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Future of Travel Industry - for Panasonic Client Event - Futurist Keynote Speaker Patrick Dixon

Date post: 22-Nov-2014
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Future of travel industry, airlines, railways, hotels, business travel, leisure travel. Impact of ecommerce and mobile tracking on travel. Emerging markets and travel trends. RFID, luggage tracking, e-ticketing, mobile marketing, multichannel customers, growth of budget airlines and high speed rail. Keynote lecture by Futurist keynote speaker Patrick Dixon.
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Supported by Future of Transportation Patrick Dixon Chairman Global Change Ltd
Transcript
Page 1: Future of Travel Industry - for Panasonic Client Event - Futurist Keynote Speaker Patrick Dixon

Supported  by

Future  of  Transportation

Patrick  Dixon  -­‐  Chairman  Global  Change  Ltd

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300 million move to cities in China and 475 million to cities in Africa by 2030

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>40% WDP by 2015! • IMF - adjusted for Purchasing Power Parity

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One word will dominate ALL

FUTURE !!

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EMOTION

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Create Magic

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Need  for  instant  informa?on

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Convergence and competition between

air and rail travel

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COST CUTTING

Can be demoralising

Easier  to  work  on  High  Speed  Trains  

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High  Speed  Rail  -­‐  compe?ng  with  Air  

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ONLINE !

TRAVEL !

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global  e-­‐commerce  >$1.1  trillion  a  year  12%  of  all  retail  in  UK

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Russia  online  travel  grows  20%  /year  !

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       93bn  Rub  sales  2013  !

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China  travel  bookings  >$100bn  2013  $15bn  online  -­‐  500%  growth  2008-­‐13  

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Travel Price Comparison Travel Agents Loosing Commissions

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MOBILE !

TRAVEL !

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MOBILE !

TRAVEL !

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Instant  Alerts  /  Updates  !

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                           eg  Gate  Changes  

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Tracking  -­‐  airline    /  passenger

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Tracking  -­‐  railway    /  passenger

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Loca?on  Marke?ng    and  Messaging  

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is  next  BIG  THING

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                                       SMS  WiFi  Password  

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Mobile  Payments  and  Ticke3ng   !

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• Kenya  -­‐  17m  customers  • $9bn  pa  -­‐  >33%  GDP  • Tanzania  9m  people  • 35  na3on  links  via  HomeSend  Hub  

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1.7bn  phone  users  are  

unbanked  —>  e-­‐3ckets

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Most  urgent  need  is…..   !

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Room  Key   !

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First  thing  to  check  is…..   !

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Internet of Things

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1.5m components tracked perfectly in Airbus supply chain

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RFID  address  tags  -­‐  like  Find  Phone

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• Zettabyte = 1024 Exabytes Exabyte = 1024 Petabytes Petabyte = 1024 Terabytes Terabytes = 1024 Gigabytes That's a data explosion of 44x in approximately 10 years.

BIG Data

Who  travelling  where,  how,  when,  why,  NOW?  

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Travellers  create  own  BIG  DATA  80%  under  35  year  olds  in  US  

use  social  media  while  travelling  

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"Perfection!, Wonderful hotel. Good value, beautiful views.“

This was the most beautiful hotel. Clean, friendly and good value.

“Worst hotel I have ever been in. Should be closed down.“ NEVER stay in this terrible place. Rats, insects, dirty. Many guests got sick.

74  million  users  a  month  33%  business  travellers    

post  comments

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MANAGE CORPORATE

TRAVEL !

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Personal Apps / SMS eg Hotel Tonight / TripIt / Taxi Magic / ZipCar

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Home sets expectations at work

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COST CUTTING

Can be demoralising

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Budget  Air  Travel  

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BUDGET BOOM: $24 billion on 234 Airbus planes

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Tele-presence 20% growth pa $4.5 billion

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Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind,

dark, quiet, sleep, leave

Best  for  Business  ?  Out  /  Back  

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Customer emotion and experience Create Magic with simple things Instant total mobile relationship

Flexible, agile, stay ahead Safe, on time, trusted

PARTNERS - COLLABORATION + Control costs / 100% Reliability

+ Economies of scale / Robust technology + Duty of care / Security / Compliance

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Dr Patrick Dixon slides and videos: globalchange.com

15 million users

Travel of the Future means doing it together


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