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The Future of the Content and Media Industries:New Business Models and Opportunities
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
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Broadband will revolutionize Broadcast
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Welcome to the Networked Society
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Source: Slideshare.net
Pervasive connectivity ! radical consumer empowerment
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Real-Time. Social. Mobile. Open.
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Wendy Clark (SVP @ Coke): the new landscape is "liquid and linked"
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Meta-Content is becoming increasingly valuable
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And Data is the new Oil.
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Its all about Data: getting it, refining it,using it, sharing it - with Permission
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Knowledgeeconom
y
Socialcomm
erce
Data
-relatedt
echn
ologies
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Broadcast culture: disconnected, walled, centralized:Traditional telcos, legacy media, Network-TV...
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The Half-Life of Domination is shrinking(hat tip to Techcrunch)
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Hyper-connected, mobile, social: Broadband Culture
Source: Ars Electronica 2008
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The future of content & media:Interconnected business models
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source: slideshare: Tarina
Interconnected business models:
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ContentAdvertising
Telecom
DeviceMakers
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Feels Like Free Freemium Pay with Attention
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Social Networks are the new Broadcasters
Source:
BusinessInsider.com
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T l 2 0 T d thi i t ti
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Telco 2.0: To do nothing is not an option
As Net ork traffic e plodes Telecoms m st
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As Network traffic explodes, Telecoms mustengage with content, media and advertising
Source: NYT
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Music 2.0: Cloud Access. Flat-rated. Bundled
Source: PaidContent.org
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Source: Kevin Kelly TheTechnium
All di it l t t i t th l d
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All digital content moves into the cloud
Digital Natives: Information flows
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Digital Natives: Information flowswhen where how, and from whom it is needed
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Source: Brian Newman via Slideshare
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OpenMobile
ConnectedCollaborative
Cross - MediaInterdependent
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Learning from the music industry: refusal to adapt is deadly
Over-the-Top TV competes for our attention -
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Over the Top TV competes for our attention and Social TV is next
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The future $
!: connecting
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The future $!: connectingthe cloud and the crowd
Forget most of what you know about Advertising
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Forget most of what you know about Advertising- the future will be quite different
Di it l Ad ti i ill f l t f f t t
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Digital Advertising will pay for a lot of free content
A big challenge: Privacy becomes Publicy
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A big challenge: Privacy becomes Publicy
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A quick summary: the future of media
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A quick summary: the future of media
So
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So....
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@gleonhard on Twitter, Facebook, Youtube...
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