Gábor Bakos – general managerPéter Kaiser – technical managerMiklós Papp – sales managerDaniel Tarr – training manager

17th May 2004.

Studio21 HistoryStudio21 History

1999 : 1999 : Studio21 System CenterStudio21 System Center – Sales & Distribution – Sales & Distribution

2000 : 2000 : Studio21 Training CenterStudio21 Training Center – Discreet & Autodesk – Discreet & Autodesk partnershippartnership

2000 : 2000 : Magma ShowMagma Show – first 3D event in Hungary – first 3D event in Hungary

2001 : 2001 : Design21Design21 – bimonthly magazine – bimonthly magazine

2002 : 2002 : New Media ExpoNew Media Expo – has become the biggest regional event – has become the biggest regional event

2002 : 2002 : Design21.huDesign21.hu – online portal and web community – online portal and web community

2003 : 2003 : Studio21 Training CenterStudio21 Training Center – Web & Modular | Credit System – Web & Modular | Credit System

PhilosophyPhilosophy

Quality of ServiceQuality of Service„„the right content for quality productionthe right content for quality production““

Media ConceptMedia ConceptCustomerCustomer

TechnologyTechnologyProductProduct

Company structureCompany structure

Training

On-line database

Studio21 Publishing

Design21

Studio21 Training Center

Studio21 Systems CenterMarketing

Sales

Development

NetworkingMission

Distribution

Consulting

Support Business

Magazine

Web community Contest

Studio21 Systems CenterStudio21 Systems Center

• AdobeAdobe• AutodeskAutodesk• AvidAvid• DiscreetDiscreet• MacromediaMacromedia• MaxonMaxon• NewtekNewtek• ReaRealvizlviz• SoftimageSoftimage• Toon BoomToon Boom

Studio21 Studio21 SystemsSystems Center focuses on trading animation Center focuses on trading animationeffect and editing software and hardware solutions and effect and editing software and hardware solutions and on the respective support activities.on the respective support activities.

• 3Dlabs3Dlabs• AppleApple• Art RenderArt Render• Bluefish444Bluefish444• Boxx techBoxx tech• CybermindCybermind• IiyamaIiyama• MatroxMatrox• Nvidia Nvidia • Silicon GraphicsSilicon Graphics• WacomWacom

Distributed software includeDistributed software include:: Distributed hardware tools includeDistributed hardware tools include::

Studio21 Systems CenterStudio21 Systems Center

New tek8%

Softimage1%

Realviz4% Adobe

6%

Discreet41%

Boxxtech7%

Autodesk15%

Apple3%

Maxon15%

Leading products include:Leading products include:

• Discreet 41 %Discreet 41 %

• Autodesk 15 %Autodesk 15 %

• Maxon 15 %Maxon 15 %

• Newtek 8%Newtek 8%

• Boxxtech 7%Boxxtech 7%

• Adobe 6%Adobe 6%

• Realviz 4%Realviz 4%

• Apple 3%Apple 3%

• Softimage 1%Softimage 1%

Studio21 Systems Center Studio21 Systems Center

1999 2000 2001 2002 2003

Years

Eu

ros

Revenue

Sales

Training

Other

Profit

Expenditure

700.000

Studio21 Training CenterStudio21 Training Center

It is a SCHOOL - Integrated into the National Educational SystemIt is a SCHOOL - Integrated into the National Educational SystemDevelopment of own training materials and course contentDevelopment of own training materials and course contentThe Training System covers all areas of Digital MediaThe Training System covers all areas of Digital MediaGreat variety of software training Great variety of software training Modular system allows for gradual and intensive trainingModular system allows for gradual and intensive trainingSmall group allows for personal consultationSmall group allows for personal consultationTraining focuses on practical skillsTraining focuses on practical skillsStudio21 cirruculum meets international demandsStudio21 cirruculum meets international demandsInternational Background : Autodesk Training Center & Discreet International Background : Autodesk Training Center & Discreet Training Center & Toon Boom Training PartnerTraining Center & Toon Boom Training PartnerRegional position: Dealer Training for Autodesk and DiscreetRegional position: Dealer Training for Autodesk and DiscreetFree demo and upgrade courses for customersFree demo and upgrade courses for customers

Design21 and PublishingDesign21 and Publishing

News & ArticlesNews & ArticlesTechnology & Innovations Technology & Innovations Product desciptionsProduct desciptionsTutorialsTutorialsDemos and TrialsDemos and TrialsCD-RomCD-Rom

Design21 MagazineDesign21 Magazine PublishingPublishing

BooksBooksCourse MaterialsCourse MaterialsWeb-designWeb-designProductionProductionFlashFlash

Studio21 Web PresenceStudio21 Web Presence

3000 registered users 3000 registered users Interactive web communityInteractive web communityForum & Discussion GroupsForum & Discussion GroupsDaily News & NewsletterDaily News & NewsletterContent & DownloadsContent & Downloads4 contests per year4 contests per year

Design21.huDesign21.hus21net.coms21net.com

Product informationProduct informationSalesSalesPromotionPromotionDiscount offers Discount offers

3dtraining.hu3dtraining.hu

Training informationTraining informationCourse contentCourse contentLearning materialsLearning materialsDemo SoftwareDemo Software

EventsEvents

2000: Discreet Magma show 2000: Discreet Magma show 1000 participants1000 participants

2001: Web, 3D, and interactive conference 2001: Web, 3D, and interactive conference 1000 participants1000 participants

2002 : New Media Expo conference and exhibition 2002 : New Media Expo conference and exhibition 2000 participants2000 participants

2003 : New Media Expo conference and exhibition 2003 : New Media Expo conference and exhibition 2000 participants2000 participants

2003 : Anifest film festival workshop2003 : Anifest film festival workshop 600 participants600 participants

Other exhibitions:Other exhibitions:

• ConstrumaConstruma

• IfaboIfabo

• EducatioEducatio

• etc.etc.

StrategiesStrategies

Keeping the market leading position in HungaryKeeping the market leading position in HungaryExtending international partnership in EuropeExtending international partnership in EuropeEstablishing regional networkingEstablishing regional networkingInvestment in the futureInvestment in the future

Optimizing operations for long-term and not for Optimizing operations for long-term and not for short-term successshort-term successAdjusting to new market demands and changesAdjusting to new market demands and changesAnybody can sell a box of software!Anybody can sell a box of software!Training is essential: present students will become Training is essential: present students will become customers in the futurecustomers in the future

Combining sales and training to as many areas of Combining sales and training to as many areas of software as possiblesoftware as possibleIncreasing support activitiesIncreasing support activities

StrengthsStrengths

4 years of high level training in 3D Animation4 years of high level training in 3D Animation

5 years track of market sales record5 years track of market sales record

Extended customer relationshipsExtended customer relationships

Extended marketing channelsExtended marketing channels

Regional significance – national communityRegional significance – national community

Training + Support + SalesTraining + Support + Sales

Distributional and Reseller activities Distributional and Reseller activities

Sales and PromotionSales and Promotion

Organizing EventsOrganizing Events

What we can offer for AliasWhat we can offer for Alias

We are ready to offer high level Maya educationWe are ready to offer high level Maya educationStart Start full rangefull range of Maya training straight away of Maya training straight away

Sell software in production and education marketSell software in production and education market

we lose with 3ds max having 30 day trial – Alias has PLEwe lose with 3ds max having 30 day trial – Alias has PLE

Continuous publicity – e.g.: Chip Magazine, DigitArt, PC WorldContinuous publicity – e.g.: Chip Magazine, DigitArt, PC World

Design21 : Maya special edition & Maya online contestDesign21 : Maya special edition & Maya online contest

Daily news and support via our marketing channelsDaily news and support via our marketing channels

Organize Alias promotion and eventsOrganize Alias promotion and events

Maya Direct Mail for existing Discreet users Maya Direct Mail for existing Discreet users

Bigges education deal is still on the horizont: University intends Bigges education deal is still on the horizont: University intends to buy 400 copies of education 3d animation package to buy 400 copies of education 3d animation package

What we ask from AliasWhat we ask from Alias

Alias recognition of Studio21Alias recognition of Studio21

Hungarian market specific business dealsHungarian market specific business deals

Support for Studio21 System CenterSupport for Studio21 System Center

Reseller | Distributional PartnershipReseller | Distributional Partnership

Support for Studio21 Training CenterSupport for Studio21 Training CenterAlias Training PartnershipAlias Training Partnership

Protection from European competitorsProtection from European competitors

PartnersPartners

We believe that partnership is the key to success in all areas of life.We believe that partnership is the key to success in all areas of life.

We need commited partners to build the most professional 3D company in Hungary.We need commited partners to build the most professional 3D company in Hungary.

Thank you for your attention.Thank you for your attention.

Please visit our websites

for further information.