CASE STUDY

Spice Up Your Campaign

Hierbas Organicas / Organic Herbs of Mexico is a company dedicated to distribution of the best-related Tea, Herbs and Spices products.

Hierbas Organicas was born in 2013 in order to bring better quality products to their customers and find teas, spices, herbs, superfoods, accessories and many more things that will make customers live, be on healthy diet and give body what it needs.

Hierbas Organicas have a variety of organic and standard products to suit all tastes, since the organic herbs is their main goal for customer satisfaction.

AboutHierbas Organicas

www.hierbasorganicas.com.mx

Challenge

Hierbas Organicas challenge was common for small businesses. Company has been looking for a solution that would enable a more personal touch with their customers. Ideally a smart email automation tool.

At the same time Hierbas Organicas needed to nurture relationship with their first time buyers customers. Increased number of repeat-buyers has been required to achieve intended company growth.

Why Futurelytics?

Futurelytics seemed to be the right candidate for cooperation not only as a tool, but also very cost effective. Our team of experts can quickly bring-up best practises in data analytics and customer-retention space .

Hierbas Organicas e-shop is running on Shopify. At the same time they use Mailchimp for email campaigns with their current and prospective customers. Futurelytics has instant integration with Shopify on one side and also Mailchimp on the other side.

It was a matter of one-click to sync synced their e-shop’s data into Futurelytics. Thanks to Mailchimp API the email list with the subscribers was easily linked as well. Easiness to use and fast results are a huge benefits for Hierbas Organicas.

Solutions

1. Behavioral segmentationIt takes few minutes to process the purchase history. The system automatically recognized various customer segments and potentials with the possibility of being improved. By discovering two particularly big segments of rather lapsed customers requiring activation, Jose Alberto Apezteguia - Hierbas Organicas CEO, immediately knew, who to approach and how.

Directly from Futurelytics dashboard he has been able to create relevant Mailchimp campaigns while readymade email templates were a nice surprise. After that it was easy to finish email designed and start sending relevant messages.

2. Predictive product recommendationFuturelytics ready-made email templates contain dynamic sections with recommended products. Those recommendations are based on purchase history. A predictive model analyzes past customers behavior and suggests up to three products that each customer is most likely to purchase. Thorough measurements indicate that these recommendations are roughly 85 % more likely to bring conversions compared to random product offering.

3. Customer retention automationAfter the initial validation Jose Alberto decided to automate their weekly emails based on Futurelytics behavioral segmentation and keep enhancing the email content by predictive product recommendations. Futurelytics has determined the best days for sending the emails which is has made Hierbas Organicas marketer smarter.

Results

Once Jose Alberto has seen the campaigns results, he was blown away by the generated revenue. The campaigns have exceeded expectations more than four times.

Furthermore, we have observed 55 % higher email Open Rate and 47 % higher Click Rate compared to previous campaigns.

The eshop also registered extraordinarily high number of orders from returning customers, which actually was the goal. That has resulted in historically highest customer loyalty achieved after an email campaign. Customer loyalty was almost DOUBLED compared to the average impacts achieved before.

Last but not least we saw that the Average Order Value resulting from Futurelytics-driven campaigns has been 75 % higher than AOV from other efforts so far.

Higher email Open Rate

Higher CTR

Contact

www.futurelytics.com

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