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FUTURE PERFECT ALICE HSU
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Page 1: FUTURE PERFECT

FUTURE PERFECT

ALICE HSU

Page 2: FUTURE PERFECT

Copyright © 2011, Shao Chin “Alice” Hsu

Phone: 415.367.5999

E-mail: [email protected]

All rights reserved. No part of this publication may be reproduced,

stored in a retrieval system, or transmitted in any form or by any

means, without the written permission of Shao Chin Alice Hsu.

School_

Academy of Art University School of Graphic Design

79 New Montgomery Street, San Francisco, CA 94105

Instructor_

Mary Scott

Printer_

Giant Horse Printing

1336 San Mateo Avenue

South San Francisco, CA 94080

650 875 7137

Bindery_

Herring & Robinson Bookbinders

100 N. Hill Dr., Unit 5 Brisbane

CA 94005

415 467 0440

Photography_

Alice Hsu

Tittle of Book_

Future Perfect

Cover Stock_

Camel Hair 80 lb cover, David Board

Text Stock_

Finch 100lb text

Typography_

Hoefler, Univers

Technology_

Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Degital

Photo Professional, Canon Power Shot

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/ / / / / / / / /

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/ / / / / / / / /

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ARCHITECTURE REBORN

ADAPTIVE REUSE PROJECT

006

GLAMOROUS MASQUERADE

RE-BRANDING OF MAX FACTOR

026

GUMBY LOVES GUMS

THE SPECIAL OF GUMBY BIRTHDAY

046

A MEMORY BURNED ONTO FILMS

A WALTER SELLAS FILM FESTIVAL

058

KNOCK ABOUT SENSES

A SCIENTIFIC MAGAZINE OF FIVE SENSES

084

01

02

03

04

05

BEHIND THE DOOR

A TUNNEL BOOK OF BLUEBEARD

102

DANCING RONDO

AN INSPIRATION FROM JAZZ

114

NO FAIR—ALL FAIR

A PROMOTION OF FAIR TRADE

122

MIDNIGHT JOURNEY

THE UNSEEN AROUND US

136

THESIS: MEAT THE TRUTH

ADVOCATE FOR HUMANELY RAISED

FOOD ANIMALS

152

06

07

08

09

10

CONTENTS

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01

/ / / / / / / /

ARCHITECTURE REBORNADAPTIVE REUSE PROJECT

FUTURE PERFECT ALICE HSUP ORT FOLIO_0 0 6 ARCHITECTURE REBORNT IT TLE _

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EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 007

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FUTURE PERFECT ALICE HSUPORTFOLIO_008 ARCHITECTURE REBORNT IT TLE _

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EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 009

OVERVIEW_

I created a conference for adaptive reuse, which is a term that refers to finding new applications or uses for older structures that are not connected with the original functions of those structures. Sometimes known as building recycling or structure repurposing, this approach calls for reworking the interior layout of the structure as a means of making it suitable for some new purpose. In some cases, adaptive reuse also calls for altering or adapting the façade of the building to bring it more into line with its new function.

PROCESS_

My concept is reassembling structures and materials along with combinations of old and new style of typography. I wanted to focus on the geometry of my typography explorations and combine the type setting with the materials and architecture in my layout. To express the combination of old and new architecture, I chose Whitney for my serif and Univers for my sans serif. I used neutral colors and high contrast image style to differentiate between before and after the transformation of reuse. To emphasize ar-chitectural feeling, I use many geometric graphic elements and composed the bars in the text.

RESULT_

A book to introduce some great examples of adaptive reused architecture from different countries, including the beauty and benefit of it; Two posters of the conference: front and back side. The Front side is the main introduction for this conference, and the backside shows the detail information, such as map, building guide, hotel, restaurant, and traffic; Reassembling Architecture” collectable cards.

Old will have been integrated with new.

PROJECT TITLE_

WHAT’S OLD IS NEW AGAIN

DATE_

2011 SPRING

TYPEFACE_

BEMBO & UNIVERS

INSTRUCTOR_

ARIEL GREY

CLASS_

EXPERIMENTAL TYPOGRAPHY

AUDIENCE_

DESIGNERS

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FUTURE PERFECT ALICE HSUPORTFOLIO_010 ARCHITECTURE REBORNT IT TLE _

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EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 011

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FUTURE PERFECT ALICE HSUPORTFOLIO_002 A MEMORY ENGRAVEDT IT TLE _F U T U R E P E R F E C T A L I C E H S UPORTFOLIO _012 A RC H I T E C T U R E R E B O R NTITTLE _

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EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 013

85°

85°

85 f t. 8 in.

93 f t. 8 in.

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FUTURE PERFECT ALICE HSUPORTFOLIO_014 ARCHITECTURE REBORNT IT TLE _

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EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 015

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FUTURE PERFECT ALICE HSUPORTFOLIO_016 ARCHUTECTURE REBORNT IT TLE _

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EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 017

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FUTURE PERFECT ALICE HSUPORTFOLIO_018 ARCHITECTURE REBORNT IT TLE _

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EXPERIMENTAL T YPOGRAPHY ARIEL GREY01/10PROJECT_ COURSE _ INSTRUCTOR _ 019

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FUTURE PERFECT ALICE HSUPORTFOLIO_020 ARCHITECTURE REBORNT IT TLE _

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EXPERIMENTAL T YPOGRAPHY TROY ALDERS01/10PROJECT_ COURSE _ INSTRUCTOR _ 021

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FUTURE PERFECT ALICE HSUPORTFOLIO_022 ARCHITECTURE REBORNT IT TLE _

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EXPERIMENTAL T YPOGRAPHY ARIEL GREY01 /10PROJECT_ COURSE _ INSTRUCTOR _ 023

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FUTURE PERFECT ALICE HSUPORTFOLIO_024 ARCHITECTURE REBORNT IT TLE _

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ARIEL GREYINSTRUCTOR _ 025PROJECT_ EXPERIMENTAL T YPOGRAPHY01/10 COURSE _

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02GLAMOROUS MASQUERADE

RE-BRANDING OF MA X FACTOR

FUTURE PERFECT ALICE HSUPORTFOLIO_026 MYSTERY OF MA X FACTORT IT TLE _

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/ / / / / / / /

THE NATURE OF IDENTITY HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 027

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FUTURE PERFECT ALICE HSUPORTFOLIO_028 MYSTER OF MA X FACTORT IT TLE _

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INTEGRATED COMMUNICATION LAB HUNTER WIMMWE02/10PROJECT_ COURSE _ INSTRUCTOR _ 029

OVERVIEW_

This is a rebranding for Max Factor. “The masquerade” is my concept for the design. Max Factor has been redefined from their former style. I wanted to give it a luxurious, dramatic, couture style, with a hint of fantasy and mystique. I find the concept of masks interesting as people have a different “masks“ for differ-ent roles in life.

PROCESS_

Max Factor’s makeover is inspired by the concept pf European Masquerade. The redesign is glamorous and filled with mystery. I chose a Venetian-inspired masquerade, very glamorous and filled with mystery. The type chosen for this book is a fashion-inspired serif typeface for the title and sans serif for the con-tent. The identity logo combines with organic shapes to show elegance, glamour, and feminine. The shape of the logo was in-spired by feathers on a Venetian mask. Deep purple and vibrant pink are the colors for mystery and female, which also appear well in black and some dark colors in this book.

RESULT_

The identity system: a logo, stationery, a brand book, and pack-aging design.

Max Factor will have been transformed.

PROJECT TITLE_

MYSTERY OF MAX FACTOR

DATE_

2009 FALL

TYPEFACE_

SERIFA & FUTURA

INSTRUCTOR_

HUNTER WIMMER

CLASS_

THE NATURE OF IDENTITY

CATEGORY

BRANDING

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FUTURE PERFECT ALICE HSUP ORT FOLIO_03 0 MYSTERY OF MA X FACTORT IT TLE _

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THE NATURE OF IDENTITY HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 031

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FUTURE PERFECT ALICE HSUPORTFOLIO_032 MYSTERY OF MA X FACTORT IT TLE _

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THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 033

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M A X F A C T O R

Max Factor & Company

560.654.0266

21355 Pacific Coast HighwaySuite 200 Malibu, CA 90265www.maxfactor.com

FUTURE PERFECT ALICE HSUPORTFOLIO_03 4 MYSTERY OF MA X FACTORT IT TLE _

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THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 035

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1.5 X

X

4 X 3 X

3 X

6 X

4.5 X

13 X

7 X

M A X F A C T O R- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - -

- - - -

- - - -

- - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

----------------------------------------------------------

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FUTURE PERFECT ALICE HSUP ORT FOLIO_03 6 MYSTERY OF MA X FACTORT IT TLE _

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THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 037

WW tm l- - - -

- - - -

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FUTURE PERFECT ALICE HSUPORTFOLIO_038 MYSTERY OF MA X FACTORT IT TLE _

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THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 039

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FUTURE PERFECT ALICE HSUP ORT FOLIO_040 MIATERY OF MA X FACTORT IT TLE _

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THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 003041

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FUTURE PERFECT ALICE HSUPORTFOLIO_04 2 MYSTERY OF MA X FACTORT IT TLE _

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THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 043

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FUTURE PERFECT ALICE HSUPORTFOLIO_04 4 MYSTERY OF MA X FACTORT IT TLE _

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THE NATURE OF IDENTIT Y HUNTER WIMMER02/10PROJECT_ COURSE _ INSTRUCTOR _ 045

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1

2

5

03GUMBY LOVES GUM

SPECIAL EDITION PACK AGING

FUTURE PERFECT ALICE HSUPORTFOLIO_ GUMBY GUMT IT TLE _046

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34

T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 047

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FUTURE PERFECT ALICE HSUPORTFOLIO_048 GUMBY GUMT IT TLE _

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T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 049

OVERVIEW_

In this project, the objective was to coordinate a brand with a project that was previously not associated with that brand. The challenge of this project was to make the brand correspond with the product no matter now different the two ideas.

PROCESS_

The brand I worked with was Gumby. The product was gum. Gumby is such a fun character to play with. Gum and Gumby actually work very well together because they share smooth shape and color possibilities. I created a large format poster along with a set of postcards. The concept was to promote an interesting and passionate lifestyle. The deliverables projected this idea using the lively character—Gumby, conjures out a lot of fun to people. It includes collectable toys, packages, and gum, which are limited editions.

RESULT_

A poster, a set of postcards, and a CD case

Bubble gum will have welcomed Gumby

PROJECT TITLE_

GUMBY GUM

DATE_

2008 SUMMER

TYPEFACE_

DOGMA

INSTRUCTOR_

JENNIFER STERLING

CLASS_

TYPE SYSTEMS

CATEGORY

PRINT CAMPAIGN

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FUTURE PERFECT ALICE HSUPORTFOLIO_050 GUMBY GUMT IT TLE _

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T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 051

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FUTURE PERFECT ALICE HSUPORTFOLIO_052 GUMBY GUMT IT TLE _

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T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 053

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FUTURE PERFECT ALICE HSUPORTFOLIO_054 GUMBY GUMT IT TLE _

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JENNIFER STERLING JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 055

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FUTURE PERFECT ALICE HSUPORTFOLIO_056 GUMBY GUMT IT TLE _

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T YPE SYSTEMS JENNIFER STERLING03/10PROJECT_ COURSE _ INSTRUCTOR _ 057

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002

/ / / / / / / /

04A MEMORY BURNED ONTO FILMS

A WALTER SALLES’ FILM FESTIVAL

FUTURE PERFECT ALICE HSUPORTFOLIO_ PARTIDAT IT TLE _058

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INTEGRATED COMMUNICATION LAB TROY ALDERS02/10PROJECT_ COURSE _ INSTRUCTOR _ 003I N T E G R AT E D CO M M U N I C AT I O N L A B T ROY A L D E R S0 4 / 1 0PROJECT _ COURSE _ INSTRUCTOR _ 059

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FUTURE PERFECT ALICE HSUPORTFOLIO_0 60 PARTIDAT IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS03/10PROJECT_ COURSE _ INSTRUCTOR _ 0 61

OVERVIEW_

The Walter Salles’ “Partida” film festival has been held in several different locations for five years since his “Diarios de motocicleta” (The Motorcycle Diaries) was released in many countries to critical acclaim. His films present the rich South American culture and landscape, with scenes of nature in which the characters stand out.

Partida means “so long” in Portuguese. Most of Walter Salles’ films speaks about journeys; both physical and emotional jour-neys. The characters are trying to find themselves and realize their life goals during these journeys. Walter Salles manage to connect with the audience throughout these journeys. The films shown in this festival are: Central Station, The Motorcycle Diaries, Linha de Passe, and Behind the Sun.

PROCESS_

Because Walter’s films are all about the journey of love, loss, and innocence, I wanted to create a series of design which sparks memories. Patterns and rich hues inspired by Brazilian arts are used throughout the design. The images shown beautiful landscape. Everything including paper choice, stationery, and merchandise, is textured to emphasize the original rough feeling from the concept.

RESULT_

Festival collateral included a poster, a catalog, merchandising with package design, a brochure for schedule, a soundtrack album, and a set of DVD’s.

A new journey will have started.

PROJECT TITLE_

PARTIDA

DATE_

2009 SPRING

TYPEFACE_

INSTRUCTOR_

TROY ALDERS

CLASS_

INTEGRATED COMMUNICATION

CATEGORY

PRINT, PACKAGE DESIGN

HELVETICA NEUE

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FUTURE PERFECT ALICE HSUPORTFOLIO_0 62 PARTIDAT IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 0 63

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FUTURE PERFECT ALICE HSUPORTFOLIO_0 64 PARTIDAT IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 0 65

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FUTURE PERFECT ALICE HSUPORTFOLIO_0 66 PARTIDAT IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 0 67

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FUTURE PERFECT ALICE HSUPORTFOLIO_0 68 PARTIDAT IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 0 69

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FUTURE PERFECT ALICE HSUPORTFOLIO_002 A MEMORY ENGRAVEDT IT TLE _F U T U R E P E R F E C T A L I C E H S UPORTFOLIO _070 PA R T I DATITTLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS02/10PROJECT_ COURSE _ INSTRUCTOR _ 003I N T E G R AT E D CO M M U N I C AT I O N L A B T ROY A L D E R S0 4 / 1 0PROJECT _ COURSE _ INSTRUCTOR _ 071

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FUTURE PERFECT ALICE HSUPORTFOLIO_072 PARTIDAT IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 073

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FUTURE PERFECT ALICE HSUPORTFOLIO_ PARTIDAT IT TLE _074

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INTEGRATED COMMUNICATION LAB TROY ALDERS02/10PROJECT_ COURSE _ INSTRUCTOR _ 003I N T E G R AT E D CO M M U N I C AT I O N L A B T ROY A L D E R S0 4 / 1 0PROJECT _ COURSE _ INSTRUCTOR _ 075

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FUTURE PERFECT ALICE HSUPORTFOLIO_076 PARTIDAT IT TLE _

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TROY ALDERSINSTRUCTOR _ 07704/10PROJECT_ COURSE _ INTEGRATED COMMUNICATION LAB

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FUTURE PERFECT ALICE HSUPORTFOLIO_078 PARTIDA T IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ 079

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FUTURE PERFECT ALICE HSUPORTFOLIO_080 PARTIDAT IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS04/10PROJECT_ COURSE _ INSTRUCTOR _ 081

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FUTURE PERFECT ALICE HSUPORTFOLIO_082 PARTIDAT IT TLE _

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INTEGRATED COMMUNICATION LAB TROY ALDERS02/10PROJECT_ COURSE _ INSTRUCTOR _ 003I N T E G R AT E D CO M M U N I C AT I O N L A B T ROY A L D E R S0 4 / 1 0PROJECT _ COURSE _ INSTRUCTOR _ 083

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05KNOCK ABOUT SENSES

A SCIENTIFIC MAGAZINE OF FIVE SENSES

FUTURE PERFECT ALICE HSUPORTFOLIO_ SENSE MAGAZINET IT TLE _084

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/ / / / / / / /

CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 003085

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FUTURE PERFECT ALICE HSUPORTFOLIO_086 SENSE MAGAZINET IT TLE _

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CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 087

OVERVIEW_

SENSE is issued every two months. It’s a magazine of a scientific journey with six senses: hearing, taste, touch, sight, smell, and the special. The issue of this month is a discovery of commu-nication and attraction by smelling. We discover all creatures’ pheromones which are working on each other and explain how they are important to our lives. In recent years, scientists have been homing in on a previously undiscovered sensory system that performs its work quietly and is responsible for our most basic human reactions and interactions. This system is triggered by the mysterious messengers we now know as pheromones.

PROCESS_

“Smell” is one of the six sense resorts and also the theme of this issue of my magazine. So the concept is “odor.” A smooth, soft, flowing style and graphic elements are what I created for SENSE. The color and image style transform in different chapters.

RESULT_

A book, website and a package design for perfume

Pheromone will have led us to the unknown

PROJECT TITLE_

SENSE MAGAZINE

DATE_

2010 SPRING

TYPEFACE_

BLENDER & FUTURA

INSTRUCTOR_

MICHAEL KILGORE

CLASS_

CONNECTING THE DOTS

CATEGORY

SCIENTIFIC MAGAZINE

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FUTURE PERFECT ALICE HSUPORTFOLIO_088 SENSE MAGAZINET IT TLE _

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CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 089

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FUTURE PERFECT ALICE HSUPORTFOLIO_090 SENSE MAGAZINET IT TLE _

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CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 091

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FUTURE PERFECT ALICE HSUPORTFOLIO_092 SENSE MAGAZINET IT TLE _

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CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 093

(Z)-7-dodecen-1-y l acetate

CH3

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FUTURE PERFECT ALICE HSUPORTFOLIO_094 SENSE MAGAZINET IT TLE _

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CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 095

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FUTURE PERFECT ALICE HSUPORTFOLIO_09 6 SENSE MAGAZINET IT TLE _

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CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 097

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FUTURE PERFECT ALICE HSUPORTFOLIO_098 SENSE MAGAZINET IT TLE _

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CONNECTING THE DOTS MICHAEL K ILGORE05/10PROJECT_ COURSE _ INSTRUCTOR _ 099

The Five Sense MagazineSENSE

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FUTURE PERFECT ALICE HSUPORTFOLIO_100 SENSE MAGAZINET IT TLE _

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05/10PROJECT_ CONNECTING THE DOTS MICHAEL K ILGORECOURSE _ INSTRUCTOR _ 101

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FUTURE PERFECT ALICE HSUPORTFOLIO_102 BLUEBEARD’S CLOSETT IT TLE _

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/ / / / / / / /

06BEHIND THE DOOR

A TUNNEL BOOK OF BLUEBEARD

BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 103

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FUTURE PERFECT ALICE HSUPORTFOLIO_104 BLUEBEARD’S CLOSETT IT TLE _

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BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 105

OVERVIEW_

“Bluebeard”, (French: La Barbe bleue) a French literary folktale, tells the story of young Marie-Catherine, child bride to an aristo-cratic ogre with a reputation for murdering his wives. The chal-lenges for me are to figure out what kind of format and materials increase the readers interests more and feel different from the other Bluebeard, and also illustrated all characters by myself.

PROCESS_

To create the mystical feeling of the main scene—Bluebeard’s closet, design the book as the “tunnel book” is very applicable. The 3-dimensional tunnel presents the scary dark closet and creates a scene as a movie as well. Therefore, I combine two formats to this book: perfect binding at the beginning and tunnel book in the end.

RESULT_

A tunnel story book

The secret will have been discovered

PROJECT TITLE_

BLUEBEARD’S CLOSET

DATE_

2008 SPRING

TYPEFACE_

GOUDY

INSTRUCTOR_

MACY CHADWICK

CLASS_

BOOK ARTS

CATEGORY

PRINT

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FUTURE PERFECT ALICE HSUPORTFOLIO_10 6 BLUEBEARD’S CLOSETT IT TLE _

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BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 107

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FUTURE PERFECT ALICE HSUPORTFOLIO_108 BLUEBEARD’S CLOSETT IT TLE _

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BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 109

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FUTURE PERFECT ALICE HSUPORTFOLIO_110 BLUEBEARD’S CLOSETT IT TLE _

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BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 111

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FUTURE PERFECT ALICE HSUP ORT FOLIO_112 BLUEBEARD’S CLOSETT IT TLE _

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BOOK ARTS MACY CHADWICK06/10PROJECT_ COURSE _ INSTRUCTOR _ 113

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FUTURE PERFECT ALICE HSUPORTFOLIO_114 DANCING RONDOT IT TLE _

07DANCING RONDO

AN INSPIRATION FROM JA ZZ

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T YPE EXPERIMENTS STAN Z IENK A07/10PRO JEC T_ COURSE _ INS TRUC TOR _ 115

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FUTURE PERFECT ALICE HSUPORTFOLIO_116 DANCING RONDOT IT TLE _

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OVERVIEW_

I designed this music poster based on photos taken from an experiment. I chose Blue Bondo’s A La Turk by Dave Brubek.

PROCESS_

Blue Bondo A La Turk is a jazz song which simulates happi-ness. It ’s like hearing a live show every time, and the rhythm and the melody just make me feel like I am relaxing in a bar with fine wine. I printed out words, photos and graphic ele-ments that are related to the song on transparency sheets, projected them to a wall and play around with composition. I took photos of the composition and design a poster for Blue Bondo A La Turk.

RESULT_

A poster

Brubeck will have performed tonight

PROJECT TITLE_

DANCING RONDO

DATE_

2009 SPRING

TYPEFACE_

KABEL & ROTIS SERIF

INSTRUCTOR_

STAN ZIENKA

CLASS_

TYPE EXPERIMENTS

CATEGORY

PRINT

T YPE EXPERIMENTS STAN ZIENK A07/10PROJECT_ COURSE _ INSTRUCTOR _ 11 7

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FUTURE PERFECT ALICE HSUPORTFOLIO_118 DANCING RONDOT IT TLE _

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T YPE EXPERIMENTS STAN ZIENK A07/10PROJECT_ COURSE _ INSTRUCTOR _ 119

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FUTURE PERFECT ALICE HSUPORTFOLIO_120 DANCING RONDOT IT TLE _

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INTEGR ATED COMMUNICATION L AB STAN Z IENK A07/10PRO JEC T_ COURSE _ INS TRUC TOR _ 121

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FUTURE PERFECT ALICE HSUPORTFOLIO_122 NO FAIR ALL FAIRT IT TLE _

/ / / / / / / /

08ALL FAIR—NO FAIR

A PROMOTION OF FAIR TRADE

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DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 123

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FUTURE PERFECT ALICE HSUPORTFOLIO_124 NO FAIR ALL FAIRT IT TLE _

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OVERVIEW_

Farmers and workers at the beginning of the chain don’t always get a fair share of the benefits of trade. Fair trade enables con-sumers to put this right. This is a project to help a new corporate image which could lead new directions for the company. Students were asked to explore the problems with a company’s image and come up with a promotional idea. The challenge of this project was to create an original idea and think outside the box.

PROCESS_

I wanted to distinguish my concept from other design with seri-ous topic, I wanted to present my idea with an outrageous and ironic concept. The company I worked with was NESTLÉ® USA, which is one of the major worldwide corporations. Therefore, it NESTLÉ should definitely take responsibility for fair-trade matters. I created a series of posters along with a package of fair-trade tea products. After working on this project, it definitely encour-aged me to think differently about the impact design can have in the world.

RESULT_

A series of poster and package design

Farmers will have had fair trade.

PROJECT TITLE_

NO FAIR AlL FAIR

DATE_

2010 FALL

TYPEFACE_

KNOCKOUT

INSTRUCTOR_

ROLAND YANG

CLASS_

DESIGN OUTSIDE THE BOX

CATEGORY_

PRINT

DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 125

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FUTURE PERFECT ALICE HSUPORTFOLIO_126 NO FAIR ALL FAIRT IT TLE _

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DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 127

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FUTURE PERFECT ALICE HSUPORTFOLIO_128 NO FAIR ALL FAIRT IT TLE _

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DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 129

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FUTURE PERFECT ALICE HSUPORTFOLIO_130 NO FAIR ALL FAIRT IT TLE _

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DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 131

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FUTURE PERFECT ALICE HSUPORTFOLIO_132 NO FAIR ALL FAIRT IT TLE _

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DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 133

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FUTURE PERFECT ALICE HSUPORTFOLIO_13 4 NO FAIR ALL FAIRT IT TLE _

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DESIGN OUTSIDE THE BOX ROLAND YANG08/10PROJECT_ COURSE _ INSTRUCTOR _ 135

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FUTURE PERFECT ALICE HSUPORTFOLIO_136 THE SLEEPWALKERT IT TLE _

09MIDNIGHT JOURNEY

INVISIBILIT Y: THE UNSEEN AROUND US

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PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 137

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FUTURE PERFECT ALICE HSUPORTFOLIO_138 THE SLEEPWALKER T IT TLE _

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PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 139

OVERVIEW_

It is important for a designer to have the ability to tell stories with either words or images. The Sleepwalker, an image only fantasy storybook, talks about a girl who sometimes does some-thing ridiculous when she is sleepwalking, but meanwhile, she is actually on her wonderful and exciting journey in her dream.

PROCESS_

This is a photo narratives book which only uses images to tell a story. The main key to succeed in this project is to find the correct angle to take photos because the perspectives of each photo represent the viewer’s point of view. Since it is a fantasy story, some parts are hard to present with only photos. Therefore, small illustrations are also another important element to make this story smooth in this book.

RESULT_

A photography book

She will have woken up with surprise.

PROJECT TITLE_

THE SLEEPWALKER

DATE_

2010 SPRING

TYPEFACE_

ELOQUENT SWASH

INSTRUCTOR_

BETH LADOVE

CLASS_

PHOTO NARRATIVES

CATEGORY

PHOTOGRAPHY BOOK

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FUTURE PERFECT ALICE HSUPORTFOLIO_140 THE SLEEPWALKERT IT TLE _

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PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 141

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FUTURE PERFECT ALICE HSUPORTFOLIO_14 2 THE SLEEPWALKERT IT TLE _

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PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 143

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FUTURE PERFECT ALICE HSUPORTFOLIO_14 4 THE SLEEPWALKERT IT TLE _

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PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 145

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FUTURE PERFECT ALICE HSUPORTFOLIO_146 THE SLEEPWALKERT IT TLE _

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PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 147

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FUTURE PERFECT ALICE HSUPORTFOLIO_148 THE SLEEPWALKERT IT TLE _

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PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 149

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FUTURE PERFECT ALICE HSUPORTFOLIO_150 THE SLEEPWALKERT IT TLE _

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PHOTO NARRATIVES BETH LADOVE09/10PROJECT_ COURSE _ INSTRUCTOR _ 151

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/ / / / / / / /

10THESIS: MORAL MEAT

ADVOCATE FOR HUMANELY RAISED FOOD ANIMALS

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DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 153

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002 003003

HOW MANY PEOPLE KNOW THAT most farm animals are living in squalid and dreadful conditions, are bred extremely inhumanely, and fur-thermore will be fed into the mouths of most consumers soon? In recent years, Many people today are too busy to stop to pay atten-tion to what they eat. In recent years, we have seen more and more incidents pof diseases in the meat and dairy from the news, such as foot and mouth disease, avian flu, swine flu, salmonella, and mad cow disease. Some people will still not care about the food they eat and animal treatment particularly, which they assume is not very critical. Some even avoid learning about more this issue deeper because the fact is bloody and cruel, and they are unwill-ing to change the way they eat and buy. There are a few people who are concerned with where the animals come from, what the production process is like, or even wonder what causes these problems. But there are still lots of people who don’t know the seriousness of this topic. Therefore, a large amount of inhumane factory farming is still spreading across the United States and increasing in the world. The object of this book is to stop inhumane treatment toward farm animals and also to make the meat and dairy products safer and better. It begins by exposing the truth of factory farming to let the readers understand meat manufacturing first, and then explains what we, as consumers, can do to make it better. We cannot make ev-eryone in the world become a vegetarian, but starting to cart about and inspect our food is the most fundamental way to stop animals suffering, diseases, and pollution.

FUTURE PERFECT ALICE HSUPORTFOLIO_154 MORAL MEATT IT TLE _

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002 003003

HOW MANY PEOPLE KNOW THAT most farm animals are living in squalid and dreadful conditions, are bred extremely inhumanely, and fur-thermore will be fed into the mouths of most consumers soon? In recent years, Many people today are too busy to stop to pay atten-tion to what they eat. In recent years, we have seen more and more incidents pof diseases in the meat and dairy from the news, such as foot and mouth disease, avian flu, swine flu, salmonella, and mad cow disease. Some people will still not care about the food they eat and animal treatment particularly, which they assume is not very critical. Some even avoid learning about more this issue deeper because the fact is bloody and cruel, and they are unwill-ing to change the way they eat and buy. There are a few people who are concerned with where the animals come from, what the production process is like, or even wonder what causes these problems. But there are still lots of people who don’t know the seriousness of this topic. Therefore, a large amount of inhumane factory farming is still spreading across the United States and increasing in the world. The object of this book is to stop inhumane treatment toward farm animals and also to make the meat and dairy products safer and better. It begins by exposing the truth of factory farming to let the readers understand meat manufacturing first, and then explains what we, as consumers, can do to make it better. We cannot make ev-eryone in the world become a vegetarian, but starting to cart about and inspect our food is the most fundamental way to stop animals suffering, diseases, and pollution.

DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 155

OVERVIEW_

Moral Meat is an association to make people reduce (or refuse) buying animal products from animals which were raised inhu-manely, and to help people to choose better animal products.

To achieve the goal, this association exposes the real meat that people usually eat and uncover the truth of inhumane farming style, point people to the right direction on where to buy good animal products, and help them to recognize labels of animal products indicating food safety and great quality.

PROCESS_

The concept of this topic and the book is to tell the truth to people with a more friendly and interesting way, to make this issue more approachable. This book was designed with comic style to soften the harsh effect of the topic, and it also help to describe this serious issue more clearly. On top of the book, there will be a campaign to make people more familiar with this topic without using gory images and scary documentaries that people tend to avoid.

RESULT_

A Book, website, a stationery system, posters, postcards, bro-chures, and package design

We will have concerned the meat we buy

PROJECT TITLE_

MORAL MEAT

DATE_

2010 SFALL — 2011 SUMMER

TYPEFACE_

ELEMENTA, SERIFA

INSTRUCTOR_

JJ HA, ARIEL GREY

CLASS_

DIRECTED STUDY

CATEGORY

PRINT, WEBSITE, PACKAGING

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FUTURE PERFECT ALICE HSUPORTFOLIO_156 MORAL MEATT IT TLE _

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GREENWASHI can attest that most of labels you see on the packages are lies.

DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 157

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FUTURE PERFECT ALICE HSUPORTFOLIO_158 MORAL MEATT IT TLE _

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DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 159

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FUTURE PERFECT ALICE HSUPORTFOLIO_160 MORAL MEATT IT TLE _

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DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 161

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FUTURE PERFECT ALICE HSUPORTFOLIO_162 MORAL MEATT IT TLE _

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DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 163

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DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 165

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FUTURE PERFECT ALICE HSUPORTFOLIO_166 MORAL MEATT IT TLE _

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DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 167

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DIRECTED STUDY ARIEL GREY, JJ HA10/10PROJECT_ COURSE _ INSTRUCTOR _ 169

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Acknowledgement

This book is dedicated to my family. Pema Chou, David Hsu, Katherine Hsu, Emmanuel Jen, and Moo. Without your love and support, I would be lost.

My gratitude goes out to my family, and friends: Kay Wu, I -Chen Su, Charles Yeh, Edward Lu, Grace Chen, Olive Lee, Zack Fu, Celeste Yang, Werm, Yue Cheng, Davil Holl..., and all my friends in Taiwan who always encour-age me and consider my feelings. Special thanks to my instructors: Marry Scott, Phil Hamlett, Michael Kilgore, Ariel Grey, JJ Ha, Roland Yang, Jennifer Sterling, Stan Zienka, Macy Chadwick, and Hunter Wimmer.

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/ / / / / / / / /

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