© 2015 Avaya Inc. All rights reserved.
Victoria Parra
Q1-FY2016
FY15 OVERVIEW
GLOBAL TRANSLATIONS
© 2015 Avaya Inc. All rights reserved.
FY15 TRANSLATIONS OVERVIEW
INDEX
Global Support Overview
• Translations Team Results
• Going Global – What we did for Alignment
• General Metrics
• Languages in the World
Field Marketing Support Overview
• How were FMM Supported?
• AI Overview
• EU Overview
• GGM Overview
• APAC Overview
© 2015 Avaya Inc. All rights reserved.
TRANSLATIONS TEAM RESULTS*
$12.322 Saved on Translations Design executed in-house
812 Translation Jobs executed*
782 Translation Jobs funded
591 Copies in language creation
221 New final assets in language creation
203 Translation Jobs executed/Quarter (Average)
199 Jobs formatted in-house
68 Translation Jobs exectued/Month (Average)
14 Translated Languages
8 Avaya Areas Supported
2 Unified Processes
*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
GLOBAL SUPPORT OVERVIEW
© 2015 Avaya Inc. All rights reserved.
GLOBAL SUPPORT OVERVIEW
WHAT WE DID? GLOBAL ALIGNMENT
812 TOTAL TRANSLATION JOBS EXECUTED IN FY15 68 TRANSLATION JOBS EXECUTED/MONTH (Average)
*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
Regional Processes ->
Global Unification
Reports Simplification
1 2
Reports Unification
Storage Unification
3 4
© 2015 Avaya Inc. All rights reserved.
GLOBAL SUPPORT OVERVIEW
HOW MANY JOBS/MONTH?
812 TOTAL TRANSLATION JOBS EXECUTED IN FY15 68 TRANSLATION JOBS EXECUTED/MONTH (Average)
*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
9%
5%
13%
3% 4% 6%
7%
20% 21%
3%
5% 5%
FY15-OCT FY15-NOV FY15-DEC FY15-JAN FY15-FEB FY15-MAR FY15-APR FY15-MAY FY15-JUN FY15-JUL FY15-AUG FY15-SEP
FY15 - Accepted Jobs (%)
© 2015 Avaya Inc. All rights reserved.
HOW MANY JOBS/ QUARTER?
203 TRANSLATION JOBS EXECUTED/QUARTER (Average) Q3 SAW 48% OF TRANSLATION JOBS EXECUTION
GLOBAL SUPPORT OVERVIEW
*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
27%
12%
48%
13%
FY15-Q1 FY15-Q2 FY15-Q3 FY15-Q4
FY15 - Accepted Jobs (%)
© 2015 Avaya Inc. All rights reserved.
GLOBAL SUPPORT OVERVIEW
TOP 10 MOST SPOKEN LANGUAGES
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GLOBAL SUPPORT OVERVIEW
LANGUAGES/ AREA
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GLOBAL SUPPORT OVERVIEW
TRANSLATION POTENTIAL/THEATER
WE CAN GROUP LANGUAGES INTO LOCALIZABLE AND NOT-LOCALIZABLE CATEGORIES. THE FIRST ONES CAN EXTEND THE ORIGINAL TRANSLATION POTENTIAL ALLOWING THE
TRANSLATION TO BE LOCALIZED TO SERVE A NEW REGION. *including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
LG LG/ MAIN THEATER LOCALIZABLE INTO
LG EXTENDED THEATER COVERAGE
EN-US APLICABLE INTO ALL THEATERS
LOC
ALI
ZAB
LE
ES-XL AI ES-EU AI/EU
PT-BR AI PT AI/EU
FR EU FR-CA AI/EU
FR-CA AI FR AI/EU
ES EU ES-XL AI/EU
zh-CN GGM zh-TW GGM (x2)
NO
T LO
CA
LIZA
BLE
JA APAC
DE EU
RU GGM
IT EU
KO APAC
AR-SA GGM
PL EU
© 2015 Avaya Inc. All rights reserved.
GLOBAL SUPPORT OVERVIEW
HOW MANY JOBS/LANGUAGE?
SPANISH (LATAM), PORTUGUESE (BRASIL) , SIMP. CHINESE & FRENCH (FRANCE) WERE THE TOP 4 LANGUAGES INTO WHICH MORE MATERIALS WERE TRANSLATED WITH
150, 142, 90 & 72 REQUESTS ACCORDINGLY. *including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations. Graph shows translations coming from any source language
#1 #6 #2
# Ranking (Most Spoken
Language WW) – Ref Slide 6
Localizable LG – Ref.
Slide 8
18% 17%
11%
9% 8% 8% 8% 7% 7%
3% 2% 1%
ES-XL PT-BR zh-CN FR JA DE RU IT KO FR-CA ES EN-US
FY15 - Accepted Jobs (%)
Some FR-CAN and ES Jobs were adapted (not
requested and do not appear on this graphs)
© 2015 Avaya Inc. All rights reserved.
GLOBAL SUPPORT OVERVIEW
HOW MANY JOBS/ ASSET TYPE?
115 WEBSITE COPIES, 114 FACT SHEETS, 103 EMAILS COPIES, 152 ASSETS RELATE TO CAMPAIGN COLLATERALS (Emails, LP, TYP, Sorround Assets)
*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
Other Translated Asset Types (<20 requests): Guide, Boilerplate, Newsletter, Infographic, Case Study, E-book, Presentation, Video Script, Email Header, Press Release, Brochure, Poster, Video Transcript, Campaign Kit, Letter, Registration Page, Announcement, Article, PPT Transcript, Registration Form, Video Transcript & Translation
Website Fact Sheet EmailCampaignCollateral
Email/Landing Page/TY
Page
CampaignCollaterals/Email/LandingPage/TYP
age
GeneralDocument/
OtherWhitepaper Blog
SocialMedia
NewsletterPMC
AbstractPress
ReleaseGuide Boilerplate Brochure Infographic
VideoScript
Case Study E-bookPresentatio
nEmail
Header
% 14% 14% 13% 7% 6% 5% 5% 5% 3% 3% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1%
0%
2%
4%
6%
8%
10%
12%
14%
16%
FY15 - Accepted Jobs (%)
© 2015 Avaya Inc. All rights reserved.
GLOBAL SUPPORT OVERVIEW
HOW MANY JOBS/ SOLUTION?
26% OF TRANSLATION JOBS RELATE TO NETWORKING PORTFOLIO 18% OF TRANSLATION JOBS RELATE TO MIDMARKET PORTFOLIO
*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
26%
18% 17%
14% 13% 11%
2% 0%
Networking Midmarket Corporate CustomerEngagement
All Solutions Team Engagement Services Cloud
FY15 - Accepted Jobs (%)
© 2015 Avaya Inc. All rights reserved.
GLOBAL SUPPORT OVERVIEW
HOW MANY JOBS/ AVAYA AREA?
50% OF TRANSLATIONS JOBS WERE REQUESTED BY GLOBAL CAMPAIGNS TEAM (404 Jobs) 22% OF TRANSLATION JOBS WERE REQUESTED BY GLOBAL FMM TEAM (182 Jobs)
*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
50%
22%
11% 8% 8%
Campaign Field Marketing .COM Sales/Channel Enablement Communications/PR/SocialMedia
FY15 - Accepted Jobs (%)
Other Requesting Marketing Areas: Solutions Marketing, Services, Customer Reference Program
© 2015 Avaya Inc. All rights reserved.
HOW MANY JOBS REQUIRED
DESIGN SUPPORT (DTP)?
$12,322 ARE THE SAVED COSTS ASSOCIATED TO IN-HOUSE DESIGN SUPPORT (vs. AGENCY DTP)
221 TRANSLATION JOBS EXECUTED REQUIERED DTP SUPPORT
591 TRANSLATION JOBS EXECUTED WERE COPIES/NOT FINAL DOCUMENTS
GLOBAL SUPPORT OVERVIEW
$12,322
*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.
27%
73%
FY15 - JOBS REQUIERING DTP/FORMATTING (%)
AVAYA/T.COM NONE
DTP Performer DTP # AVAYA 199
T.COM 22
NONE 591
FY15 TOTAL 812
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FY15 FMM SUPPORT OVERVIEW
HOW WERE GLOBAL FMMs
SUPPORTED?
22% OF ALL TRANSLATED JOBS CORRESPOND TO FMM REQUESTS
19% OF ALL ASSOCIATED TRANSLATION COSTS CORRESPOND
TO FMM REQUESTS
53% OF ALL FMM TRANSLATIONS WERE REQUESTED IN Q3
FMM JOBS WERE EXECUTED INTO 11 LANGUAGES
© 2015 Avaya Inc. All rights reserved.
FY15 FMM SUPPORT OVERVIEW
HOW WERE GLOBAL FMMs
SUPPORTED?
REQUESTED LANGUAGES: 1st: SPANISH-LATAM 2nd: CHINESE-SIMP
3rd: PORTUGUESE-BRAZIL
SOURCE LANGUAGES: 1st: ENGLISH
2nd: GERMAN 3rd: SPANISH-LATAM
182 TRANSLATION JOBS EXECUTED YEARLY
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FY15 FMM SUPPORT OVERVIEW
HOW WERE GLOBAL FMMs
SUPPORTED?
30 28
25
20 19
13 12 10 10
5 4 3 2 1
FY15 – Requested Jobs (#)
TOP REQUESTORS: Ma. José Lucich (SC -LATAM) – C. Zhang (China) – C. Vasconcelos (BR-LATAM)
© 2015 Avaya Inc. All rights reserved.
FY15 FMM SUPPORT OVERVIEW
HOW WERE GLOBAL FMMs
SUPPORTED?
AI WAS THE MOST SUPPORTED THEATER WITH 101 TRANSLATION REQUESTS, FOLLOWED BY EUROPE WITH 36.
55%
20% 18%
7%
100%
AI EU GGM APAC TOTAL
FY15 - FMM Requested Translations Jobs/Theater (%)
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FY15 FMM AI FMM SUPPORT
FMM Job Owner # Jobs Requested
Maria Jose Lucich 30
Cida Vasconcelos 25
Maggie Bautista 20
Stephanie Marier 13
Jairo G. Consuegra 10
Guadalupe Hugony 2
Susan Pulfer 1
Showing Asset Types w/ +5 requests
• 101 FMM Translations Requests
• 305 In-langauge Campaing Assets Delivered
• 6 In-language Campaigns Delivered
• 7 Requestors
• Top Requested Asset: Fact Sheets
• Top Request BU: Team Engagagement
FY15 - MM Camp. FY15 - NW Camp.
Spa-Latam 55 38
Por-Bra 64 38
Fre-Can 73 37
Total 192 113
45%
9% 8% 8% 7% 7% 5%
Fact Sheet Press Release Blog Email Case Study Infographic GeneralDocument/Other
FY15 - AI FMM Requests/Asset Type
27% 25%
21%
16%
5% 3% 2% 2%
TeamEngagement
Networking All Solutions Corporate Midmarket Cloud CustomerEngagement
Services
FY15 - AI FMM Requests/Job Portfolio
© 2015 Avaya Inc. All rights reserved.
FY15 FMM EU FMM SUPPORT
Showing Asset Types w/ +2 requests
• 36 FMM Translations Requests
• 235 In-langauge Campaing Assets Delivered
• 6 In-language Campaigns Delivered
• 3 Requestors
• Top Requested Asset: Fact Sheets
• Top Request BU: Networking.
FMM Job Owner # Jobs Requested
Anna Banfi 19
Arturo Pradana 12
Beate Menning 5
FY15 - MM Camp. FY15 - NW Camp.
German 33 38
Italian 40 37
Spa-EU 51 36
Total 124 111
39%
22%
8% 6% 6% 6%
Fact Sheet Email Presentation E-book Letter Video Script
FY15 - EU FMM Requests/Asset Type
36%
28%
19%
14%
3%
Networking Corporate All Solutions Team Engagement Midmarket
FY15 - EU FMM Requests/Job Portfolio
© 2015 Avaya Inc. All rights reserved.
FY15 FMM GGM FMM SUPPORT
Showing Asset Types w/ +2 requests
• 32 FMM Translations Requests
• 173 In-langauge Campaing Assets Delivered
• 6 In-language Campaigns Delivered
• 2 Requestors
• Top Requested Asset: Fact Sheets
• Top Request BU: Team Engagement
FY15 - MM Camp. FY15 - NW Camp.
Russian 45 38
Simp. Chinese 38 37
Tr. Chinese 8 7
Total 91 82
FMM Job Owner # Jobs Requested
Cathy Zhang 28
Dmitry Dyachenko 4
50%
22%
13% 6% 6%
3%
TeamEngagement
Networking Corporate All Solutions Midmarket Services
FY15 - GGM FMM Requests/Solution
69%
6% 6% 3% 3% 3% 3% 3% 3%
FY15 – GGM FMM Requests/Asset Type
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FY15 FMM APAC FMM SUPPORT
Showing Asset Types w/ +2 requests
• 13 FMM Translations Requests
• 147 In-langauge Campaing Assets Delivered
• 4 In-language Campaigns Delivered
• 2 Requestors
• Top Requested Asset: Fact Sheets/Emails
• Top Request BU: All Solutions
31%
23%
15% 15% 15%
All Solutions Networking Corporate Services Team Engagement
FY15 - APAC Translations/Solution
31% 31%
15%
8% 8% 8%
Email Fact Sheet website GeneralDocument/Other
Poster Video Script
FY15 - APAC Translations/Asset Type
FY15 - MM Camp. FY15 - NW Camp.
Japanese 37 38
Korean 34 38
Total 71 76
FMM Job Owner # Jobs Requested
Kase Takeshi 3
Kayeon Han 10