future of retail print advertising February 2014

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future of retail print advertising

February 2014


Overview of Academy Sports + Outdoors• Second largest full-line sporting goods retailer in the U.S. and fastest growing

• Compelling value proposition results in store productivity 2-3x greater than our peers

• Offers a broad merchandise assortment across five categories: Sports and Fitness, Field and Stream, Footwear, Apparel, Recreation & Leisure

• Committed to a good-better-best merchandising strategy

• Focus on advancing academy.com, delivering omni-channel retail experience



company history

1960’s 1970’s

1980’s Today


Academy today

13 172STATESSTORES


Academy’s footprint

As of Jan 20, 2014 (172 stores)

86

7

3 3

6

163 13

8 37

11

5


store growth

• Ten years ago, Academy only had 14 stores outside of Texas

• At the end of 2013 Academy had 86 stores outside of Texas

• Continuing to expand our footprint in the coming years

1996 2001 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E 2015E

3459

85 94 105 111 120 128 140156

172


Academy store layout

footwear recreation outdoor cooking

team sports

fitness

seasonal camping

hunting

fishing

marine

men’sathletic

seasonal

women’s athletic

men’s outdoor

work &denim

youth

licensed

golf

women’s outdoor

licensed

entrancev

registers


4 risksto newspaper ad share in retail

advertising


1994

omni-channelretailing


2014

omni-channelretailing


• 64% of consumers believe it is important that retailers present them with relevant offers

• 75% believe that retailers use personal information to improve their shopping experience

• 64% of companies are in development or planning on enhancing their customer centric approach to marketing through Big Data

age of big data


costefficiency

Direct Mail

Newspaper

Broadcast TV

Radio

Internet

What can $500 buy you today?


costefficiency

http://www.poynter.org/wp-content/uploads/2012/05/disparity-time-spent-ad-vs-medium-2011.png


• Building a sustainable supply chain

• Becoming more socially responsible

For retailers, “going green” means operating more efficiently, especially by controlling energy use. It also means sourcing products that are sustainable, thus giving shoppers the opportunity to support brands that they trust and feel good about.

goinggreen


4 pathsto newspaper ad revenue growth

http://blog.salesengineintl.com/wp-content/uploads/2013/02/HiRes.jpg


retain subscribers

• Subscribers deliver premium value for advertisers

• More profitable means of distribution

• Value of TMC products continue to wane for retailers


retainsubscribers

• Maintain value in putting focus on events and opportunities to activate with retailers through community events

• Give the people a voice – embrace the social movement through OpEd


contentmanagement

• Newspaper journalism represents the largest generation of content on a national, regional and local scale

• Retailers are constantly looking for unique and compelling content to position their brands


• Deliver value to retailers through analytics and consumer behavior

• Mitigate loss of paper consumer base by offering bundled services to support print circulation

digital paywall


masspersonalization

• Stay on par with other advertising channels

• Provide a suite of solutions that offer ways for enhanced targeting

• Deliver value through targeting by reduction of inefficiencies

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future of retail print advertising February 2014

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