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Fyp Adil Final (2)

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  • 7/26/2019 Fyp Adil Final (2)

    1/111

    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS,

    AND TRUST TOWARDS ADOPTION OF INTERNET BANKING AMONGCOLLEGE STUDENTS IN KAZAKHSTAN

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    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

    *)/0

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

    AKNOWLEDGEMENT

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    ADILKHAN ZHAKSYLYKTP)*+)- 1

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

    ABSTRACT

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    ADILKHAN ZHAKSYLYKTP)*+)- 2

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

    T"&l' () C(#*'#*$

    AKNOWLEDGEMENT.......................................................................I

    ABSTRACT....................................................................................II

    LIST OF TABLES............................................................................V

    LIST OF FIGURES.........................................................................VI

    CHAPTER ONE...............................................................................21.1 BACKGROUND OF THE STUDY................................................................21.2 PROBLEM IDENTIFICATION.....................................................................41.3 RESEARCH OBJECTIVES.......................................................................... 7

    1.3.1 GENERAL OBJECTIVE.......................................................................71.3.2 SPECIFIC OBJECTIVES......................................................................7

    1.4 HYPOTHESIS OF THE STUDY...................................................................81.5 SIGNIFICANCE OF THE RESEARCH..........................................................8

    1.5.1 THEORETICALPERSPECTIVE........................................................................81.5.2 MANAGEMENTPERSPECTIVE.......................................................................81.5.3 ACADEMICPERSPECTIVE............................................................................1.! LIMITATION OF THE STUDY.....................................................................1.7 DEFINITION OF TERMINOLOGY.............................................................1"1.8 RESEARCH FRAME#ORK......................................................................111. SCOPE OF THE STUDY..........................................................................12

    CHAPTER TWO LITERATURE REVIEW...........................................142.1 INTRODUCTION....................................................................................142.2 ADOPTIONOFINTERNETBANKING$DEPENDENTVARIABLE%..............................142.3 FACTORSINFLUENCINGTHEADOPTIONOFINTERNETBANKING...........................15

    2.3.1 Perceived ease o !se "I#de$e#de#% Varia&'e 1(...........................1)2.3.2 Perceived !se!'#ess "I#de$e#de#% Varia&'e 2(.............................1*2.3.3 Tr!s% "I#de$e#de#% Varia&'e 3(......................................................17

    2.4 RELATEDTHEORIESONONLINEBANKING.....................................................12.+.1 Tec,#o'o- acce$%a#ce /ode' "TA0(............................................12.+.2 i!sio# o I##ova%io#s T,eor "OI(...........................................242.+.2.1 Re'a%ive adva#%a-e....................................................................242.+.2.2 Co/$'e5i%................................................................................. 212.+.2.3 Co/$a%i&i'i%.............................................................................. 212.+.2.+ O&serva&i'i%.............................................................................. 222.+.2.) Tria'a&i'i%...................................................................................22

    CHAPTER THREE REASERCH METHODOLOGY...............................24

    3.1 RESEARCHDESIGNANDSAMPLINGPOPULATION.............................................243.2 INSTRUMENTATIONS.................................................................................2!

    3.2.1 I#%er#e% Ba#6i#-............................................................................2*3.2.2 Perceived se!'#ess....................................................................273.2.3 Perceived Ease o !se...................................................................2

    ADILKHAN ZHAKSYLYKTP)*+)-

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    2.3.2.+ Tr!s%........................................................................................... 343.3 DATAANALYSIS......................................................................................323.4 ETHICALCONSIDERATION..........................................................................323.5 SUMMARYOFRESEARCHMETHODOLOGY.......................................................32

    CHAPTER FOUR - DATA PRESENTATION AND ALYSIS......................34

    4.1 INTRODUCTION.........................................................................................344.2 RELIABILITYSTATISTICS..............................................................................354.3 RESPONDENTSDEMOGRAPHIC.....................................................................3!

    +.3.1 Ge#der.......................................................................................... 3*+.3.2 A-e -ro!$......................................................................................37+.3.+ I#co/e ra#-e................................................................................ +4+.3.) %i'i8a%io# o I#%er#e% a#d ,o9 o%e# %,e are !se i%.....................+2+.3.* P!r$ose o !si#- I#%er#e%..............................................................+3

    4.4 INTERNETBANKING...................................................................................444.5 TRUST....................................................................................................4!4.! PERCEIVEDEASEOFUSE...........................................................................484.7 PERCEIVEDUSEFULNESS............................................................................5"

    4.8 MULTIPLEREGRESSIONSANALYSIS................................................................52CHAPTER FIVE FINDINGS, RECOMMENDATION AND CONCLUSION.

    5.1 INTRODUCTION.........................................................................................555.2 RESEARCHOBJECTIVESANDFINDINGS..........................................................555.3 RESEARCHIMPLICATIONS............................................................................58

    ).3.1 Perceived Ease o se "I#de$e#de#% Varia&'e 1(...........................):).3.2 Perceived se!'#ess "I#de$e#de#% Varia&'e 2(............................)).3.3 Tr!s% "I#de$e#de#% Varia&'e 3(......................................................*1

    5.4 RECOMMENDATION....................................................................................!1).+.1 Raise A9are#ess...........................................................................*2).+.3 esi-#i#- ser Frie#d' I#%erace.................................................*3

    5.5 LIMITATIONOFTHERESEARCH.....................................................................!4

    5.! SUGGESTIONFORFUTURERESEARCH...........................................................!45.7 CONCLUSION...........................................................................................!5

    !." REFERENCES.........................................................................!!

    #." APPENDICES.........................................................................#

    ADILKHAN ZHAKSYLYKTP)*+)-

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    Li$* () T"&l'$

    Table 1: Likert 5 Scales___________________________________________________38

    Table 2: Reliability Statistics______________________________________________42

    Table 3: Gender of the respondents_________________________________________43

    Table 4: !e of the respondents____________________________________________44

    Table 5: "i!hest ed#cation le$els of the respondents____________________________45

    Table %: &nco'e ran!es of the respondents____________________________________4(

    Table (: )tili*ation of &nternet_____________________________________________4+

    Table 8: ,#rpose of #sin! &nternet__________________________________________5-

    Table +: .#ltiple Re!ression nalysis_______________________________________5+

    ADILKHAN ZHAKSYLYKTP)*+)-

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

    Li$* () Fi+-'$

    /i!#re 1: Theoretical /ra'e0ork___________________________________________18

    /i!#re 2: Sa'ple si*e____________________________________________________31

    /i!#re 3: Gender of the Respondents________________________________________44

    /i!#re 4: !e of the Respondents___________________________________________45

    /i!#re 5: "i!hest d#cation le$el__________________________________________4%

    /i!#re %: &nco'e Ran!e__________________________________________________48

    /i!#re (: )tili*ation of &nternet____________________________________________4+

    /i!#re 8: ,#rpose of #sin! &nternet_________________________________________51

    /i!#re 1-: S). of Tr#st__________________________________________________54

    /i!#re 11: S). of ,ercei$ed ease of #se_____________________________________5%/i!#re 12: S). of ,ercei$ed )sef#lness_____________________________________58

    /i!#re13: Re!ression___________________________________________________1--

    /i!#re14: o'p#te ariable_____________________________________________1--

    /i!#re15: Reliability nalysis____________________________________________1-1

    /i!#re1(: ariable $ie0_________________________________________________1-2

    /i!#re18: reatin! "isto!ra'____________________________________________1-2

    ADILKHAN ZHAKSYLYKTP)*+)-

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

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    CHAPTER ONE.

    INTRODUCTION

    ADILKHAN ZHAKSYLYKTP)*+)- 1

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    CHAPTER ONE

    /0/ BACKGROUND OF THE STUDY

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    ADILKHAN ZHAKSYLYKTP)*+)- 3

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    /01 PROBLEM IDENTIFICATION

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    /07 RESEARCH OB8ECTIVES

    /070/ GENERAL OB8ECTIVE

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    /09 HYPOTHESIS OF THE STUDY

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    /0: SIGNIFICANCE OF THE RESEARCH

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    /0; LIMITATION OF THE STUDY

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    /0< DEFINITION OF TERMINOLOGY

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    /0@ RESEARCH FRAMEWORK

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    /0 SCOPE OF THE STUDY

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    CHAPTER TWO.

    LITERATURE REVIEW

    ADILKHAN ZHAKSYLYKTP)*+)-

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    CHAPTER TWO LITERATURE REVIEW

    10/ INTRODUCTION

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

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    ADILKHAN ZHAKSYLYKTP)*+)-

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  • 7/26/2019 Fyp Adil Final (2)

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

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    ADILKHAN ZHAKSYLYKTP)*+)-

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

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    CHAPTER THREE.

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

    CHAPTER FOUR.

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    ADILKHAN ZHAKSYLYKTP)*+)- 33

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    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

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    ADILKHAN ZHAKSYLYKTP)*+)- 34

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  • 7/26/2019 Fyp Adil Final (2)

    52/111

    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

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    ADILKHAN ZHAKSYLYKTP)*+)- 44

  • 7/26/2019 Fyp Adil Final (2)

    53/111

    AN EXPLANATORY STUDY ON EASE OF USE, PERCEIVED USEFULNESS, AND TRUST TOWARDS

    ADOPTION OF INTERNET BANKING AMONG COLLEGES STUDENTS IN KAZAKHSTAN

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