Tutoring with Visual Rhetoric

Presented by the Workshops Team

Kate F., Molly R., and Keli T.

Visual RhetoricDefinition: 1. The use of images as argument2. Lets pictures speak for themselves through the use of iconography and symbology recognizable by the viewers thanks to a priori knowledge.

Examples of Visual Rhetoric: Contemporary Iconography

WHAT NOT TO DO

Visual RhetoricYour Goal:

Present a clear and well-supported argument by creating conversation among elements (font, color, images, etc.) on your poster.

FirstImpressions

PRINCIPLES OF DESIGN• Balance • Contrast• Unity • Emphasis• Proportion • Scale• Direction

and Movement

• Repetition, Rhythm, and Pattern

Balance

Contrast

Direction/Movement

Emphasis

Proportion and Scale

Repetition/Rhythm/Pattern

Unity

PRINCIPLES OF DESIGN:A Helpful Mnemonic

Contrast draws the eye to the page

Repetition involves reusing design elements throughout a document

Alignment refers to how the elements on a page are lined up with each other

Proximity refers to keeping related items together

Visual Rhetoric

Poster DesignContest!

Color TheoryUsing color rhetorically

• Contrast draws attention

• Colors have cultural associations

• Context

Video and (fun) helpful resource:http://www.mariaclaudiacortes.com/colors/colors.html

Incorporating Text• Minimize text as much as possible—

let your visuals help make your argument.

• Your text should be legible from 3 feet away.

• Generally, use at least 24 point in text and 36 for headings.

Font Personalities• Times New Roman – DePaul University

• Lucida Handwriting – DePaul University

• Comic Sans – DePaul University

• Papyrus – DePaul University

• Rockwell – DePaul University

• Impact – DePaul University

• Courier New – DePaul University

Build-an-Image! • With a partner, choose a mood, color,

and phrase

• Create an image and incorporate the text to communicate the mood on the corresponding color paper

• Share your images!

Tutoring and Fellowing First Year Writing Showcase

Participants First, congratulate writers on their

accomplishment! Give them their Poster Board and go

through the checklist Brainstorm ideas

UCWbL Initiatives Create posters and other

promotional media for the UCWbL Get involved and participate in

various, creative professional development activities

At the UCWbL UCWbL Portfolios

Enhance the concepts of your Tutoring Philosophy, Professional Development Activities, and other components by using images

Take advantage of the features provided by using an electronic platform

Everyday Projects Resumes Digication portfolios Multimodal projects

From Theory to Practice

Planning Your PosterWhat is going on your board?

• How will you communicate your main argument?• Recommendation: Sketch out your poster first.

What are your talking points?• Practice being natural, succinct, and direct in

explaining your argument.What are your handouts/takeaways?

• Not required, but can be an important and creative supplement to your poster.

TutoringChecklist! Located at the Reception Desk in both Writing Centers

Helpful Links• Images: http://search.creativecommons.org/ • Lost Principles of Design:

http://www.fuelyourcreativity.com/the-lost-principles-of-design/• Purdue OWL pages on visual rhetoric:

http://owl.english.purdue.edu/owl/section/1/7/ • Color theory website:

http://www.mariaclaudiacortes.com/colors/Colors.html • NCSU page on poster presentations:

http://www.ncsu.edu/project/posters/NewSite/

Please Join Us! • Wednesday, May 21, 2013 from 6-8pm

• Cortelyou Commons, Lincoln Park Campus

E-Portfolio Reflection• What are your strengths in terms of tutoring

multimodal projects at the UCWbL?• Have any of the concepts discussed today

helped or complicated you understanding of how to tutor visual rhetoric?

• Where do you see the concepts discussed today in your e-portfolio or other multimodal projects you’ve created (CRAP, 8 Principles of Design, Color/Text Pairing)

REFERENCES & USEFUL RESOURCESBlock, Stephan M. “Dos and Don’ts of Poster Presentations.”

Biophysical Journal 71 (1996): 3527-3529. Cortes, Maria Claudia. “Color in Motion.” Rochester Institute of

Technology, 2003. Web. Hess, George. Creating Effective Poster Presentations.

NC State University. Web. Lost Principles of Design. Fuel Your Creativity, 2012. Web.Poster Presentations. Stanford School of Medicine, 2011. Web. Purdue OWL. Visual Rhetoric. Purdue University, 2012. Web.