EXPLORING THE FUTURE OF SOCIAL MEDIA IN INDIA.

Economic times

•The new Indian consumer

•Social media’s role & opportunities

Economic times

India is the youngest country in the world& in the next 10 years 25% of the world’s workforce will be Indian.

Meet India’s digital natives

FROM “I CAN”TO “I WILL”

India today ‘Secret life of Indian teens’ ,feb 2011 issue

Technology:Creating a new Indian culture.

Rise of the creative class

& the ideas economy.

From life struggle to lifestyle challenges.

“The changing consumer will change the

role that social media plays in his/her life - here’s what social media could be like in the future & the opportunities it will

present to people & brands

”

www.nataliedee.com/

#1:SOCIAL MEDIA WILL BE USEFUL + FUN & NOT JUST FUN.

Do MORE, Do BETTER BY BEING MORE SOCIAL.

Get an education or solve a problem without ever leaving the network.

#2UGC to Co-creation

CO-CREATE FOR FUN.

Co-Create to better something,make a difference…

…or simply to be part of something inspiring.

#3:Content discovery will be smarter, more relevant & peer–recommended

‘What to follow’ instead of who to follow, things you ‘could like’ instead of things you like

#4:Power to thegroup

Gather your group through your phone, buy hyperlocal

Even before you buy, make shopping decisions with your friends

GROUP DATING:A SURPRISE SUCCESS STORY

#5:Video will become the next big thing in self expression as viewership will continue to grow

Mckinsey

YOUTUBE FOR PERSONAL PUBLISHING.

Mckinsey

Video ADS FOR SMALL BUSINESS

Mckinsey

#6:Social media will enable real world social change

Micro measures that cost (you) nothing

Brands actualizing change in partnership with consumers

Mckinsey

#7:Social media tools will augment other media

Simple ways to make anything social, even live events

Making packaging more social.

#8:Social media will improve real-life, location based experiences

CuratedContent + deals

Location services will help indians stay connected to india, anywhere

& of course, there will be some unintended consequences...

1. Social media will be useful + fun2. Co-creation in groups3. Smarter content discovery 4. Groups will become more powerful 5. Video: next big thing for self-expression6. Social media for real world change7. Other media will go social 8. Social tools will improve real life, location based

experience

Meghana BhatAssociate Creative Director

meghana.bhat@webchutney.netmeghana.bhat@gmail.com

Thank you