Digital Marketing

28 July 2014Gabrielle K. Gabrielli, Ph.D.

Next Level Digital Marketing

Today’s Learning Objectives

By the end of this session, participantsshould be able to:

• Manage, make corrections to, and deleteduplicate accounts on LinkedIn, Facebook,and Google+.

• Focus your time and attention on digitalmarketing efforts that matter most.

• Use proactive SEO strategies that will helpyour efforts be most effective.

Schedule

21 May 2-4pm Search Engine Optimization4 June 2-4pm Social Media In Depth23 July 2-4pm Metrics, Google Analytics28 July 2-4pm Next Level Digital Marketing

Review of Homework

• If you haven’t already done so, prepareyour site for Google Analytics with xmlsitemap and tracking code.

• Enable goals, demographics, andconversions.

• Connect AdWords.• Examine metrics.• Adjust accordingly.

Review of Last Session

• Google Analytics and alternatives• Metrics that matter most:

– Pagerank– Bounce rate*– Average page views per session– Return rate of visitors– Average time on site (session duration)– Average cost per page view*

Focusing Your Efforts

• Once established, managing your digitalmarketing efforts doesn’t take a lot of time.

• The time invested will pay off in the longrun.

Why You Should RemoveDuplicate Accounts

• Multiple pages fragment your brand so youare competing against yourself.

• You can absorb more followers bycontrolling everything related to yourbrand.

• A competitor could claim your page.• Removing duplicates allows your main

page to have higher rankings.

How to Remove or MergeDuplicate Accounts on LinkedIn

• You can merge accounts if more than 10connections in both.

• You can delete one of the accounts.• http://help.linkedin.com/app/answers/detail

/a_id/1275/~/duplicate-accounts

How to Remove or MergeDuplicate Accounts on Facebook

• Go to your page, then click “Edit Page”,then click the “Resources” tab, and thenselect “Merge duplicate pages”.

• Report the pages as duplicates includingauto-generated pages.

• Wait and hope that Facebook will allownon-identical duplicate pages or those notunder your control to be merged.

How to Remove or MergeDuplicate Accounts on Google+

• Contact Google.• Wait several months.• Contact Google again.• Hope that someday they will respond.

Google AdWords

• http://adwords.google.com

Keyword Spy

• http://www.keywordspy.com• Perform advanced keyword research and

tracking

Keyword Eye

• http://keywordeye.com

Metamend Keyword DensityAnalyzer

• http://www.metamend.com/seo-tools• Free tool that is excellent, but currently

offline while undergoing updates.

Übersuggest

• http://ubersuggest.org

SEO Tools

• http://www.xml-sitemaps.com/seo-tools.html

Blekko

• Search engine that has SEO built inthrough slash tags

• Use /seo after any URL to analyzeinbound links, hostrank, cross links, and tocompare you and a competitor

• http://blekko.com

TouchGraph

• http://touchgraph.com/google• Shows interrelationships of dominant sites

and keywords

Solo SEO

• http://soloseo.com/tools/linkSearch.html• Helps with cross-promotion and URL

submit

SMM: Social Mention

• http://socialmention.com• Conducts social media search and

analyzes mentions and keywords

Example of Weekly Schedule

Digital  Marke,ng  in  One  Week

3  Minutes Examine  Metrics  to  Determine  where  to  Focus  Energy

3  Minutes Update  Website  -­‐  Fresh  Content  Helps  SEO

4  Minutes Alternate  Weeks-­‐  Email  Campaigns,  Blogs,  Facebook  Campaigns

2  Minutes Solicit  Customer  Feedback  and  Tes,monials

2  Minutes Visit  LinkedIn  Groups;  Comment  or  Respond  to  Connec,ons

1  MinuteUpdate  Facebook  Business  Status;  Feed  to  TwiQer;  Copy  toLinkedIn

Extra  Time?Work  on  YouTube,  Pinterest,  LinkedIn,  Instagram,  Google+,Metadata,  Create  Engaging  Content  (graphics,  pics,  videos,  etc.)

Conclusions

gabrielle@gabrielleconsulting.com

• Your website portal:http://gabrielleconsulting.com/marketing2014

• Per your request, we will reconvene in acouple of months for updates and newinformation!