Date post: | 16-Sep-2014 |
Category: |
Technology |
View: | 5 times |
Download: | 1 times |
MYOBSERVATIONS
And How To LEVERAGETechnology !
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
Our Changing
World
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Presentation Topics18 Years at CiscoCurrently in the Office of CEO and Chairman of the Board - John Chambers
Focus Areas:Innovation and CollaborationFuture of WorkSocial MediaChange Management / LeadershipGaming / Virtual World
Nowist
2
Background InformationWednesday, April 21, 2010
Someone Who Embraces Change, Understands What Is Available,
Experiments With It, Learns From the Experiments & Leverages
It For A Competitive Advantage
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
“Nowist”
BackgroundInformation
Wednesday, April 21, 2010
Fact Technology Changes
Happening FAST.........
Wednesday, April 21, 2010
Ice Harvesting from lakes
1850sIce Industry
Wednesday, April 21, 2010
1850s 1900Ice Industry
Ice factories on a mass scale
Wednesday, April 21, 2010
Home Refrigeration
1850s 1900 1927Ice Industry
Wednesday, April 21, 2010
Ice factories on a mass scale
1850s 1900 1927
Ice Harvesting from lakes
Home Refrigeration
Market Leaders Never Transitioned To Next Technology
Wednesday, April 21, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
What Is the Average Lifespan of a Fortune 500 Company?
A.25 YearsB.40 YearsC.60 YearsD.75 YearsE.100 Years
98% of American companies disappear within 11 years
The average lifespan of a company in Japan & Europe is 12 years*
*The Living Company, de Geus, 1997Wednesday, April 21, 2010
Competitive advantage is increasingly based on an organization’s ability to change
Of original Forbes 100 in 1917 - How many ceased to exist by 1987 ?
61 companies Of remaining 39, only 18 stayed in top 100 and their return was 20% less than overall market (1917 & 1987)
Of companies in original S&P 500 in 1957Only 74 remained in 1997Of these only 12 outperformed S&P 500 in 1957-1998 period
Beer 2002
Wednesday, April 21, 2010
11
“It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change”
- Charles Darwin
Change
Wednesday, April 21, 2010
Develop an Attitude For Personal Lifelong Change - Embrace It!
Develop A Culture That Is Accepting Of Change and Rewards Those That Do.
Life Lessons
Wednesday, April 21, 2010
Technology Has A Profound
ImpactOn Business
13
Wednesday, April 21, 2010
14
Wednesday, April 21, 2010
2010: The Year of the Tablet PC
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Profound Effect On How We Use Computers
Change How We Interact With Information
Alert:Prediction
Create A New Genre Of Business Models
Wednesday, April 21, 2010
VIDEOis the Killer App
Wednesday, April 21, 2010
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152000
Source: Cisco VNI
2014
By 201490% of all consumer internet traffic and HALF of all mobile traffic will be
VIDEO
Wednesday, April 21, 2010
Defining Video
Any Content, Anytime, Anywhere On Any Device
HDTV Mobile PC Tablet
PERSONAL
Video Applications
Non-Realtime
User Generated
Wednesday, April 21, 2010
Personal Video (User Generated)
‣ Non-Realtime Video
‣ Record - Upload
‣ Easy to Use Device, Capture & Share
‣ Share with Family & Friends
‣ Secure (Invitation)
‣ Public (Youtube)
‣ Talent, Ideas, Fame‣ 4 M+ Flip Cameras Sold
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Personal Video
‣ Portal for Talent & Ideas
‣ Vast Amount of Content
‣ Educational Portal
‣ Languages
‣ Dance
‣ Math
‣ Entertainment
Wednesday, April 21, 2010
Khan AcademyOnline Video Education for Everyone
Founder Salman Khan (former Investment Banker)Started out by helping his niece with math
900+ videos on YouTube covering basic arithmetic to chemistry
All courses are freeAccessed on demand at a student’s own pace
Wednesday, April 21, 2010
The Search for GollumUnofficial Prequel to Lord of the Rings
✦ 40 minute independent film
✦ Non commercial production by volunteer film maker and Tolkien fans
✦ Produced solely for viewing over the web
✦ 3 M+ Viewers
✦ Inexpensive
Wednesday, April 21, 2010
‣ Teenager from Nebraska playsfictional Fred Figglehornin a weekly YouTube series
‣ The “Fred” channel launches in 2005
‣ First YouTube channel to hit 1 million subscribers
‣ Some of his video’s have 7M+ views
American Idol 9th season premiere 30 million viewers
Lost 6th season premiere12 million viewers
The Top 3 Most Watched Web SeriesJanuary 2010
Rank Title True Reach View Count Sample
1 Fred 2,471,955
2 Happy Tree Friends 17,697,316
3 Deca TV 13,151,356
Wednesday, April 21, 2010
Wednesday, April 21, 2010
Personal Video (User Generated)
Wednesday, April 21, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
Cisco Show And ShareSocial Video System and Content Management
Democratization of video communication and collaboration through the ability to create, publish, search, edit, and manage video as easily as text
General & timelinecommenting
Cameras: Flip, iPhone, embedded
Add and edit chapters
Crop and deletesegments
PC or MacCompatible
Subscribe totopics of interest
Edit recorded videos
Edit uploadedflash files
One click publishto share
Split and addtransitions
Transcript display& search
Integration with3rd party apps
Wednesday, April 21, 2010
Defining Video
Any Content, Anytime, Anywhere On Any Device
HDTV Mobile PC Tablet
PERSONAL BRANDED
Video Applications
Non-Realtime
COMMUNICATIONS
RealtimeWednesday, April 21, 2010
“This is a dream come true.” - BusinessWeek
Work: Cisco TelePresence Transforming the Way Business Gets Done
“The Best of 2006”
“You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner
Wednesday, April 21, 2010
33
December Company Meeting:
Entirely Virtual 6 locations:
‣Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA
‣11,000+ watching
Virtual Company MeetingsWednesday, April 21, 2010
Wednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Virtual Presenter
35Wednesday, April 21, 2010
Cisco TelePreseneLaunched in October 2006
712 units deployed
150 cities
5,000 weekly meetings
350,000+ Meetings to date
Used 67% or 6-7 hours of a 10-hour day
Saved $260M in travel costs
Run it all with 8 people
550 customers worldwideWednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 37
30 Rock
Wednesday, April 21, 2010
COMMUNICATIONS
Video Applications
CONSUMER
Wednesday, April 21, 2010
COMMUNICATIONS
Video Applications
CONSUMER
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
In 5 years our primary mode of communications will be via video.
Business Travel will be 50 - 75% Less
User Generated Video Will be Common in Business
Video will enable more collaboration and innovation.
40
My PredictionWednesday, April 21, 2010
How Many Block Facebook
On Corporate Intranet?
Wednesday, April 21, 2010
How Many Block Facebook
On Corporate Intranet?
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Twitter like technology will be how we predominantly receive news in the future.
43
Prediction
Wednesday, April 21, 2010
44
home profile find people settings help sign out
Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 |7:00 PM Press conference; WHO pandemic ale... about 14 hours ago
28following
2143followers
30updates
carlosdominguez
What are you doing?
Stock Twitsn. an investment idea and information service.
140
update
Wednesday, April 21, 2010
45
home profile find people settings help sign out
carlosdominguez
Follow
Name: carlosdominguezLocation: New YorkWeb: http://www.cisco.comBio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways.
20following
2132followers
Great News...Obama promises major investment in sciencehttp://usat.me/?2488942411 minutes ago from TwitterFon
Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?3487946214 minutes ago from TwitterFon
Technology is deconstructing this industry...Newspaper circulation decline picks up speedhttp://usat.me/?348872582 hours ago from TwitterFon
Apple and Verizon consider iphone deal, http://usat.me/?34883118about 2 hours ago from TwitterFon
73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea...about 3 hours ago from TwitterFon
Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?348222267:12PM Apr 21st from TwitterFon
Wednesday, April 21, 2010
46Wednesday, April 21, 2010
home profile find people settings help sign out
Chambers RSA Search Advanced Search
47Wednesday, April 21, 2010
home profile find people settings help sign out
Chambers RSA Search Advanced Search
48Wednesday, April 21, 2010
home profile find people settings help sign out
“Swine Flu” OR Flu Search Advanced Search
49Wednesday, April 21, 2010
Establish Guidelines
To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction.
Wednesday, April 21, 2010
PR
Customer Service
HR
Finance
Corporate
Product Development
Sales
IR
Who Owns Social Media?
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. 1
“ This is the most astonishing technology story of our time”
Joel Selanikio, “The invisible computer revolution”, BBC, 2008
“This is the most astonishing technology story of our time.”
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. 3
Bekowe Skhakhane
owns a mobile phone even though she has
no electricity at her home.
Source: The New York Times, Photo by: Jeffery Barbee
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. 4
Image courtesy of: kiwanja.net
She buys time on a neighbor’s car battery to charge her cell phone.
Wednesday, April 21, 2010
© 2008 Cisco Systems, Inc. All rights reserved. 15
0.0
0.9
1.8
2006 2007 2008 2009 2010 2011 2012
Bil
lio
ns
Mobile
Inte
rnet U
sers
Mobile Internet users will outnumber home Internet users by 2010
Home Internet Users
Source: IDC, 2008
Wednesday, April 21, 2010
Source: Cisco Visual Networking Index 2009The Explosion of Global Mobile Data Traffic
The mobile data traffic footprint of a single mobile subscriber in 2015 could be 450 times what it was in 2005.
In addition to sheer volume, mobile operators will need to implement intelligent networking technologies to support the diversity and quality requirements of advanced, next-generation mobile applications
Wednesday, April 21, 2010
Wisdom of Crowds
Launched in January 2001In less than a decade, Wikipedia has become the world’s most popular encyclopedia, expanding from the first test post on the site with the text “Hello World” ...... to more than 10 million articles in 250 languages today.
Encyclopedia Britannica is now allowing people to contribute to entries, with a formal process for professional oversight.
The Wikipedia Revolution: How a Bunch of Nobodies Created the World’s Greatest Encyclopedia
by Andrew Lih
Wednesday, April 21, 2010
TYPES
Opinions & Ratings: ZagatsExpertise: WikipediaSoftware Code: Firefox & LinuxCreative Expression: You Tube, FlickrSocial Connections: Facebook, MySpaceSpecialized Connections: Massify (Film)Design & Development: Threadless, RyzCapital Resource: SkypeGoods: eBay
The Contribution RevolutionLetting Volunteers Build Your Business
Wednesday, April 21, 2010
The Customer is the CompanyProduct innovations come from the people who use the product
59
Companies Born Into Change - “Crowdsourcing”
“Crowdsourcing“…a focus group on a grand scale
Wednesday, April 21, 2010
The Customer is the CompanyProduct innovations come from the people who use the product
60
Companies Born Into Change - “Crowdsourcing”
THE HUMAN NETWORK SHOEBY CARLOS DOMINGUEZ
Winner gets $1,000 plus $1 for every pair sold
Hopes for $40M in revenueby 2012
“Crowdsourcing“…a focus group on a grand scale
Wednesday, April 21, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 61
Finding Good Opportunities
Wednesday, April 21, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 62
Find
Internal Venture Framework
Filter
Business Unit Formed
Graduate
Eliminate
Accelerate
Ideas
“The absolute best-in-class implementation of innovation is what Cisco is doing with its emerging technologies group.”
Forbes Magazine, Oct 23rd 2006 Geoffrey Moore Managing Director, TCG Advisors
Incubate Initiate
Wednesday, April 21, 2010
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 63
Graduate
EliminateIncubate Initiate
Accelerate
Digital Media Systems
Physical Security
TelePresence
Cisco ET Internal Venture Results
Emerging Technology
Formed
Find
Ideas
Converged Buildings
ConsumerTelePresence
EnterpriseWeb 2.0
Media Processing
TelePresence Exchange
Filter & Shape
Smart Grid
Wednesday, April 21, 2010
Carlos [email protected]
http://twitter.com/carlosdominguez
Facebook: carlosdominguez
Wednesday, April 21, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 65
Are You a Nowist?
‣ Embracing Change
‣ Search For New Technology
‣ Experiment
‣ Learn
‣ Leverage
Wednesday, April 21, 2010