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Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Date post: 20-Jan-2015
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These are some of my favourite memes and bottom lines from 10+ recent slideshows and presentations see http://www.futuristgerd.com/category/gerd/gerds-presentations/ and www.gerdtube.com for videos
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Clip via IBM / Youtube Exponential Societal Changes
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Page 1: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Clip via IBM / YoutubeExponential Societal Changes

Page 2: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)
Page 3: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

The end of ‘going online’ is near: connectivity, and information becomes like water or electric powerSocial-Local-Mobile (SoLoMo) + Big Data + Cloud +AI

Page 4: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)
Page 5: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Image of BP platform via US Coast Guard

Data is quickly becoming more valuable than Oil.

Page 6: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)
Page 7: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

BRICs / CIVETS / MINTS: digital transformation will be even faster, expect a series of leaps that are not feasible in US / EU

Twitter: @gleonhard

Page 8: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

1 2 4 8 16 32 64“How does a person go broke? Gradually, then suddenly”

Ernest Hemingway

Page 9: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

How many components of your business are digitally contestable ?

Page 10: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Previously closed/walled businesses that have been cracked open by ‘great tech and smart people’: HR, Banking…

Page 11: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

How can your company become an ‘Exponential Organization’ ?

Page 12: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Emotional Intelligence Subjective Reasoning

Social Intelligence Imagination Negotiation Questioning Empathising Storytelling Connecting Creativity

Design

Page 13: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

http://www.flickr.com/photos/bobsfever/7034556759/in/photostream/

“Machines are for answers, humans are for questions” (Kevin Kelly)

Page 14: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

The end of silos: time to innovate beyond the core!

Page 15: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Photo by iamos - http://flic.kr/p/5uUFSo

Media pre SoLoMo: provide mousetraps for advertisers

Page 16: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Massive gains in Marketing Intelligence driven by Big Data, SoLoMo, AI, NUI

Page 17: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Ubiquitous low-cost connectivity will bring…Even more market fragmentation Less mass-markets, more hits in niches Brands can increasingly ‘go direct’ Big Data moves centre-stage Privacy is major concern #datawars Digital hyper-efficiency everywhere Digitally-native disruption abounds

Even more market fragmentation Less mass-markets, more hits in niches Brands can increasingly ‘go direct’ Big Data moves centre-stage Privacy is major concern #datawars Digital hyper-efficiency everywhere Digitally-native disruption abounds

Page 18: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Broadcasting meets Broadbanding: First the Medium, then the Message, too!

Page 19: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Social Media-Telecom-eCommerce-BroadcastersFacebook is paying more than double its annual revenue for a chat

program that has little revenue. The purchase price is slightly more than the market value of Sony Corp. "Facebook is the leading global social-sharing utility. Now, it has a significant opportunity to be the leading global communications utility," RBC Capital Markets said in a note.

Page 20: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Image of BP platform via US Coast Guard

Interaktion before transaction: the future of marketing

Page 21: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

What happened to media will also happen to other sectors: digital hyper-efficiency

Page 22: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

When content becomes disembodied…Source: TheAtlantic.com

‘New Generatives’ become crucial

Page 23: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Increasing Scarcity inside

Increasing Abundance

outside

Page 24: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

“We give the greatest subjective value to things that are relatively scarce”

(Ronald Inglehart)

Page 25: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Broadcast & Print

Cable & Satellite

The evolution of content, media and entertainment

Cloud (+ social + mobile)

Page 26: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Films, TV, Music, Print: from Unit Economy to Access Economy

Page 27: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

The Future is OTT. Liquidity. Relevance.

Page 28: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

“Software is eating the world” (Marc Andreessen)Inevitable transfer of value from traditional companies to software companies

Page 29: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Global Paradigm Shift in Marketing | Advertising | Public Relations | Branding

Page 30: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

=

Page 31: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Wearable computing will likely become as common as smart phonesMoto 360 Android / Google

Page 32: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Google Now is only the very tip of the AI iceberg: automation, real-time data, inter-connectivity, technology in the background,

NUIs / voice / gesture control, intelligent digital assistants…

Google Now via Youtube

Page 33: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

The automation of everything?

Page 34: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

The automation of jobs: huge changes are imminentLive demo of Quartz interactive graphic http://qz.com/202312/is-your-job-at-risk-from-robot-labor-check-this-handy-interactive/

Page 35: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

If Advertising is ‘entertainment that shapes culture’ can it be ‘automated’ ?

Page 36: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Works for ‘data’ but not for ‘in-between-the-data’

Page 37: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Businesses must become extremely data-smart & technologically super-intelligent

- and even more extremely human

In a recent lecture at Harvard University neuroscientist Jeff Lichtman, who is attempting to map the human brain, has calculated that several billion petabytes of data storage would be

needed to index the entire human brain. The Internet is currently estimated to be 5 million terabytes (TB) of which Google has indexed roughly 200 TB or just .004% of its total size.

http://www.industrytap.com/knowledge-doubling-every-12-months-soon-to-be-every-12-hours/3950

Page 38: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)
Page 39: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Trading personal data for a few coupons, digital ‘friends’ or a cool app is no longer as appealing to ‘consumers’

Page 40: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Time, relevance, value, privacy will matter more than ‘free’

http://wattsupwiththat.com/2008/12/21/jim-hansens-agu-presentation-hes-nailed-climate-forcing-for-2x-co2/

Page 41: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Total digitization, ubiquitous connectivity, machine intelligence and very very big data will require new

norms, rules and markets - and new social contracts

Page 42: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Image of BP platform via US Coast Guard

Algorithm ‘Humarithm’☯

Page 43: Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)

Social Local Mobile (SoLoMo) Connected Everything (IoT) ‘Software is eating the world’ Intelligent, Learning Machines Digital Assistants and AI Big Data in all Business ProcessesVia IBM on Youtube


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