G2 D Q1.12 E Portfolio

REACHING YOUR TARGET MARKET?

Compelling design. A strong message. A strategy that resonates with your audience. Hitting the mark can be a challenge...until you engage Group 2 Design.

Graphic Design | Branding | Identity Systems | Print Collateral | Web Site Development | Strategic Marketing Platformswww.group2.com | [email protected] | 412.605.0834

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http://www.group2.com

mailto:[email protected]

Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201

p: 412.605.0834 f: 412.605.0835

[email protected] www.group2.com

Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White

: . talisman energy USa

: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks

: . Solenture retirement Solutions

: . Pannier graphics

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C R E A T I V E . . .W I T H A T W I S T

In today’s marketplace, having a strong brand identity and a cohesive

collateral program can have a profound effect on your bottom line. Maximizing

this equity can position you for better performance and increased recognition.

if you are seeking a marketing and communications partner who understands the foundation

of a solid creative platform, group 2 design should be in your future plans. Having provided

solutions to our broad client base for 20+ years, our approach has stood the test of time

with positive results. Below are areas of expertise for consideration:

> Brand development

> identity and nomenclature Systems

> Strategic Communications Planning

> Print Collateral Creative

> electronic & interactive marketing mediums

> Signage/Wayfinding Programs

> advertising Strategies

> Full turnkey account management

this presentation features samples for each of our five creative disciplines and includes

a series of client campaigns that confirm our dedication to a consistent and collaborative

marketing effort across all facets of a specific client relationship. Complimenting our

design talents is an extremely well organized workflow process utilizing web-based

project management systems for maximum efficiencies and participant interaction.

N E E D A T W I S T ? Call us at 412.605.0834 or visit our web site at www.group2.com



http://www.facebook.com/Group2Design

http://www.linkedin.com/companies/287849/Group%202%20Design,%20Inc.

http://twitter.com/group2design












p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



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B r a n d S t r a t e g i e S













p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



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abbott

P r i n t C o l l a t e r a l

Brian Krummel

Senator John Heinz Pittsburgh regional History Center

Vector Security Pittsburgh equity Partners

Straightline Consulting











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



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Vector Security

Crofton Johnson right Brain + left BrainBakersfield Stainless

e - C o m

http://www.group2.com http://www.group2.com http://www.group2.com

the law office of Casey d. White

http://www.group2.com http://www.group2.com

mcKinney Properties











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



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alli gillis

lawrenceville Corporation

HHm insurors

noVa Chemicals

d i m e n S i o n a l

Feeling Blocks

noVa Chemicals











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



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B B l F l e e t

SerViCeS ProVided: re-branding of a corporate fleet leasing company, currently ranked #10 nationally. along with the new identity, g2d has developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic) .












p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



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B e a t - P l a Y

SerViCeS ProVided: g2d created this non-conventional identity for a music company entering the highly-competitive industry. the marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

B U r n S W H i t e

SerViCeS ProVided: With a founding partner exiting the company (whose name was in the identity) , the need for a complete brand overhaul was necessary for this Pittsburgh-based law firm. g2d developed the new brand identity strategy and the

entire marketing collateral system, e-communications and social media platforms and new signage to reflect the name change.












p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



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t a l i S m a n e n e r g Y U S a

SerViCeS ProVided: group 2 is the “agency of record” for the talisman USa branding and marketing in the Pa, tX and nY regions. a complete communications plan is being developed with a large mix of mediums for marketing to diverse audiences.

the gas industry requires an action plan that monitors activity and remains proactive in dealing with industry-related issues.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

n o V a C H e m i C a l S

SerViCeS ProVided: after designing a new brand identity for noVa’s benefits group – promoting the intricate balance of home and work life – g2d has executed an arsenal of marketing initiatives to continually keep employees updated with their compensation packages.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

a l C o a

SerViCeS ProVided: Working with alcoa’s Human resources group, g2d developed a complete marketing and print collateral program to communicate the benefits choices available for both active and retiree audiences.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

P r e m i e r e P o i n t e


SerViCeS ProVided: g2d created a compelling brand identity and complete design platform for this executive-level real estate management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

SerViCeS ProVided: this national steel manufacturer, headquartered in Houston, tX, retained group 2 to create a print and electronic marketing collateral platform for their new division, Construction Products, to complement the existing global brand and identity.

J d F i e l d S












p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

H e i n Z

SerViCeS ProVided: in order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives to produce this 148-page cookbook. g2d designed this hardbound book and art directed a portion of the photography.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

n o r t H W a Y


SerViCeS ProVided: a complete re-branding, communications planning and marketing strategy project for this large 4,000-member church. g2d executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

SerViCeS ProVided: Jergel’s, a new 600-seat concert and restaurant venue in north Pittsburgh, looked to group 2 to develop a complete brand identity and marketing platform to promote their six-nights-per-week live music shows. a complete social media strategy will accompany the core marketing efforts.

J e r g e l ’ S













p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back nexthttp://www.group2.com

Be open to the possibility that no one can make you feel. When you feel a particular feeling it is not because someone jumped inside of you and made your body or mind respond. Our feelings are a personal reaction and choice to a situation, comment, or action, based on our history and expectation of others or ourselves. Your feelings are yours. No one can tell you what you do or do not feel.

Reporting with “I” statements allows others the opportunity to empathize instead of deny. When you say “YOU” make me feel…it creates opportunity for others to say…No I don’t. “I” statements are an opportunity to own and take responsibility for our feelings without blaming others for why we feel the way we do.

how it works Roll any of the blocks like

dice and make “I feel ___” statements in reference to the

face or words that comes up. By doing this, you’ll begin to understand and build a “feeling” vocabulary.

F e e l i n g B l o C K S

SerViCeS ProVided: g2d was engaged to develop a brand identity, packaging system, Web site and a series of illustrations. this is an educational product for young children who have difficulty expressing their feelings.











p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next

R E T I R E M E N T S O L U T I O N S

S o l e n t U r e r e t i r e m e n t S o l U t i o n S

SerViCeS ProVided: g2d developed the new company name, spear-headed qualitative research, public relations strategies, the identity system and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.













p: 412.605.0834 f: 412.605.0835


Brand StrategieS

Print Collateral

e-Com

dimenSional

Client CamPaignS

: . BBl Fleet

: . Beat-Play

: . Burns White


: . noVa Chemicals

: . alcoa

: . Premiere Pointe

: . Jd Fields

: . Heinz

: . north Way

: . Jergel’s

: . Feeling Blocks



< : : > back next


SerViCeS ProVided: Pannier graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged group 2 to upgrade an antiquated brand marketing strategy. all print collateral and electronic communications have been integrated into their key-industry target markets.

P a n n i e r g r a P H i C S










www.group2 . c om | 412 .605 .0834

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