AS Media EvaluationAS Media Evaluation

You now have SEVEN questions that need to be answered individually .

www.alevelmedia.co.uk

You need to show rather than just tell.

Throughout your answers, try to keep the style and theme of the slides interesting but not too busy.

Don’t cram too much into one slide, just use an extra slide.

Take care over the way you present your answers, so that you have a series of points or statements that you can expand on in more detail.

Presentation methods

The following is related to using powerpoint, but you can also embed responses to some of the seven questions using this method on slideshare or authorstream.

Word Documents

Unless asked specifically, avoid large pieces of text.

Embed documents on your blog or link from PowerPoint to sites like scribd.

Video

You can attempt video blogs (vlogging) where you see most fit.

YouTube allows you to annotate the video as well, Use if you think it would help.

Upload your work onto a YouTube account or Vimeo.

Create a director’s commentary using VoiceThread

Avatars

Don’t like to be on camera? Use an avatar

Narrate or use text to speech conversion tools at either Voki or readthewords.com

A fun way to liven up your presentation or blog – use animation scenes.

Create a website

If you’re presenting on a blog, make sure the embedding links work

You could host your presentation on a website that’s easy to create and looks professional. Great for maintaining a theme

The evaluationevaluation has seven questions.

Each one should be addressed using a different presentation method or technique to demonstrate creativity and skill through implementing use of ICT.

For other specifications, use screenshots and web links to support your written evaluation.

1 - In what ways does your media product use, develop or challenge forms and conventionsconventions of real media products?

This is your chance to summarise your genre research, including: what you found out; what types of codes and conventions were common in your chosen genre.

Make sure you cover the key concepts and use media terminology accurately at all times.

What opening sequences did you look at to help you – why were they useful? You can insert links to YouTube or other websites for specific references.

Reference all sources, and don’t plagiarise!

Question 1 continued…

Explain how you developed your sequence to match that of real movies of the same genre (techniques, camera shots, editing, sound, mise en scene).

Have you tried anything different that challenges the genre or gives it new life?

You could break your opening down into 9 key moments, like they do at www.artofthetitle.com

2 - How does your media product representrepresent particular social groups to your audienceaudience?

How have you represented the characters in your films? Is it positive or negative representationrepresentation? Did you use stereotypesstereotypes? How did you make your audience feel about your

characters?

What were you trying to create, i.e., a new Bruce Willis or Halle Berry?

What technical skills helped you construct representationrepresentation of your character?

Attach a screen grab or digital picture of your main character and talk about your choice of costume/make up/persona.

3 - What kind of institutioninstitution might distributedistribute your media product & why?

What research did you do into InstitutionsInstitutions (the companies that make and distribute films)?

Why did you chose a particular company, what’s their ideologyideology?

Because this question is not clear briefly talk about production companies as well as distribution ones.

Mention and list the type of research sources you used, i.e., www.imdb.com

Explain about the the institution logo at the start of the film and how they are used as a sense of ownership etc?

You should talk about production, distribution and exhibition if you can.

4 – Who would be the audienceaudience for your media product?

This is an opportunity for you to detail any audience research you have conducted.

Think about age rating and the BBFC, use their criteria to help you.

Give a profile of the type of person who would enjoy your film; similar films they like and would pay to see.

Did you conduct any questionnaires about type of films your audience like?

This is a chance to discuss any uses and gratifications uses and gratifications and psychographic profile of your target audiencetarget audience.

5 – How did you attract/address your audienceaudience?

What was within your media product that appealedappealed to them? Relate this back to genre and conventionsgenre and conventions, will the audienceaudience be

satisfied? What other techniques made your film appealing?

Did you show your film to an audience for feedback? You could put a link to YouTube here that attaches directly to a focus group or series of vox pops about your film and evaluate the type of feedback you have received.

Attract audience through audience engagement, facebook, twitter etc

What could be improved?

6 – What have you learnt about technologiestechnologies from the process of constructing the product?

List any technical difficulties you encountered. What software and hardware did you use? Did you realise so much work went into creating

similar media products?

Assess your technical skills: are there any shots or edits you are really proud of?

What would you do differently to improve or alter your product? Were there any limitations to your creativity?

7 – Looking back at your prelim task, what have you learnt in the progression from that to the final product?

Insert a link to your original preliminary exercise, perhaps use voicethread or show screenshots.

Comment on how you found the preliminary exercise and describe what the hardest thing was to overcome?

Were you happy with it? Be totally honest and pick apart the good and bad elements of it. This is an evaluation.

How does your final 2 minute film opening demonstrate a progression in the standards of filming compared to your preliminary.

Again, you can use screen grabs to illustrate specific points or make a comparable.

Lastly, what do you think you have learnt from completing the coursework overall?

Include all references

Comprising websites you used to help with research and planning

Voicethread, YouTube, Scribd, Wix, Slideshare links must be checked.

Include any other information or media that you feel is relevant to your project at the end, including acknowledgements and thanks linked to the project.

If you’re blogging

Make sure you embed each question as a separate post

Use a different presentation method for each question (looks better).

Be creative, include images, hyperlinks and accurate references.