Date post: | 04-Dec-2014 |
Category: |
Business |
Upload: | patrick-dixon-futurist-speaker-keynote-future-industry |
View: | 930 times |
Download: | 2 times |
Dr Patrick Dixon Chairman Global Change Ltd http://www.globalchange.com
Future Telecom how to create magic for your customers why existing business models are broken
!
One word will dominate ALL
FUTURE !
The future is aboutEMOTION
!
ALL BIG TRENDS ARE RELATED !
!
!
!
!
!
!
MOST DEBATES ABOUT TIMING !
300 million move to cities in China and 475 million to cities in Africa by 2030
!
!
!
!
!
!
!
!
!
!
!
Growth of Middle Class in Africa 250m people - $2 trillion by 2040
!
• Global economy never stopped growing
• Impact on real estate in London / UK
WGP 1980-‐2013 (%,constant prices)
Vietnam GDP 1985-‐2011
>40% WDP by 2015� IMF - adjusted for Purchasing Power Parity
$3.4 trillion !
$2.4 trillion !
Reserves
!
Big strategies often overtaken by events
!
World can change faster than you can hold a board meeting
• Click to edit Master text styles
17
20
22
What does she know? What can she see? SoWware bugs Roaming ?!
Data charges ?!
!25
!
CONVERGENCE OR
DIVERGENCE !
All real innovation is about doing things differently
to serve customers better
!
Innovation Magic is Hard to Find
!
“It may be smart, innovative,
astonishing, but does it really create magic for the customer?”
!
!
!
Creating magic for clients often costs
NOTHING !
Why old telco business models are bust
Many in UK no longer watch live TV
Tele-‐presence 20% growth pa $4.5 billion
BUT video is unpopular at work
Impact on bandwidth
•Global demand à 250 tbps 2016 •40-‐100 Jmes growth in next 10 years •More than 5% global power >1 trn KwHs •= 1 billion kw heaters for an hour
!
How mobile will transform how people think
and feel about YOU
!
Internet of Things !
!
!
!
where is real benefit ?
1.5m components tracked perfectly in Airbus supply chain
!
!
Impact of retail and payments revolution on
vodafone future
!
Global e-‐commerce $1.5 trillion 2014 12% of all retail is online in UK
!
Mobile Magic Mobile influences $29bn of retail sales in UK 50% of all UK online sales are using mobile
!59
Fusion On-‐Off line social media
physical friends
�Click to edit Master text styles
!61
!
Online / physical worlds become one in Brazil
!
50% research online - buy in store 40% research in store - buy online
89% want digital information in store !
Buy online - deliver to store Buy in store - deliver at home
1 trillion pages a month >50% revenues from mobile
!
!
Why Google is under pressure and what it means for Vodafone
!
"Perfection!," TripAdvisor Member, March 13, 2014 This was the most beautiful hotel. Delightful, perfect. We will stay again soon. "Terrible! TripAdvisor Member, Sept 10, 2013 Terrible place, rats, dirty, noisy - sick with food poisoning.
Over 4000 road hauliers in EU
1.3bn home delivered e-‐com items in UK a year (+12% pa)
Gold standard:10am orders for 3pm Delivery
10am orders for 3pm Delivery
67
3000 Parcel Shops in UK in 12 months Chosen by up to 50% customers for
deliveries - help for local stores
69
2m businesses use SQUARE in US
bitcoin
70
Bitcoin
Google Mobile Wallet Monetise (mobile payments for banks) Square startup $3bn valuation
100 mobile payment plaborms launched in last 5 years but how many met real CUSTOMER needs ?
CUSTOMER CHOICE 200 million payments globally !
73
!
• Kenya -‐ 17m customers • $9bn pa -‐ >33% GDP • Tanzania 9m people • 35 nagon links via HomeSend Hub
75
1.7bn phone users are unbanked
Savings, payments, loans, insurance 400m will be newly banked by 2015
76
77
33% of US smartphone users will use mobile banking in 2014
! 90% check balances 42% transfer between accounts 26% pay bills 49% users download bank apps
78
• In UK alone.... • TransacCons >£600 billion pa • Credit card debt >£60bn • Average card interest rate 16% • 2% commissions worth £12bn
Payments
Doorway
Free mobile devices calls / web / TV / games / pay Higher income model
2010 2013 2015
TelcoBank Magic
• Zettabyte = 1024 Exabytes Exabyte = 1024 Petabytes Petabyte = 1024 Terabytes Terabytes = 1024 Gigabytes
BIG Data
!
has only one purpose which is to
create “invisible” magic for customers
• Home • Work • Online • Offline • Sales • Entertain • Phone • Mobile • Chat • Social web • Mobile
ONE CUSTOMER
MAGIC
• 90% MicrosoW R&D
CLOUD•When all life in cloud, then device and connector don’t majer
Aramco - 30,000 computers hit - files lost
!
So how does Vodafone make
money in future? !
Start with amazing customer experience today - partner to create new models tomorrow
•Individuals •Family •Clients •Investors •Community
Making Life Bejer !
Create magic for your customers
Dr Patrick Dixon Chairman Global Change Ltd http://www.globalchange.com
Future Telecom how to create magic for your customers why existing business models are broken