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Dr Patrick Dixon Chairman Global Change Ltd Next-Generation Marketing Revolution
| Date post: | 09-Dec-2014 |
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Business |
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Dr Patrick Dixon Chairman Global Change Ltd
Next-Generation Marketing Revolution
Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today
(Thinkers 50)
Future of Mobile Marketing: Multichannel Consumers, Digital Media - Keynote for
Google (2012)
500 videos of keynoteswww.youtube.com/pjvdixon
over 4 million views
www.globalchange.com14 million unique visitors
Ma# Bri(n
Customers are leaving marke5ng directors behind
•Broadcast
•Technology
•Brand hype
•Invading
•Multichannel
•Social
•Directing
•Broadcast Intimate
•Technology Intelligent
•Brand hype Informative
•Invading Intuitive
•Multichannel Integrated
•Social Inclusive
•Directing Inspiring - life guide
Broadcast Noise
Being intimate is about
EMOTION
16
80% lost in 20 seconds
Most agentsare offline
•Broadcast Intimate
•Technology Insight
•Brand hype Informative
•Invading Intuitive
•Multichannel Integrated
•Social Inclusive
•Directing Inspiring - life guide
not enough to succeedINNOVATION
All Real Innovation
IsDIVERGENT
•Broadcast Intimate
•Technology Insight
•Brand hype Informative
•Invading Intuitive
•Multichannel Integrated
•Social Inclusive
•Directing Inspiring - life guide
From Hype to Truth
InformationRevelation
1 trillionpages a month
Zero Moments of Truth
"Perfection!," TripAdvisor Member, Sept 13, 2011 This was the most beautiful hotel. Delightful, perfect. We will stay again soon. "Terrible! TripAdvisor Member, Sept 10, 2011 Terrible place, rats, dirty, noisy - sick with food poisoning.
•Broadcast Intimate
•Technology Insight
•Brand hype Informative
•Invading Intuitive
•Multichannel Integrated
•Social Inclusive
•Directing Inspiring - life guide
86% say TV ads greatest impact
Deloitte 2011
•Customised TV adverts - cable , satel l i te , onl ine
Instant Ra5ngs
From Invading to Intui5ve
•29% talk on their phones while the TV is on •26% of consumers are tex;ng or sending IMs.
•DeloiBe 2010•Nielson 2011•BIGResearch 2011
60-‐70% surf web while watching TV
•Broadcast Intimate
•Technology Insight
•Brand hype Informative
•Invading Intuitive
•Multichannel Integrated
•Social Inclusive
•Directing Inspiring - life guide
Ecosystem
Price Comparison
•Broadcast Intimate
•Technology Insight
•Brand hype Informative
•Invading Intuitive
•Multichannel Integrated
•Social Inclusive
•Directing Inspiring - life guide
From Social to Customer Driven
•Broadcast Intimate
•Technology Intelligent
•Brand hype Informative
•Invading Intuitive
•Multichannel Integrated
•Social Inclusive
•Directing Inspiring - life guide
•Home•Work•Online•Offline•Sales•Entertain•Phone•Mobile•Chat
ONECUSTOMER
From controlto guide
PrivacyPrivilege
Protection
•Broadcast Intimate
•Technology Insight
•Brand hype Informative
•Invading Intuitive
•Multichannel Integrated
•Social Inclusive
•Directing Inspiring - life guide
•Individuals•Family•Staff•Community•Whole earth
Making Life Better
Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today
(Thinkers 50)
Future of Mobile Marketing: Multichannel Consumers, Digital Media - Keynote for
Google (2012)
500 videos of keynoteswww.youtube.com/pjvdixon
over 4 million views
www.globalchange.com14 million unique visitors
