1. FYP FINAL PRESENTATIONDESIGN PROJECT 1 (DIGITAL MEDIA)MMD3033Ibnu Ambara1071114222

2. FIXED GEARA fixed-gear bicycle (or fixed-wheel bicycle, sometimes known as a fixie) is a bicycle that hasno freewheel, meaning it cannot coast, because the pedals are always moving when thebicycle is in motion. 3. PROJECT PROPOSALTitleFixed GearTheme: UrbanismAim & Objectives :1) To give information about thelifestyle of the Fixed Gear rider in KualaLumpur2) To make Fixed Gear rider as a safer sports3) To research on the role of technology as a medium or channel in the digital culture4) To make rider more stylish 4. Problem Identification :Fixed gear also transformed from track bike racing in velodrome to be anurbanism sub culture. Even so, this bicycle is dangerous due of not having gearsand breaks. Also, and not all fixed gear bike rider care about their properequipment. Now a days fixed gear to be a lifestyle but so many teenagers dontunderstand how to use properly the fixed gear bike and the equipment or fashion- How to make riding more fun and artsy.- How to fashionable in fixed gear 5. Ideation & Concept:1) Pop Culture2) Video MappingDesign Approach:1) Info Graphic2) Audio Visual 6. Research & AnalysisHISTORYFixed Gear started out as a messenger that delivers good around town.After that, fixed Gear grew as a sports that makes it a raw form of exercise.The popularity of fixed Gear makes it a trend among hipsters. 7. Research Method:InterviewInterview session with Fixed Gear riders that have been riding fixed gear since long time.To get their experienceOwn ExerienceFixed gear rider usually hangout after riding in Kuala Lumpur. Fixed gear rider also ridein townto spend their leisure time 8. AnalysisAfter completing the research methods, what I can conclude is that fixed gear issuitable for people who are into extreme sports. There are no brakes and gearsat the bicycle so it made it dangerous. I discover a projection mapping on thebike to give information people the lifestyle of the Fixed Gear rider in KualaLumpur with artsy way. 9. Contextual Studiesfixed gear normally comes in big groups, like Ratskl, Midfix and many more.They usually ride in big numbers, so this is a healthy way of socializing by doinghealthy activities. Not just by cycling, there are favorite spot for these riders tohang out and talk about fixed gear, Also, it is not limited in Malaysia only, butfixed gear riders from all over the world can communicate and exchange theirknowledge in order to grow this sport. 10. Content Development 11. Floor Plan 12. Flow Chart 13. Story Board 14. Final SynopsisFixed Gear is a video mapping that triggers the creative side of the brain on how to seeFIxed Gear Bike in an artsy way.The objective of this video is to explain the lifestyle of the Fixed Gear rider in KualaLumpurThe video will be 3 minutes long, where the audience will have a different point of view on fixed gear rider after watching it. Fixed gear is a very direct subject, so that iswhy the video will be abstract andconceptual.For me, fixed gear is an ideal topic to explore because it is very current in our society now and to say fixed gear is a urban culture onits own among the youngsters. 15. POSTER 16. TEASER VIDEO 17. THANK YOU