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March 1, 2011The James Hotel – Chicago IL

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“Pain is inevitable. Suffering is optional”Unknown

We have a Choice

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Safety and Security

Four Elements of Risk to consider:

1. Personal2. Enterprise3. Physical4. Legal

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Enterprise Risk Management

Personal RiskHealthIdentity

ReputationFinancialFiduciary

Professional

Enterprise RiskEstate Planning Tools

Family BusinessTax Planning

Risk as a Planning ToolLoss Control

Physical RiskReal PropertyCollectibles

Personal PropertyIntellectual Capital

DataToys

Legal RiskPublic LiabilityPersonal InjuryEmployment

Professional LiabilityFiduciary Risk

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The Information Explosion

“adapt, manage or suffer…”John Holdren

Science and Technology advisor to the Obama Administration

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The World is Listening: What do I say?

• Share only information that you are prepared to have go public

• Be selective in choosing your online sites, as sites have their own reputations

• Consider using separate networking options for professional vs. social

• Choose your online identity wisely• Use privacy settings

Keep Track of Your Online Reputation What is being said about you online?

Goal: Start tracking and even search for yourself!

Know what information about you is available online.

• Court records• Newspaper articles• Real estate transactions• Birth date & year• Photos• Facebook

&

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Tracking and Updating Online Information

• What to Track: Look and identify the most likely online places. – Search engines: Google, Yahoo, and Microsoft– Blogosphere: Known blogs in your professional arena – Forums: Known discussion threads in your professional arena – Social networking sites: Facebook, MySpace, LinkedIn – Microblogging sites: Twitter and others– Personal rating sites: PersonalRatings.com– Corporate Web sites: Your company and your former places of work (make sure

information is updated)

• How to Track: Set up alerts. – Google alert at google.com/alerts for your full name – Technorati.com, a blog search engine– BackType, a blog comment search engine– Twinbox tracks Twitter via Microsoft Outlook– Tweatbeats.com tracks Twitter communications in real time

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“We'll become "pancake people," with wide access to information but no intellectual depth, because there's little need to contain information within our heads when it's so easy to find with a mouse click or two.”

Nicholas Carr, author

Internet and Information

How do people participate in social media?

Adults Youth What do they do?

Creators 18% 39% Create the content. Create blogs, web pages, white papers, podcasts, video

Critics 25% 43% Respond to content. Write reviews, comment on blogs, participate in forums, contribute to Wikis.

Collectors 12% 14% Organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com

Joiners 25% 58% Connect in social spaces like Facebook, LinkedIn or MySpace

Spectators 48% 66% Consume social content, such as blogs, white papers, podcasts, forums, reviews, or video

Inactives 44% 26% Neither create nor consume social media content of any kind

Ladder of Social Participation from Groundswell by Forrester Research, Inc. 2008

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Safeguarding Your Family

• Be aware of what your child is doing online

• Understand your options to respond

• Know the state, local, and Federal laws regarding online activity and bullying

• Save all communication your child does online

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Best Practices for Monitoring Employees’ Social Media Activities to Avoid Liability

• Restrict employees’ access to social networking sites based on job function requirements.

• Prohibit employees from using social networking sites, unless the job function requires it, while at work

• Provide a mechanism for reporting inappropriate social networking activity that is work related

• Immediately investigate any reported alleged inappropriate social networking activity

• Take appropriate action• Put in place a Social Media Policy

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Social Media Policies

Basic Rules for Social Media• Don’t say anything in email,

in text, or on a social networking site that you would not want printed on the front page of the local or national paper

• Don’t do business via text messaging

• Treat people how you want to be treated

Policy Thought Starters• Apply common sense • Consider a more liberal policy• Teach employees the right way

to use social media• Include what people “can do”

versus what they “can’t do”• Discuss what to do when

something goes wrong • Think about how you will

address mistakes when they occur

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James P. Kane CICPresident, HUB Personal Insurance

55 East Jackson Boulevard – Floor 14AChicago IL 60604

312 279 485James.kane@hubinternational.com

www.hubfamilyoffice.com