share @ 10th birthday)

Average time to build a custom app with software is ~8 months (IDC)

Since 2009, Qualcomm/Android cycle time has dropped to < 4.5 months

PaaS advantage shrinks development time fivefold

Anything slower subsetting device features or skipping generations

Page 17: Future Normal - Why Every IT Trend Points to PaaS

PaaS = development recalibrated, not just relocated

Nucleus Research analyzed Force.com deployments: found

average 4.9 times faster development (range 1.5x-10x)

versus Java or .Net

– Custom objects

– Administrative tools

– Workflow engine

– Pre-tested platform

Galorath Inc. compared developers’ Force.com productivity to

Java development

– Requirements definition time reduced 25% due to rapid prototyping

– Testing effort reduced by (typically) more than 10%

– Development productivity of new code 5x greater

– Overall project cost 30-40% less

CustomerSat sampled more than 1,100 Force.com

development teams during summer 2009

– Average experience: 4 applications deployed to date

– Average project cost savings: 48%

– Average project acceleration: 5.1x

Page 18: Future Normal - Why Every IT Trend Points to PaaS

“But you’re a proprietary platform: you

make me learn things I can’t use

anywhere else”

– Open APIs enable options

• Run local code and integrate

• Run Java or LAMP on AWS

• Treat PaaS as an adjunct tool for

– Integration of multi-vendor IT

– Access to handheld devices

– Openness is present reality

• Agile deployment for Ruby, Node.js,

Clojure, Java, Python & Scala

• Deploy instantly with git

• Servers, instances, & VMs become

invisible background capabilities

– PaaS leverage is essential

Lock-in is not acceptable

Page 19: Future Normal - Why Every IT Trend Points to PaaS

Shrinking devices accelerating product cycles

“The Portable Intelligence

Platform is built on Force.com

cloud computing application

environment.

“The development environment

enables easy integration via

web services with your

company's existing software

platforms (e.g. ERP, CRM,

Finance etc.).

“It is also an ideal environment

for the development for the P.I.

iPad, Mobile and Developer

APIs.” www.portable-intelligence.com

Page 20: Future Normal - Why Every IT Trend Points to PaaS

Michael Koster, Open Source Internet of Things

www.meetup.com/The-Open-Source-Internet-Of-Things-Silicon-Valley/

APIs evolve;

ecosystems emerge

Connection depends on abstraction

Page 21: Future Normal - Why Every IT Trend Points to PaaS

Mash-ups from

Web and

AppExchange

Native

Desktop

Connectors

Integration Tools

AppExchange Apps

ERP

Any System

Finance

Systems of Record

Systems of

Engagement

Connection is not rip/replace

Page 22: Future Normal - Why Every IT Trend Points to PaaS

The general case: ‘connected’ revolution

“Through a cloud-based computing model, all this healthcare

information is easily and instantly delivered from one end to another

with little fuss and without being tied down by the heavy costs of

investing in the installations of complicated healthcare software and

technology infrastructure and of being burdened by the costs of

security breaches.” Obamacare's Gift to Tech: Cloud Computing

TheStreet.com, 19 July 2013

“The flipped classroom has become increasingly popular lately

because there are so many new technologies that make out-of-

classroom content creation a little bit easier,” notes Chris Millet,

assistant director of Education Technology Services at Penn State

University. “And there are drop-dead-simple technologies that keep

the flow of idea generation and exchange moving inside the

classroom to support active learning.”

6 Expert Tips for Flipping the Classroom

CampusTechnology.com, 23 January 2013

Page 23: Future Normal - Why Every IT Trend Points to PaaS

Connected computing leaves the desk behind

“Desktop metaphor” is 25 years old

– Xerox…

– Apple…

– Microsoft…

…but today,

1/3 of U.S.

adults own

at least one

tablet…

…and usually don’t use it at a desk

Page 24: Future Normal - Why Every IT Trend Points to PaaS

It’s time to aim higher

1970s: front-panel switches

– Think about memory and storage

– 1st gen operating system: “Load my program”

1980s: command lines

– Think about programs and files

– 2nd gen operating system: “EDIT MY_FILE”

1990s: desktop metaphor

– Think about ‘documents’ like spreadsheets

– 3rd gen OS: double-click an icon

It’s time for the next generation

– A platform to think about…the customer

Page 25: Future Normal - Why Every IT Trend Points to PaaS

What’s PaaS is prologue – to what’s to come

Page 26: Future Normal - Why Every IT Trend Points to PaaS

Q&A? @petercoffee

linkedin.com/in/petercoffee

f facebook.com/peter.coffee

[email protected]


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