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Teaching the Music Video Brief
Nikki Blackborow The Latymer School
Web/video Resources
Our blog: http://latymermediamusicvideobrief.blogspot.com/
All links and illustrative images, videos and playlists, productionwork examples, student blogs, production templates, examplesof treatments, storyboards etc can be found here on the blog
LatymermediaLongroadmediaHurtwoodhousemediaCoombemedia
Outline of A2 course
June (of Year 12) – Dec: Music Video Brief G324 (AS Brief: Film Opening sequence)
Jan: exam leave
Feb – May: G325 Critical Perspectives (Contemporary Media Regulation: Film and The Press)
June: exam leave
Organisation of unit G324
June – July: Introduce Music Video – form and style. Teach construction and performance. Use workshop video as a ‘prelim’ task. Focus on practical/creative skills. Students start their blogs.
Sept – mid Oct: Teach music video theory, ancillary tasks and wider issues. Set individual research and planning tasks for homework, one task per week
Mid Oct - Nov: Group research, planning & production work.
Dec: Audience screenings, evaluations and self/peer assessment. Agree levels and marks.
Jan: Teacher comments, produce compilation. Submission of coursework
Teaching Music Video
Summer Term of Y12 ideal time to start this unit
1st few lessons - lots of exposure to range of music videos
Aim - to build up confidence with terminology and increase understanding of the how and why of construction
Introduce a simple analysis framework
Students should understand that music video is a distinctive form
Useful to compare/ contrast to other forms – film, TV advertising, trailers etc
Theory/ theorists
Andrew Goodwin ‘Dancing in the Distraction Factory’1992
Carol Vernallis ‘Experiencing Music Video: Aestheticsand cultural context’ 2004
-Both available on Amazon
-Ensure the theory is accessible for students – cut itdown to one page of theory for each theorist
– can they use/apply it? If not, it’s not worth doing.
Other Resources
Essential Books:Pete Fraser’s ‘Teaching Music Video’ (available from the
BFI + Amazon) ‘30 frames per second: ‘The Visionary Art of the Music Video’ (Amazon)
Inspirational DVDs: Director ‘best ofs’ eg The Work of Director Michel Gondry(Amazon)
Latymer Music Video recent successes
2008 2 BBC Blast winners in Music Video category
2009 ‘I kissed a Boy’
2010 ‘Voodoo Child’
2011 ‘The Fix’
BBC Blast
National
Competition
Winners
‘I Kissed a Boy’ by Boy, Interrupted 2009
Currently our most ‘successful’ music video to date
371,028 views on youtube
Screened on MTV’s Gay TV slot on Georgian Television
Translated into Spanish
Screened at gay night club in NYC
Screened at Gay Pride NZ
Latymermedia offered professional partner youtube status as a result
Voodoo Child 2010
Teaching + learning
The new syllabus encouraged a re-think on skills development,approaches to creativity and professional practices:
1 day practical workshop each year Focus on performance, camera and editing Lip sync practice for all Understanding of structure and form Quality learning experience – stretch & challenge
Plus: Analysis of music videos, album covers, websites A focus on visual/creative planning from outset Awareness of evaluation tasks from outset Pitching process highly significant
Assessment
Positive marking systemBreak down the criteria according to your project and
students Is the evidence there? Interactive mark sheetCompilation DVDCandidates in sample create a ‘Dear Moderator’ final
postDo anything you can to ensure the moderator’s job is
made easier