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Pay For: Future of Journalism in the Sharing Economy Eric Ortiz l Evrybit l LA Uncubed l July 17, 2015
| Date post: | 21-Aug-2015 |
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All the News That's Fit to Pay For:Future of Journalism in the Sharing Economy
Eric Ortiz l Evrybit l LA Uncubed l July 17, 2015
BEFORE THE INTERNET
TODAY
AD REVENUEU.S. newspaper2000: $63.5B2014: $23B
Google2001: $70M2013: $50.6B
Facebook2012: $4.2B2015: $14.2B (projected)
HOW CAN LOCAL NEWS SITES MAKE MONEY?
TECHNOLOGY
CONTENT
COMMUNITY
2 BILLION SMARTPHONE USERS
5 BILLION PIECES OF CONTENT
EVERY DAY
So Much Media. So Little Context.SO FEW PROFIT.
Changing the world starts on Main Street.IT STARTS WITH MAIN STREET
GO MOBILE
USE NEW TECHNOLOGIES
TELL MORE STORIES IN REAL TIME.
BALANCE BETWEEN VIRAL AND VALUE
CROWDSOURCE PRODUCTION
OPEN THE GATES
TRAIN STORYTELLERS
REWARD CONTENT CREATORS
PROMOTE COLLABORATION
COMMUNITY PITCHES STORIES
DIVERSIFY EDITORIAL VOICES
THINK INNOVATIVE
CONTENT CREATORS SET PRICE
ITUNES FOR NEWS
SELL CONTENT BY PIECE
ENABLE MICROPAYMENTS
ACCEPT ANY CURRENCY
FACILITATE NATIVE ADVERTISING
EMBRACE E-COMMERCE
Mobile proximity payments in U.S. in 2018: $189B
BILLION DOLLAR OPPORTUNITY
Source: KPCB
TARGET EMERGING MARKETS
Source: KPCB
INCREASE REVENUES
SHARE THE WEALTH
Quality content
Informed citizens
Higher traffic
Increased revenue
Stronger community
CREATE VIRTUOUS CYCLE
GOODBYE, OLD BUSINESS MODEL
HELLO, NEW PROFIT MODEL
EVERYBODY WINS
Contact
Eric OrtizEmail: [email protected]
Phone: 860-751-9771Twitter: @evrybit, @erictortiz
Web: getevrybit.com
