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@DavidRose
enchantedobjects.com
ditto.us.com
Ambient Umbrella
Enchanted Objects are ordinary things, made extraordinary
these stories run in our cultural bloodstream
Narcissistic desire, satisfied in a looking glass
The desire to know...
A single pixel browser
Orb
Fishing
Fishing
Fishing
Fishing
Fishing
Pervasive is persuasive
Energy Joule encourages electric conservation with a realtime, in-home display
Public
is even more persuasive
Weasley’s clock
Google Latitude Doorbell
ENCHANTED OBJECTS
Proverbial Wallets (MIT)
This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose.
Control group=71% of doses taken
This is what adherence looks like with GlowCaps
Over 95% of doses taken over 6 months
GlowCaps
Blister Packs
VITALITY Card
Injectables
Zeo
Meds Food Sleep
KeyFobAffectiva watch
Prosody analysis
Activity
Front-facing cameras
Mood + Stress
HapiFork
Wearable cameras automate life-loggingLife-logging cameras need image recognition
photos automatically captured 2x/min. sped up 300x
cambridge july 10th copenhagen june 27
Ditto finds small, blurry, distorted, partial logos and patterns, to reveal how people actually use products.
Already has data on most CPG brands, Restaurant, Sports, & Fashion brands
But 85% of these photos are missed
NO SEARCHABLE TEXTJack Daniels Whiskey
NO SEARCHABLE TEXTMonster Energy
NO SEARCHABLE TEXTBand Aid/Hello Kitty
And natural, authentic photos are more valuable
Pop music fans drink which brands?Pop music fans drink which brands?
