G Free Sweets Style Guide 9

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Logo StandardsBreakdown of Logo Components

Graphic: Symbol representing brand

Brand Name: New identity

Tagline: Identifies brand industry

Slogan: Identifies with hard lifestyle of target

conunsumers

The components of the logo must be used

together to allow this new brand to be

identified and to build brand consistency.. The

secondary and teritary versions should be

used when space is limited, but primary logo is

always preferred.

Primary Logo

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Logo ClearspaceMake sure there is adequate space around the logo. This

will ensure the brand stands out and maintains integrity.

Tertiary

Secondary

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Color PaletteCustom Gradient

Purple OrangeC:27 M:43 Y:0 K:0 C:0 M:35 Y:85 K:0R:185 G:152 B:198 R:255 G:153 B:51Web#CC99CC Web#FF9933

C:39 M:74 Y:97 K:48R:161 G:112 B:175Web#663300

C:39 M:64 Y:0 K:0R:161 G:112 B:175Web#996699

The colors choosen for the logo are inspired by the target audience. These women are classy and sophositicated with a sweet tooth. These colors are sweet, yet not too feminie to disinterest men who also have glutne allergies with a sweet tooth.

C:38 M:75 Y:100 K:48R:102 G:51 B:0Web#663300

C:44 M:69 Y:14 K:0R:153 G:102 B:153Web#996699

C:18 M:44 Y:0 K:0R:204 G:153 B:204Web#CC99CC

C:0 M:50 Y:0 K:0R:255 G:153 B:204Web#FF99CC

C:0 M:75 Y:85 K:0R:255 G:102 B:51Web#FF6633

C:19 M:64 Y:32 K:0R:153 G:102 B:204Web#CC6699

C:0 M:50 Y:0 K:0R:255 G:153 B:204

C:0 M:47 Y:100 K:0R:255 G:153 B:0Web#FF9900

C:78 M:53 Y:0 K:0R:51 G:102 B:204Web#3366CC

Logo Colors

Campaign Colors

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Typography

Graphic: Fashion Victim - Regular - 53ptBrand Name: BlairMdITC TT Medium - Medium- 18pt

Tagline: BlairMdITC TT Medium - Medium - 12pt

Slogan: Fashion Victim - Regular - 35pt

Heading: Marker Felt - Thin - 48pt

Sub Title: Chalkboard - Bold - 24pt

Body: Chalkboard - Regular - 12pt

Brand Typography

Logo Typography

The G Free Sweets brand represents a fun, friendly & simplicity atomosphere. Life for our customers is complicated enough with their food allergies, we want our customers to feel like G Free Sweets is their kitchen away from their kitchen.That’s why we choose fonts that are large for easy reading, not to fancy, yet fun & friendly.

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Choosing images for a brand is very important. Images can convey emotionThe imagery chosen is based on the brand image criteria: sweet, fresh, & friendly. Ensure to use high quality photo images (that is 300ppi) to ensure it looks great on print materials. And make sure to use 72ppi for the web.

Imagery

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The BHAG (Big Harry Audacious Goal) is to turn a local well known kitchen into Norfolk, Virginia’s first storefront gluten free bakery. Thus, everything including the textures for this campaign are meant to be memorable, touchable and engaging. We want to invite you into that bakery. Throughout this style guide you will see backgrounds including brick walls; wood representing the tables , chairs or countertops; paper for which you write recipies on; doillies on which desserts are placed on top of; napkins; and of course the delecticable ingredients that bring customers in the door. All are presented with the idea of bringing the viewer inside the bakery shop.

Texture