“One in five customers confessed they would

rather give up sex for a month than go through

the traditional car buying experience.”

- Edmunds.com survey

HOW CAN CAR COMPANIES SATISFY THESE

CUSTOMERS WITH NEW EXPERIENCES?

#1) Companies need to make customers love buying a car as much as they love driving.

“Millennials care three times more about the

retail experience than about the actual design

of the car.”

- Deloitte

• They also need to embrace

spontaneity: 3 out 4 car shopping

related activities on mobile happen

spontaneously not planned

• Universal experiences will be critical

#2) Digital is the number one channel to drive leads.

• 80% of new car buyers start their

journey online

• 5% of all car buyers may be sold

entirely via online channels by 2020

Therefore:

The old, ‘omnipotent’ dealer

model has to change, as

looking for information starts

online, not with a physical visit.

(The number of dealership

visits has dropped from 5 to 2.)

“The car dealer will no longer be a

mere source of information, but a

product experience provider.”

- Sarwant Singh, Frost & Sullivan

#3) New showroom concepts take the experience closer to customers’ homes.

You problably have heard of Audi City London, BMW’s Brand Store or

the Jaguar Land Rover Virtual Experience….

…but have you heard of new

concepts taking the real

dealership experience 100%

online?

See the Fiat + Jeep Virtual

Showroom Experience

READ MORE PREDICTIONS BY SELECTED EXPERTS

+

EXAMPLES FROM LEADING CAR COMPANIES…

Experts on the digitalization of the car industry + bestpractice examples in the FREE new white paper:

6 Must-Read Expert Predictions

About the Future of the Car

Buying Experience

Click to download it now

The digitalization of automotive

Creating a live virtual showroom experienceto better monetize web visits and drive pre-sales

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