FUTURE PERFECT
ALICE HSU
Copyright © 2011, Shao Chin “Alice” Hsu
Phone: 415.367.5999
E-mail: [email protected]
All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted in any form or by any
means, without the written permission of Shao Chin Alice Hsu.
School_
Academy of Art University School of Graphic Design
79 New Montgomery Street, San Francisco, CA 94105
Instructor_
Mary Scott
Printer_
Giant Horse Printing
1336 San Mateo Avenue
South San Francisco, CA 94080
650 875 7137
Bindery_
Herring & Robinson Bookbinders
100 N. Hill Dr., Unit 5 Brisbane
CA 94005
415 467 0440
Photography_
Alice Hsu
Tittle of Book_
Future Perfect
Cover Stock_
Camel Hair 80 lb cover, David Board
Text Stock_
Finch 100lb text
Typography_
Hoefler, Univers
Technology_
Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Degital
Photo Professional, Canon Power Shot
/ / / / / / / / /
/ / / / / / / / /
ARCHITECTURE REBORN
ADAPTIVE REUSE PROJECT
006
GLAMOROUS MASQUERADE
RE-BRANDING OF MAX FACTOR
026
GUMBY LOVES GUMS
THE SPECIAL OF GUMBY BIRTHDAY
046
A MEMORY BURNED ONTO FILMS
A WALTER SELLAS FILM FESTIVAL
058
KNOCK ABOUT SENSES
A SCIENTIFIC MAGAZINE OF FIVE SENSES
084
01
02
03
04
05
BEHIND THE DOOR
A TUNNEL BOOK OF BLUEBEARD
102
DANCING RONDO
AN INSPIRATION FROM JAZZ
114
NO FAIR—ALL FAIR
A PROMOTION OF FAIR TRADE
122
MIDNIGHT JOURNEY
THE UNSEEN AROUND US
136
THESIS: MEAT THE TRUTH
ADVOCATE FOR HUMANELY RAISED
FOOD ANIMALS
152
06
07
08
09
10
CONTENTS
01
/ / / / / / / /
ARCHITECTURE REBORNADAPTIVE REUSE PROJECT
FUTURE PERFECT ALICE HSUP ORT FOLIO_0 0 6 ARCHITECTURE REBORNT IT TLE _
EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 007
FUTURE PERFECT ALICE HSUPORTFOLIO_008 ARCHITECTURE REBORNT IT TLE _
EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 009
OVERVIEW_
I created a conference for adaptive reuse, which is a term that refers to finding new applications or uses for older structures that are not connected with the original functions of those structures. Sometimes known as building recycling or structure repurposing, this approach calls for reworking the interior layout of the structure as a means of making it suitable for some new purpose. In some cases, adaptive reuse also calls for altering or adapting the façade of the building to bring it more into line with its new function.
PROCESS_
My concept is reassembling structures and materials along with combinations of old and new style of typography. I wanted to focus on the geometry of my typography explorations and combine the type setting with the materials and architecture in my layout. To express the combination of old and new architecture, I chose Whitney for my serif and Univers for my sans serif. I used neutral colors and high contrast image style to differentiate between before and after the transformation of reuse. To emphasize ar-chitectural feeling, I use many geometric graphic elements and composed the bars in the text.
RESULT_
A book to introduce some great examples of adaptive reused architecture from different countries, including the beauty and benefit of it; Two posters of the conference: front and back side. The Front side is the main introduction for this conference, and the backside shows the detail information, such as map, building guide, hotel, restaurant, and traffic; Reassembling Architecture” collectable cards.
Old will have been integrated with new.
PROJECT TITLE_
WHAT’S OLD IS NEW AGAIN
DATE_
2011 SPRING
TYPEFACE_
BEMBO & UNIVERS
INSTRUCTOR_
ARIEL GREY
CLASS_
EXPERIMENTAL TYPOGRAPHY
AUDIENCE_
DESIGNERS
FUTURE PERFECT ALICE HSUPORTFOLIO_010 ARCHITECTURE REBORNT IT TLE _
EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 011
FUTURE PERFECT ALICE HSUPORTFOLIO_002 A MEMORY ENGRAVEDT IT TLE _F U T U R E P E R F E C T A L I C E H S UPORTFOLIO _012 A RC H I T E C T U R E R E B O R NTITTLE _
EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 013
85°
85°
85 f t. 8 in.
93 f t. 8 in.
FUTURE PERFECT ALICE HSUPORTFOLIO_014 ARCHITECTURE REBORNT IT TLE _
EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 015
FUTURE PERFECT ALICE HSUPORTFOLIO_016 ARCHUTECTURE REBORNT IT TLE _
EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 017
FUTURE PERFECT ALICE HSUPORTFOLIO_018 ARCHITECTURE REBORNT IT TLE _
EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 019
FUTURE PERFECT ALICE HSUPORTFOLIO_020 ARCHITECTURE REBORNT IT TLE _
EXPERIMENTAL T YPOGRAPHY TROY ALDERS01/10PROJECT_ COURSE _ INSTRUCTOR _ 021
FUTURE PERFECT ALICE HSUPORTFOLIO_022 ARCHITECTURE REBORNT IT TLE _
EXPERIMENTAL T YPOGRAPHY ARIEL GREY01 /10PROJECT_ COURSE _ INSTRUCTOR _ 023
FUTURE PERFECT ALICE HSUPORTFOLIO_024 ARCHITECTURE REBORNT IT TLE _
ARIEL GREYINSTRUCTOR _ 025PROJECT_ EXPERIMENTAL T YPOGRAPHY01/10 COURSE _
02GLAMOROUS MASQUERADE
RE-BRANDING OF MA X FACTOR
FUTURE PERFECT ALICE HSUPORTFOLIO_026 MYSTERY OF MA X FACTORT IT TLE _
/ / / / / / / /
THE NATURE OF IDENTITY HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 027
FUTURE PERFECT ALICE HSUPORTFOLIO_028 MYSTER OF MA X FACTORT IT TLE _
INTEGRATED COMMUNICATION LAB HUNTER WIMMWE02/10PROJECT_ COURSE _ INSTRUCTOR _ 029
OVERVIEW_
This is a rebranding for Max Factor. “The masquerade” is my concept for the design. Max Factor has been redefined from their former style. I wanted to give it a luxurious, dramatic, couture style, with a hint of fantasy and mystique. I find the concept of masks interesting as people have a different “masks“ for differ-ent roles in life.
PROCESS_
Max Factor’s makeover is inspired by the concept pf European Masquerade. The redesign is glamorous and filled with mystery. I chose a Venetian-inspired masquerade, very glamorous and filled with mystery. The type chosen for this book is a fashion-inspired serif typeface for the title and sans serif for the con-tent. The identity logo combines with organic shapes to show elegance, glamour, and feminine. The shape of the logo was in-spired by feathers on a Venetian mask. Deep purple and vibrant pink are the colors for mystery and female, which also appear well in black and some dark colors in this book.
RESULT_
The identity system: a logo, stationery, a brand book, and pack-aging design.
Max Factor will have been transformed.
PROJECT TITLE_
MYSTERY OF MAX FACTOR
DATE_
2009 FALL
TYPEFACE_
SERIFA & FUTURA
INSTRUCTOR_
HUNTER WIMMER
CLASS_
THE NATURE OF IDENTITY
CATEGORY
BRANDING
FUTURE PERFECT ALICE HSUP ORT FOLIO_03 0 MYSTERY OF MA X FACTORT IT TLE _
THE NATURE OF IDENTITY HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 031
FUTURE PERFECT ALICE HSUPORTFOLIO_032 MYSTERY OF MA X FACTORT IT TLE _
THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 033
M A X F A C T O R
Max Factor & Company
560.654.0266
21355 Pacific Coast HighwaySuite 200 Malibu, CA 90265www.maxfactor.com
FUTURE PERFECT ALICE HSUPORTFOLIO_03 4 MYSTERY OF MA X FACTORT IT TLE _
THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 035
1.5 X
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4 X 3 X
3 X
6 X
4.5 X
13 X
7 X
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FUTURE PERFECT ALICE HSUP ORT FOLIO_03 6 MYSTERY OF MA X FACTORT IT TLE _
THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 037
WW tm l- - - -
- - - -
FUTURE PERFECT ALICE HSUPORTFOLIO_038 MYSTERY OF MA X FACTORT IT TLE _
THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 039
FUTURE PERFECT ALICE HSUP ORT FOLIO_040 MIATERY OF MA X FACTORT IT TLE _
THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 003041
FUTURE PERFECT ALICE HSUPORTFOLIO_04 2 MYSTERY OF MA X FACTORT IT TLE _
THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 043
FUTURE PERFECT ALICE HSUPORTFOLIO_04 4 MYSTERY OF MA X FACTORT IT TLE _
THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 045
1
2
5
03GUMBY LOVES GUM
SPECIAL EDITION PACK AGING
FUTURE PERFECT ALICE HSUPORTFOLIO_ GUMBY GUMT IT TLE _046
34
T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 047
FUTURE PERFECT ALICE HSUPORTFOLIO_048 GUMBY GUMT IT TLE _
T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 049
OVERVIEW_
In this project, the objective was to coordinate a brand with a project that was previously not associated with that brand. The challenge of this project was to make the brand correspond with the product no matter now different the two ideas.
PROCESS_
The brand I worked with was Gumby. The product was gum. Gumby is such a fun character to play with. Gum and Gumby actually work very well together because they share smooth shape and color possibilities. I created a large format poster along with a set of postcards. The concept was to promote an interesting and passionate lifestyle. The deliverables projected this idea using the lively character—Gumby, conjures out a lot of fun to people. It includes collectable toys, packages, and gum, which are limited editions.
RESULT_
A poster, a set of postcards, and a CD case
Bubble gum will have welcomed Gumby
PROJECT TITLE_
GUMBY GUM
DATE_
2008 SUMMER
TYPEFACE_
DOGMA
INSTRUCTOR_
JENNIFER STERLING
CLASS_
TYPE SYSTEMS
CATEGORY
PRINT CAMPAIGN
FUTURE PERFECT ALICE HSUPORTFOLIO_050 GUMBY GUMT IT TLE _
T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 051
FUTURE PERFECT ALICE HSUPORTFOLIO_052 GUMBY GUMT IT TLE _
T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 053
FUTURE PERFECT ALICE HSUPORTFOLIO_054 GUMBY GUMT IT TLE _
JENNIFER STERLING JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 055
FUTURE PERFECT ALICE HSUPORTFOLIO_056 GUMBY GUMT IT TLE _
T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 057
002
/ / / / / / / /
04A MEMORY BURNED ONTO FILMS
A WALTER SALLES’ FILM FESTIVAL
FUTURE PERFECT ALICE HSUPORTFOLIO_ PARTIDAT IT TLE _058
INTEGRATED COMMUNICATION LAB TROY ALDERS02/10PROJECT_ COURSE _ INSTRUCTOR _ 003I N T E G R AT E D CO M M U N I C AT I O N L A B T ROY A L D E R S0 4 / 1 0PROJECT _ COURSE _ INSTRUCTOR _ 059
FUTURE PERFECT ALICE HSUPORTFOLIO_0 60 PARTIDAT IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS03/10PROJECT_ COURSE _ INSTRUCTOR _ 0 61
OVERVIEW_
The Walter Salles’ “Partida” film festival has been held in several different locations for five years since his “Diarios de motocicleta” (The Motorcycle Diaries) was released in many countries to critical acclaim. His films present the rich South American culture and landscape, with scenes of nature in which the characters stand out.
Partida means “so long” in Portuguese. Most of Walter Salles’ films speaks about journeys; both physical and emotional jour-neys. The characters are trying to find themselves and realize their life goals during these journeys. Walter Salles manage to connect with the audience throughout these journeys. The films shown in this festival are: Central Station, The Motorcycle Diaries, Linha de Passe, and Behind the Sun.
PROCESS_
Because Walter’s films are all about the journey of love, loss, and innocence, I wanted to create a series of design which sparks memories. Patterns and rich hues inspired by Brazilian arts are used throughout the design. The images shown beautiful landscape. Everything including paper choice, stationery, and merchandise, is textured to emphasize the original rough feeling from the concept.
RESULT_
Festival collateral included a poster, a catalog, merchandising with package design, a brochure for schedule, a soundtrack album, and a set of DVD’s.
A new journey will have started.
PROJECT TITLE_
PARTIDA
DATE_
2009 SPRING
TYPEFACE_
INSTRUCTOR_
TROY ALDERS
CLASS_
INTEGRATED COMMUNICATION
CATEGORY
PRINT, PACKAGE DESIGN
HELVETICA NEUE
FUTURE PERFECT ALICE HSUPORTFOLIO_0 62 PARTIDAT IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 0 63
FUTURE PERFECT ALICE HSUPORTFOLIO_0 64 PARTIDAT IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 0 65
FUTURE PERFECT ALICE HSUPORTFOLIO_0 66 PARTIDAT IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 0 67
FUTURE PERFECT ALICE HSUPORTFOLIO_0 68 PARTIDAT IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 0 69
FUTURE PERFECT ALICE HSUPORTFOLIO_002 A MEMORY ENGRAVEDT IT TLE _F U T U R E P E R F E C T A L I C E H S UPORTFOLIO _070 PA R T I DATITTLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS02/10PROJECT_ COURSE _ INSTRUCTOR _ 003I N T E G R AT E D CO M M U N I C AT I O N L A B T ROY A L D E R S0 4 / 1 0PROJECT _ COURSE _ INSTRUCTOR _ 071
FUTURE PERFECT ALICE HSUPORTFOLIO_072 PARTIDAT IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 073
FUTURE PERFECT ALICE HSUPORTFOLIO_ PARTIDAT IT TLE _074
INTEGRATED COMMUNICATION LAB TROY ALDERS02/10PROJECT_ COURSE _ INSTRUCTOR _ 003I N T E G R AT E D CO M M U N I C AT I O N L A B T ROY A L D E R S0 4 / 1 0PROJECT _ COURSE _ INSTRUCTOR _ 075
FUTURE PERFECT ALICE HSUPORTFOLIO_076 PARTIDAT IT TLE _
TROY ALDERSINSTRUCTOR _ 07704/10PROJECT_ COURSE _ INTEGRATED COMMUNICATION LAB
FUTURE PERFECT ALICE HSUPORTFOLIO_078 PARTIDA T IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ 079
FUTURE PERFECT ALICE HSUPORTFOLIO_080 PARTIDAT IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 081
FUTURE PERFECT ALICE HSUPORTFOLIO_082 PARTIDAT IT TLE _
INTEGRATED COMMUNICATION LAB TROY ALDERS02/10PROJECT_ COURSE _ INSTRUCTOR _ 003I N T E G R AT E D CO M M U N I C AT I O N L A B T ROY A L D E R S0 4 / 1 0PROJECT _ COURSE _ INSTRUCTOR _ 083
05KNOCK ABOUT SENSES
A SCIENTIFIC MAGAZINE OF FIVE SENSES
FUTURE PERFECT ALICE HSUPORTFOLIO_ SENSE MAGAZINET IT TLE _084
/ / / / / / / /
CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 003085
FUTURE PERFECT ALICE HSUPORTFOLIO_086 SENSE MAGAZINET IT TLE _
CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 087
OVERVIEW_
SENSE is issued every two months. It’s a magazine of a scientific journey with six senses: hearing, taste, touch, sight, smell, and the special. The issue of this month is a discovery of commu-nication and attraction by smelling. We discover all creatures’ pheromones which are working on each other and explain how they are important to our lives. In recent years, scientists have been homing in on a previously undiscovered sensory system that performs its work quietly and is responsible for our most basic human reactions and interactions. This system is triggered by the mysterious messengers we now know as pheromones.
PROCESS_
“Smell” is one of the six sense resorts and also the theme of this issue of my magazine. So the concept is “odor.” A smooth, soft, flowing style and graphic elements are what I created for SENSE. The color and image style transform in different chapters.
RESULT_
A book, website and a package design for perfume
Pheromone will have led us to the unknown
PROJECT TITLE_
SENSE MAGAZINE
DATE_
2010 SPRING
TYPEFACE_
BLENDER & FUTURA
INSTRUCTOR_
MICHAEL KILGORE
CLASS_
CONNECTING THE DOTS
CATEGORY
SCIENTIFIC MAGAZINE
FUTURE PERFECT ALICE HSUPORTFOLIO_088 SENSE MAGAZINET IT TLE _
CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 089
FUTURE PERFECT ALICE HSUPORTFOLIO_090 SENSE MAGAZINET IT TLE _
CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 091
FUTURE PERFECT ALICE HSUPORTFOLIO_092 SENSE MAGAZINET IT TLE _
CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 093
(Z)-7-dodecen-1-y l acetate
CH3
FUTURE PERFECT ALICE HSUPORTFOLIO_094 SENSE MAGAZINET IT TLE _
CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 095
FUTURE PERFECT ALICE HSUPORTFOLIO_09 6 SENSE MAGAZINET IT TLE _
CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 097
FUTURE PERFECT ALICE HSUPORTFOLIO_098 SENSE MAGAZINET IT TLE _
CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 099
The Five Sense MagazineSENSE
FUTURE PERFECT ALICE HSUPORTFOLIO_100 SENSE MAGAZINET IT TLE _
05/10PROJECT_ CONNECTING THE DOTS MICHAEL K ILGORECOURSE _ INSTRUCTOR _ 101
FUTURE PERFECT ALICE HSUPORTFOLIO_102 BLUEBEARD’S CLOSETT IT TLE _
/ / / / / / / /
06BEHIND THE DOOR
A TUNNEL BOOK OF BLUEBEARD
BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 103
FUTURE PERFECT ALICE HSUPORTFOLIO_104 BLUEBEARD’S CLOSETT IT TLE _
BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 105
OVERVIEW_
“Bluebeard”, (French: La Barbe bleue) a French literary folktale, tells the story of young Marie-Catherine, child bride to an aristo-cratic ogre with a reputation for murdering his wives. The chal-lenges for me are to figure out what kind of format and materials increase the readers interests more and feel different from the other Bluebeard, and also illustrated all characters by myself.
PROCESS_
To create the mystical feeling of the main scene—Bluebeard’s closet, design the book as the “tunnel book” is very applicable. The 3-dimensional tunnel presents the scary dark closet and creates a scene as a movie as well. Therefore, I combine two formats to this book: perfect binding at the beginning and tunnel book in the end.
RESULT_
A tunnel story book
The secret will have been discovered
PROJECT TITLE_
BLUEBEARD’S CLOSET
DATE_
2008 SPRING
TYPEFACE_
GOUDY
INSTRUCTOR_
MACY CHADWICK
CLASS_
BOOK ARTS
CATEGORY
FUTURE PERFECT ALICE HSUPORTFOLIO_10 6 BLUEBEARD’S CLOSETT IT TLE _
BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 107
FUTURE PERFECT ALICE HSUPORTFOLIO_108 BLUEBEARD’S CLOSETT IT TLE _
BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 109
FUTURE PERFECT ALICE HSUPORTFOLIO_110 BLUEBEARD’S CLOSETT IT TLE _
BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 111
FUTURE PERFECT ALICE HSUP ORT FOLIO_112 BLUEBEARD’S CLOSETT IT TLE _
BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 113
FUTURE PERFECT ALICE HSUPORTFOLIO_114 DANCING RONDOT IT TLE _
07DANCING RONDO
AN INSPIRATION FROM JA ZZ
T YPE EXPERIMENTS STAN Z IENK A07/10PRO JEC T_ COURSE _ INS TRUC TOR _ 115
FUTURE PERFECT ALICE HSUPORTFOLIO_116 DANCING RONDOT IT TLE _
OVERVIEW_
I designed this music poster based on photos taken from an experiment. I chose Blue Bondo’s A La Turk by Dave Brubek.
PROCESS_
Blue Bondo A La Turk is a jazz song which simulates happi-ness. It ’s like hearing a live show every time, and the rhythm and the melody just make me feel like I am relaxing in a bar with fine wine. I printed out words, photos and graphic ele-ments that are related to the song on transparency sheets, projected them to a wall and play around with composition. I took photos of the composition and design a poster for Blue Bondo A La Turk.
RESULT_
A poster
Brubeck will have performed tonight
PROJECT TITLE_
DANCING RONDO
DATE_
2009 SPRING
TYPEFACE_
KABEL & ROTIS SERIF
INSTRUCTOR_
STAN ZIENKA
CLASS_
TYPE EXPERIMENTS
CATEGORY
T YPE EXPERIMENTS STAN ZIENK A07/10PROJECT_ COURSE _ INSTRUCTOR _ 11 7
FUTURE PERFECT ALICE HSUPORTFOLIO_118 DANCING RONDOT IT TLE _
T YPE EXPERIMENTS STAN ZIENK A07/10PROJECT_ COURSE _ INSTRUCTOR _ 119
FUTURE PERFECT ALICE HSUPORTFOLIO_120 DANCING RONDOT IT TLE _
INTEGR ATED COMMUNICATION L AB STAN Z IENK A07/10PRO JEC T_ COURSE _ INS TRUC TOR _ 121
FUTURE PERFECT ALICE HSUPORTFOLIO_122 NO FAIR ALL FAIRT IT TLE _
/ / / / / / / /
08ALL FAIR—NO FAIR
A PROMOTION OF FAIR TRADE
DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 123
FUTURE PERFECT ALICE HSUPORTFOLIO_124 NO FAIR ALL FAIRT IT TLE _
OVERVIEW_
Farmers and workers at the beginning of the chain don’t always get a fair share of the benefits of trade. Fair trade enables con-sumers to put this right. This is a project to help a new corporate image which could lead new directions for the company. Students were asked to explore the problems with a company’s image and come up with a promotional idea. The challenge of this project was to create an original idea and think outside the box.
PROCESS_
I wanted to distinguish my concept from other design with seri-ous topic, I wanted to present my idea with an outrageous and ironic concept. The company I worked with was NESTLÉ® USA, which is one of the major worldwide corporations. Therefore, it NESTLÉ should definitely take responsibility for fair-trade matters. I created a series of posters along with a package of fair-trade tea products. After working on this project, it definitely encour-aged me to think differently about the impact design can have in the world.
RESULT_
A series of poster and package design
Farmers will have had fair trade.
PROJECT TITLE_
NO FAIR AlL FAIR
DATE_
2010 FALL
TYPEFACE_
KNOCKOUT
INSTRUCTOR_
ROLAND YANG
CLASS_
DESIGN OUTSIDE THE BOX
CATEGORY_
DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 125
FUTURE PERFECT ALICE HSUPORTFOLIO_126 NO FAIR ALL FAIRT IT TLE _
DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 127
FUTURE PERFECT ALICE HSUPORTFOLIO_128 NO FAIR ALL FAIRT IT TLE _
DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 129
FUTURE PERFECT ALICE HSUPORTFOLIO_130 NO FAIR ALL FAIRT IT TLE _
DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 131
FUTURE PERFECT ALICE HSUPORTFOLIO_132 NO FAIR ALL FAIRT IT TLE _
DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 133
FUTURE PERFECT ALICE HSUPORTFOLIO_13 4 NO FAIR ALL FAIRT IT TLE _
DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 135
FUTURE PERFECT ALICE HSUPORTFOLIO_136 THE SLEEPWALKERT IT TLE _
09MIDNIGHT JOURNEY
INVISIBILIT Y: THE UNSEEN AROUND US
PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 137
FUTURE PERFECT ALICE HSUPORTFOLIO_138 THE SLEEPWALKER T IT TLE _
PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 139
OVERVIEW_
It is important for a designer to have the ability to tell stories with either words or images. The Sleepwalker, an image only fantasy storybook, talks about a girl who sometimes does some-thing ridiculous when she is sleepwalking, but meanwhile, she is actually on her wonderful and exciting journey in her dream.
PROCESS_
This is a photo narratives book which only uses images to tell a story. The main key to succeed in this project is to find the correct angle to take photos because the perspectives of each photo represent the viewer’s point of view. Since it is a fantasy story, some parts are hard to present with only photos. Therefore, small illustrations are also another important element to make this story smooth in this book.
RESULT_
A photography book
She will have woken up with surprise.
PROJECT TITLE_
THE SLEEPWALKER
DATE_
2010 SPRING
TYPEFACE_
ELOQUENT SWASH
INSTRUCTOR_
BETH LADOVE
CLASS_
PHOTO NARRATIVES
CATEGORY
PHOTOGRAPHY BOOK
FUTURE PERFECT ALICE HSUPORTFOLIO_140 THE SLEEPWALKERT IT TLE _
PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 141
FUTURE PERFECT ALICE HSUPORTFOLIO_14 2 THE SLEEPWALKERT IT TLE _
PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 143
FUTURE PERFECT ALICE HSUPORTFOLIO_14 4 THE SLEEPWALKERT IT TLE _
PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 145
FUTURE PERFECT ALICE HSUPORTFOLIO_146 THE SLEEPWALKERT IT TLE _
PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 147
FUTURE PERFECT ALICE HSUPORTFOLIO_148 THE SLEEPWALKERT IT TLE _
PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 149
FUTURE PERFECT ALICE HSUPORTFOLIO_150 THE SLEEPWALKERT IT TLE _
PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 151
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10THESIS: MORAL MEAT
ADVOCATE FOR HUMANELY RAISED FOOD ANIMALS
FUTURE PERFECT ALICE HSUPORTFOLIO_152 MORAL MEATT IT TLE _
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 153
002 003003
HOW MANY PEOPLE KNOW THAT most farm animals are living in squalid and dreadful conditions, are bred extremely inhumanely, and fur-thermore will be fed into the mouths of most consumers soon? In recent years, Many people today are too busy to stop to pay atten-tion to what they eat. In recent years, we have seen more and more incidents pof diseases in the meat and dairy from the news, such as foot and mouth disease, avian flu, swine flu, salmonella, and mad cow disease. Some people will still not care about the food they eat and animal treatment particularly, which they assume is not very critical. Some even avoid learning about more this issue deeper because the fact is bloody and cruel, and they are unwill-ing to change the way they eat and buy. There are a few people who are concerned with where the animals come from, what the production process is like, or even wonder what causes these problems. But there are still lots of people who don’t know the seriousness of this topic. Therefore, a large amount of inhumane factory farming is still spreading across the United States and increasing in the world. The object of this book is to stop inhumane treatment toward farm animals and also to make the meat and dairy products safer and better. It begins by exposing the truth of factory farming to let the readers understand meat manufacturing first, and then explains what we, as consumers, can do to make it better. We cannot make ev-eryone in the world become a vegetarian, but starting to cart about and inspect our food is the most fundamental way to stop animals suffering, diseases, and pollution.
FUTURE PERFECT ALICE HSUPORTFOLIO_154 MORAL MEATT IT TLE _
002 003003
HOW MANY PEOPLE KNOW THAT most farm animals are living in squalid and dreadful conditions, are bred extremely inhumanely, and fur-thermore will be fed into the mouths of most consumers soon? In recent years, Many people today are too busy to stop to pay atten-tion to what they eat. In recent years, we have seen more and more incidents pof diseases in the meat and dairy from the news, such as foot and mouth disease, avian flu, swine flu, salmonella, and mad cow disease. Some people will still not care about the food they eat and animal treatment particularly, which they assume is not very critical. Some even avoid learning about more this issue deeper because the fact is bloody and cruel, and they are unwill-ing to change the way they eat and buy. There are a few people who are concerned with where the animals come from, what the production process is like, or even wonder what causes these problems. But there are still lots of people who don’t know the seriousness of this topic. Therefore, a large amount of inhumane factory farming is still spreading across the United States and increasing in the world. The object of this book is to stop inhumane treatment toward farm animals and also to make the meat and dairy products safer and better. It begins by exposing the truth of factory farming to let the readers understand meat manufacturing first, and then explains what we, as consumers, can do to make it better. We cannot make ev-eryone in the world become a vegetarian, but starting to cart about and inspect our food is the most fundamental way to stop animals suffering, diseases, and pollution.
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 155
OVERVIEW_
Moral Meat is an association to make people reduce (or refuse) buying animal products from animals which were raised inhu-manely, and to help people to choose better animal products.
To achieve the goal, this association exposes the real meat that people usually eat and uncover the truth of inhumane farming style, point people to the right direction on where to buy good animal products, and help them to recognize labels of animal products indicating food safety and great quality.
PROCESS_
The concept of this topic and the book is to tell the truth to people with a more friendly and interesting way, to make this issue more approachable. This book was designed with comic style to soften the harsh effect of the topic, and it also help to describe this serious issue more clearly. On top of the book, there will be a campaign to make people more familiar with this topic without using gory images and scary documentaries that people tend to avoid.
RESULT_
A Book, website, a stationery system, posters, postcards, bro-chures, and package design
We will have concerned the meat we buy
PROJECT TITLE_
MORAL MEAT
DATE_
2010 SFALL — 2011 SUMMER
TYPEFACE_
ELEMENTA, SERIFA
INSTRUCTOR_
JJ HA, ARIEL GREY
CLASS_
DIRECTED STUDY
CATEGORY
PRINT, WEBSITE, PACKAGING
FUTURE PERFECT ALICE HSUPORTFOLIO_156 MORAL MEATT IT TLE _
GREENWASHI can attest that most of labels you see on the packages are lies.
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 157
FUTURE PERFECT ALICE HSUPORTFOLIO_158 MORAL MEATT IT TLE _
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 159
FUTURE PERFECT ALICE HSUPORTFOLIO_160 MORAL MEATT IT TLE _
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 161
FUTURE PERFECT ALICE HSUPORTFOLIO_162 MORAL MEATT IT TLE _
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 163
FUTURE PERFECT ALICE HSUPORTFOLIO_164 MORAL MEATT IT TLE _
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 165
FUTURE PERFECT ALICE HSUPORTFOLIO_166 MORAL MEATT IT TLE _
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 167
DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 169
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Acknowledgement
This book is dedicated to my family. Pema Chou, David Hsu, Katherine Hsu, Emmanuel Jen, and Moo. Without your love and support, I would be lost.
My gratitude goes out to my family, and friends: Kay Wu, I -Chen Su, Charles Yeh, Edward Lu, Grace Chen, Olive Lee, Zack Fu, Celeste Yang, Werm, Yue Cheng, Davil Holl..., and all my friends in Taiwan who always encour-age me and consider my feelings. Special thanks to my instructors: Marry Scott, Phil Hamlett, Michael Kilgore, Ariel Grey, JJ Ha, Roland Yang, Jennifer Sterling, Stan Zienka, Macy Chadwick, and Hunter Wimmer.
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