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FY10PlanningAcademic DivisionJune, 2009
09-10 Academic Council
Peter A. Dacin (2010)Queen’s University
• Immediate Past President
Kathleen Seiders (2011)Boston College
• President
Beth Walker (2012)Arizona State University
• President-Elect
Tom Brown (2012)Oklahoma State University
• President-Elect Designate
June Cotte (2010)University of Western Ontario
Mark Houston (2010)Texas Christian University
Sandy Jap (2011)Emory University
Charlotte Mason (2011)University of North Carolina
Gerard Tellis (2011)University of Southern California
Jule Gassenheimer (2012)Rollins College
Dwayne D. Gremler (2012)Bowling Green State University
Lisa K. Scheer (2012)University of Missouri
Academic Division Mission
The Academic Division of AMA is a global organization of marketing educators. Our principal mission is to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought by:
Facilitating knowledge exchange and marketing problem solving among marketing educators, practitioners, and public policymakers.
Offering opportunities for networking, career development and scholarly activities relevant to marketing educators.
Fostering a culture for excellence in teaching.
Supporting global initiatives for marketing educators.
Using cutting-edge technology to enhance activities and offerings.
Facilitating the application of marketing knowledge and tools to improve society.
Academic Division Vision
The Premier Marketing Organization for Marketing Educators Worldwide
• To be the recognized thought leader and an essential resource for advancing marketing knowledge and practice; and the professional development of marketing educators.
• Events– Educator Conferences
– Specialized Conferences
– Thought Leadership and other special events
– Doctoral Consortium
– Dissertation Awards
• Publications
• Cross-Fertilization– Academic-Practitioner
Academic Council Landscape (Value Delivery)
ThoughtLeadership
ProfessionalDevelopment
• Volunteer Leadership– Conference Chairs
– SIG Leadership
– Academic Council
• Cross-Fertilization– Special Interest Groups
BuildingCommunity
• Events– Prof. Dev. Tracks
– New Faculty Workshop
– Doctoral Education
– Other Targeted
• Delivering Resources– Academic Resource Center
(ARC)
– Improved Dissemination of Existing Resources
08-09 Council Task Forces
Members’ Value and Metrics• Pam Ellen, Charlotte Mason, Gerard Tellis
Events• Tom Brown, Sandy Jap, Beth Walker
SIG’s• Mark Houston, Eli Jones, Kathleen Seiders
Doc Ed/Faculty Development• Rajesh Chandy, June Cotte, Peter Dacin
6
08-09 In Review
Member Value:• E-services (ARC)
• Placement Survey
• Added Value at Summer Ed Conference (AMA Placement)
• Newsletter
Guidelines, Documentation, Communication• Pre Conference Events
• Doctoral Consortium
• SIG Resource Center
• Thought Leadership
• All Academic
08-09 in Review
Ongoing (for August):• Metrics (Post Conference Surveys)
• Volunteer Recognition
• SIG Leader Discussion Board
• Added Value at Winter Ed Conference
• Teaching-Related Resources
2009-2010
Priorities
9
2009 - 2010 Overarching Objectives[Academic Council]
• Enhance the experience for academic members and volunteers
• Integrate initiatives from recent years to improve overall execution
• Refine key processes, policies, and procedures: update and document
Objectives…more specifically
Enhance the AMA Experience• Event experiences• Website experiences• Volunteer leadership experiences
Integrate Recent Initiatives• AC committee roles• PhD project sponsorship• Doctoral consortium involvement & branding• Marketing-on-Demand/ the ARC
Refine Processes, Policies, & Procedures• Provide volunteer leadership with updated and accessible
information• Improve leadership transitions
Events Committee
• Enhance the AMA conference experience and increase brand equity• Winter Ed
• Summer Ed
• MPPC (Marketing & Public Policy)
• Doctoral Consortium
• Provide more social and networking opportunities
• Offer new conference ‘features’
• Streamline processes for volunteers
12
SIGs Committee
Support SIG leadership:• Stronger AC liaison roles• More frequent communications• Online access to membership information
SIG Leader Resource Center• Access to needed resources
• Budgeting and Plan templates/ Timelines/ Program planning guides/ Best practices
• Access to all-SIG reports and benchmarks
13
Doctoral Education/Faculty DevelopmentCommittee
• Academic placement process• Services for schools recruiting faculty • Services for academic job seekers
• Support for doctoral student development
• Conversion of doctoral students to regular members and subsequent retention
• PhD Project (attracting minorities into academic careers)
14
Other Priorities
E-ResourcesAcademic Resource Center/ Editor: Charlie Hofacker
• Revamp design and organization• Integrate academic content into
MarketingPower.com • Expand community role
Metrics• Create Report format with key division metrics to
review at council meetings• Goal: Relevant and reliable metrics consistently
assessed over time
15
Other Priorities
Classroom Resources• Content that is unavailable through other sources• ARC-supported
Membership• FY 2008: 3,270 Academic + Doctoral members
• Maintain positive membership trend
• Cultivate global membership• Encourage global leadership opportunities
• Connect with practitioners• Leverage AMA resources
ARC Redesign:
Fast Access to Most Popular Content Categories
Redesigned
Events pages and Call for Papers
Teaching materials on the ARC