Date post: | 16-Apr-2017 |
Category: |
Marketing |
Upload: | bizible-b2b-marketing-attribution |
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Future of B2B Paid Search
with special guest Melissa Mackey
Flickr: @dtwpuck
Why does paid search matter?
Flickr: @annnna
Why Paid Search MattersDrives considerable amount of lead volume
Why Paid Search MattersMarketing cycle is among the shortest
Why Paid Search MattersWin rates are second only to direct traffic
Where is paid search
headed?Flickr: @rtv
Introduction
Melissa Mackey
#1: Mobile-FirstNeed to think “mobile first” including web pages
#2: One Click ConversionIncubated initially in social but already seeing in
AdWords with app installs
#3: Watered Down Experiences
Ad networks will drive down experiences and optimize for lowest common denominator
#4: Blurred ChannelsPaid Search will mean more than just AdWords
and Bing Ads
Q&A
Connect AdWords and Salesforce using Bizible to measure and make search optimization decisions based on revenue, even before the sales cycle closes. Learn more at bizible.com.
AdWords + Salesforce
You can find her blog at beyondthepaid.com and she tweets at @Mel66. Learn more about gyro at gyro.com.
More From Melissa
Thank You!