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www.futureitsoft.com Investor Presentation February 2009
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www.futureitsoft.com
Investor PresentationFebruary 2009
www.futureitsoft.com
About the Company
Leading provider of innovative database management
software
Founded in 2005Publicly traded on OTC Bulletin Board
(Symbol: FITI.OB)
Subsidiary of a large Israeli IT holding company with over $75 million in annual sales
250 customers with over 800 licenses
Strategic partnership of Microsoft and SAP
Microsoft VeriTest Certified
www.futureitsoft.com
Our Management Team
Shmuel BacharChairman, CEOExtensive experience in corporate finance, budgeting and investment management
Ziv GadHead of R&DExtensive experience in software development, specializing in infrastructure, UI and Microsoft SQL databases
Fiona Rosenberg-NiddamDirector of International Sales & MarketingOver Ten years experience in international sales
Sherry Kagan SegalMarketing/PR/IR ManagerTwenty years of management experience specializing in technology startups, marketing and investor relations
Michael ShtarkmanDirector of National SalesOver thirty years of experience in the computer industry
www.futureitsoft.com
FutureIT’s Mission
Knowing our market – the Microsoft environment• System administrators• Database administrators• Mission specific solutions• Dynamic and modular solution packages• Save time/money
Creating easy-to-use and affordable applications• Easy to use and implement• Dynamic & modular• Provides an actual benefit• Immediate and measurable ROI
Become recognized experts in IT solutions• Reflect reliability• Gain trust of potential customers• Customers looking for our products
www.futureitsoft.com
A few words about Microsoft SQL
What is a Microsoft SQL Server?• Relational database management system (RDMS)• Holds a business’ key data• Retains the majority of an organization’s mission critical systems (e.g.
SAP, Microsoft CRM… etc)
Why is managing SQL Server crucial?• Avoid critical data loss due to lack of backup• Avoid slow response time by applying ongoing optimizations• Avoid downtime by identifying and alerting errors before they happen• Avoid time loss by efficiently detecting faults
www.futureitsoft.com
Industry Environment
Who is a potential customer?• Database administrators (DBAs) looking for efficient tools to
administer their SQL Server environment• Network administrators seeking to deepen their SQL Server
management skills and responsibilities• Management looking to save time and money
The state of the worldwide economy• Customers today are looking for efficient tools that help them save
time and money• Immediate ROI
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Potential Market
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What is EZManage SQL?
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Some of our valued customers
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What our customers are saying: Thames River Capital
“Since we started working with EZManage SQL, I simply don’t hear any more complaints about the database being offline or being slow…”
Robert Cokerill IT Infrastructure Manager
www.futureitsoft.com
What our customers are saying: VISA CAL
“The implementation was very simple, requiring very limited training, and we like EZManage SQL’s all-in-one packaging. The ability to execute a change across multiple databases simultaneously without having to repeat the change manually for each database, represents a huge savings.”
Uzi Dvir, DBA Group Leader
Leonid GorlikovData Systems Manager
www.futureitsoft.com
What our customers are saying: Audio Codes
“We were looking for a simple but reliable solution that would notify us if there were issues on the horizon…”
Gadi Holdengreber, Director of IT Infrastructure
Leonid GorlikovData Systems Manager
www.futureitsoft.com
Goals & the overseas market
Proven success in the Israeli market• Software installed at hundreds of locations – including small, medium
and enterprise clients• High rate of renewal – over 95%• Success across multiple verticals including banking, finance,
pharmaceuticals , shipping, telecommunications, billing and advertising
Business model• Customizing applications to be better suited to indirect sales (e.g.
resellers, partners, 3rd party website download)• Innovative methods of payment- PAYS (Pay as You Save,) SaaS, and more
www.futureitsoft.com
EZManage SQL Competition
Our main competitors• Quest• Idera• Redgate• All are expensive, complicated to install and require advanced
database knowledge to use
Large market (and large sized competitors) • Largest competitor (Quest) has successfully educated market
regarding awareness of need for product
Our advantages• Affordable, easy to use, with an instantaneous ROI• Specialize in specific areas of SQL management• Demand driven development - flexibility regarding optimizing market
opportunities and roadmap
www.futureitsoft.com
Historical Sales
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
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Q1 07Q2 07Q3 07Q4 07Q1 08Q2 08Q3 08Q4 08
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Number of EZManage SQL Licenses sold
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A Look Ahead…
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Technological Considerations
Keeping abreast of the technological race• Creating unique framework-based modular packages providing
maximum flexibility, reliability and unified interface for both existing and future products
• Remaining up-to-date with the latest development methods (i.e. Framework 3.5)
Flexible activation process• Support for different marketing modules (e.g. cloud computing,
software as a service, stand-alone applications and more)
www.futureitsoft.com
FutureIT’s future objectives
Extend partner network
Increase brand name recognition overseas
Expand web presence as industry experts
Advance R&D roadmap
Extend Microsoft product line beyond SQL
www.futureitsoft.com
Contact details:
Shmuel BacharChairman, [email protected]: +972.50.657.8118
Sherry Kagan SegalMarketing/PR/IR [email protected]: +972.544.637.296
www.futureitsoft.com
FORWARD LOOKING STATEMENTS
This presentation contains various "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and within the Private Securities Litigation Reform Act of 1995, as amended. Such forward-looking statements reflect our current view with respect to future events and financial results. Forward-looking statements usually include the verbs, "anticipates," "believes," "estimates," "expects," "intends," "plans," projects," "understands" and other verbs suggesting uncertainty. We remind readers that forward-looking statements are merely predictions and therefore inherently subject to uncertainties and other factors and involve known and unknown risks that could cause the actual results, performance, levels of activity, or our achievements, or industry results, to be materially different from any future results, performance, levels of activity, or our achievements expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. We undertake no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
